Beef Buzz News
Cattlemen's College Will Empower Cattle Producers With Knoiwledge
Thu, 10 Dec 2009 5:45:40 CST
Cattlemen’s College will once again be a highlight of the annual Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show. This all-day event sponsored by Pfizer Animal Health will take place on January 27th in San Antonio.
On today's Beef Buzz, we talk about this year's Cattlemen's College with the Executive Director for Producer Education at the National Cattlemen's Beef Association, Dr. Tom Field.
“Today’s political and business environment is pressuring both the short-term profitability and long-term viability of many beef farmers and ranchers. These unprecedented pressures originate from uncertainly in political, economic, trade, credit, and consumer demand arenas,” said Tom Field, Ph.D., executive director of producer education for the National Cattlemen’s Beef Association (NCBA). “As the beef cattle industry defends private property rights, individual freedom, and modern agricultural practices; the need to empower producers with knowledge becomes even more important.”
The 17th annual Cattlemen’s College is a tremendous opportunity for all segments of the cattle industry to gain knowledge on the new ideas and technologies available to improve profitability. Sponsored by Pfizer Animal Health, this day-long event offers 15 sessions that cover all aspects of cattle production and marketing. To address today’s challenging industry environment, the 2010 curriculum will focus on four primary tracks:
The political and economic climate
Building consumer confidence and demand
Enhancing profitability
Empowering producers to advocate for the industry
Click on the Listen Bar below to hear Tom Field Beef Buzz with us about the 2010 edition of the Cattlemen's College. For more information on the January event, click here for details as found on t he NCBA website.
Ron Hays Beef Buzzes with Tom Field, NCBA's Director of Producer Education
right-click to download mp3
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