Beef Buzz News
Beef Quality Audit is Underway, Producers Encouraged to Participate
Thu, 14 Jul 2011 17:01:58 CDT
The beef check-off funded Beef Quality Audit is underway for the 2011 year. Being the first time for producers to participate, Tom Field who manages the Beef Quality Audit for the beef check-off says it is important for producers to weigh in to benchmarking what producers believe quality to be within the beef industry.
Ron Hays and Tom Field Beef Buzz about Beef Quality Audit and what it means to producers
Field says the Beef Quality Audit was designed to create a benchmark and a "report card" like idea on how the industry is doing relative to factors that impact quality of the products. Field says they are going to take a multi-tiered approach to the audit by conducting face-to-face interviews to find out how each segment of the industry views quality and where each segment is willing to invest money to obtain that quality.
Field also says he predicts the audit to provide a great, positive story to be told that will improve consumer and supply chains confidence in the beef industry products and provide great supporting evidence that the beef industry is taking the issue of quality seriously and it is an industry that can be trusted to provide the best beef in the world. Field also hopes to have 10,000 producers participate in the survey.
Click on the LISTEN bar below to listen to more from Ron Hays and Tom Field on the Beef Quality Audit for 2011.
Click here to take the Beef Quality Audit Survey.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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