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Beef Buzz News

Producing a Cow’s Eye View of Cattle Cuisine

Tue, 28 Feb 2012 12:36:07 CST

Producing a Cow’s Eye View of Cattle Cuisine When Troy and Stacy Hadrick strapped a camera to one of the cows on their ranch in Faulkton, South Dakota, they weren’t quite sure what they were going to get.

“It’s been really fun as we got the video back and we downloaded it and our kids were there,” Stacy said. “Since then we’ve shown it to a lot of people, just our little bit of footage. And now that the video has come out and it’s been collected from a lot of producers around the country, I think it’s this incredible learning tool.”

Filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida, “Cow Chow” is a production of the Cattlemen's Beef Board and shares life from a cow’s eye view. The video has also been coupled with a video game that shows consumers just what cattle eat.

“The idea was with so many people wondering what cows eat… they don’t need to take our word for it, we’ll let the cows do the talking,” Troy said.

“And so what we did is we attached some cameras around the necks of some cows and just had them out there grazing and we got to see what they did. And it was a really neat opportunity to let consumers see firsthand from a cow’s point of view what their day looks like. Even for us as beef producers who have been around cattle all our lives, it was a different perspective for us as well to see what they see in looking around the country as a cow.”

And, Stacy said, the project was definitely an eye-opener.

“I’ve spent my whole life with cattle and been with them and touched them, but until you see them, see from their point of view what their world looks like, you just don’t fully understand it. I think we have a better understanding now of what they kind of do out there in the pasture when we’re not looking.”

You can hear Ron Hays' full interview with Troy and Stacy Hadrick by clicking on the Listen Bar below.

You can catch the “Cow Chow” video on Youtube below or you can go to the Cattlemen's Beef Board website by clicking here to access the interactive "Cow Chow" game.



Ron Hays Interviews Troy & Stacy Hadrick on "Cow Chow"
right-click to download mp3


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