Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
    
   
   
   
   

Beef Buzz News


Food Service Trends Positive For Beef Industry

Mon, 05 Mar 2012 08:58:04 CST

Food Service Trends Positive For Beef Industry
Food service trends are headed in a positive direction for the beef industry. So says Sarah Lockyer who is the director of digital content for the Penton Restaurant Group. Lockyer recently addressed beef industry leaders about how to capitalize on pent up consumer demand.

“Sales are expected to increase. Growth is expected to return. There are obvious headwinds which no one can ignore--there is the unstable economy, high unemployment and rising commodity costs--but most of the larger demographic trends still point to a growing food service and restaurant industry.”

“You have increased population. You have a continued need for many families to have dual-income homes and you have now-what’s different from a few years ago-is a pent up demand for dining out. “

Lockyer emphasizes the restaurant industry and the beef industry can benefit from this demand by paying close attention to what consumers are looking for at this particular time in a rebounding economy.

“It’s not just about price. What restaurants have to do today that they didn’t have to do in the past is really create almost a perfect-value equation to lure that diner in.   And that equation includes price, of course, but also includes food quality and service and experience. Consumers are looking for where they can put their money. Of course, they’ll look at price, but they’ll also look for some of the other perks: ‘Will I get buy one get one free? Will I spend maybe a little bit more than maybe I want to spend, but will it be a really nice experience? Will I get a good table? Will the server be good?’”

She says it’s a given that consumers still love great burgers and great steaks, but that restaurants and the beef industry can do more than just provide the highest quality products to drive demand higher.

“The consumer now is looking for the story behind the food. ‘Where does the food come from? What will it do to my body? Where did the chain or restaurant purchase it from? How was it prepared? And the beef industry can actually tell that story better than anyone else. So I think what the industry can do is help operators meet those two goals with continuing education whether it’s on various cuts of meat, preparation techniques, purchasing options. You know, food as a story is so important for both operators and consumers.”

Press the LISTEN BAR below to hear Sarah Lockyer speak about how the beef industry can capitalize on food service trends.


   


   

Saray Lockyer speaks to beef industry leaders on trends in the food service.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Peel Foresees Another Great Year for Herd Rebuilding  Tue, 26 May 2015 19:59:21 CDT
  • Protect the Harvest Tackles Animal Rights Activists Over 'Right to Farm' in Oklahoma  Fri, 22 May 2015 12:26:55 CDT
  • Bob Langert Defines the 3-P's of Sustainability: People, Planet, Profit  Tue, 26 May 2015 14:16:21 CDT
  • Former McDonald's Exec Says Consumers Want to Feel Good About Their Food   Tue, 26 May 2015 14:52:11 CDT
  • NCBA's Colin Woodall Says Congress Needs to Repeal COOL Quickly or Retaliation Inevitable   Tue, 19 May 2015 12:44:10 CDT
  • Jay Truitt Says It's Time to Put the "Death Tax" in the Ground  Mon, 18 May 2015 16:38:47 CDT
  • Tight Supplies, Strong Dollar Continues to Impact Beef Exports   Thu, 14 May 2015 14:26:04 CDT
  • COOL Ruling Could Have Consequences for U.S. Beef and Pork Exports   Wed, 13 May 2015 14:38:41 CDT
  • K-State Finds No Positive Impact of Country of Origin Labeling  Tue, 12 May 2015 15:38:54 CDT
  • NCBA Waiting for Congress to Address Comprehensive Tax Reform and COOL   Mon, 11 May 2015 15:03:56 CDT
  • NCBA's Colin Woodall Optimistic Outlook for TPA and Trade   Fri, 08 May 2015 12:22:44 CDT
  • Cattle Producers Getting Green Light for Herd Expansion   Thu, 07 May 2015 15:13:18 CDT
  • Changing Consumer Part of Strong Beef Demand Picture  Wed, 06 May 2015 19:29:59 CDT
  • Beef Demand Leaps 15.5 Percent in First Quarter 2015  Tue, 05 May 2015 12:22:21 CDT
  • Animal Ag Alliance Provides Tools to Fight Back Against 'Meatless Mondays' and Activists   Mon, 04 May 2015 12:27:23 CDT
  • Kay Johnson Smith Previews Animal Agriculture Alliance Stakeholders Summit   Fri, 01 May 2015 14:30:29 CDT
  • Peel Finds Beef Cow Numbers 'Spike off the Bottom' with Herd Expansion   Thu, 30 Apr 2015 12:38:22 CDT
  • Curt Pate Says Training Not Limited to Horses and Dogs  Wed, 29 Apr 2015 12:45:24 CDT
  • Curt Pate Addresses Realistic Expectations for Producers, Consumers and Cattle   Tue, 28 Apr 2015 12:35:10 CDT
  • Pate Teaches Effective Stockmanship at OSU  Mon, 27 Apr 2015 12:31:19 CDT
  • NCBA and Congress Await WTO Final Ruling for COOL Before Repeal Begins   Fri, 24 Apr 2015 14:27:33 CDT
  • Congress Battling EPA to Finish Line Over 'WOTUS'   Fri, 24 Apr 2015 05:39:13 CDT
  • NCBA Urges U.S. Senate to Repeal Death Tax  Wed, 22 Apr 2015 14:25:10 CDT
  • OCA's Michael Kelsey Urges Producers to Comment on Dietary Guidelines  Tue, 21 Apr 2015 15:54:19 CDT
  • K-State Vet Prepares Cattle Producers for New Drug Regulations  Mon, 20 Apr 2015 14:57:19 CDT
  • K-State Researchers Determine Why Feedyards Not Buying E.Coli Vaccine  Fri, 17 Apr 2015 16:59:07 CDT
  • Tonsor Finds Challenges Ahead for U.S. Beef Exports  Thu, 16 Apr 2015 19:31:16 CDT
  • NCBA Finds Shrinking Window of Opportunity to Address Federal Tax Reform   Thu, 16 Apr 2015 06:43:47 CDT
  • Digital Marketing Key Ingredient for Beef Checkoff to Reach Millennial Generation  Tue, 14 Apr 2015 12:53:40 CDT
  • Beef Checkoff Touching Consumers Through Engagement  Mon, 13 Apr 2015 12:39:50 CDT
  • Cattlemen's Beef Board Using Science to Fight Dietary Guidelines Proposal  Fri, 10 Apr 2015 15:27:39 CDT
  • Peel Recommends Producers Make Their Strategic Plan for Rest of Decade   Thu, 09 Apr 2015 14:55:30 CDT
  • Peel Says Herd Rebuilding Could Go Either Way in 2015  Wed, 08 Apr 2015 15:43:53 CDT
  • Peel Provides Second Quarter Cattle Outlook  Tue, 07 Apr 2015 15:25:48 CDT
  • Combining Classes of Cattle Dewormers Can Help Reduce Parasite Pressure in Your Herd  Sun, 05 Apr 2015 06:33:48 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   Jan 15  |   Feb 15  |   Mar 15  |   Apr 15  |   May 15  |   Jun 15  |   Jul 15  |   Aug 15  |   Sep 15  |   Oct 15  |   Nov 15  |   Dec 15
       

    Ron salutes our daily email sponsors!

    National Livestock Credit Croplan Genetics Stillwater Milling Oklahoma Farm Bureau Wireless Pioneer Oklahoma City Farm Show American Farmers & Ranchers P&K Equipment Oklahoma Cattlemen's Association KIS FUTURES, INC.

       
       
    © 2008-2015 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI