Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   
   
   
   

Beef Buzz News


Food Service Trends Positive For Beef Industry

Mon, 05 Mar 2012 08:58:04 CST

Food Service Trends Positive For Beef Industry
Food service trends are headed in a positive direction for the beef industry. So says Sarah Lockyer who is the director of digital content for the Penton Restaurant Group. Lockyer recently addressed beef industry leaders about how to capitalize on pent up consumer demand.

“Sales are expected to increase. Growth is expected to return. There are obvious headwinds which no one can ignore--there is the unstable economy, high unemployment and rising commodity costs--but most of the larger demographic trends still point to a growing food service and restaurant industry.”

“You have increased population. You have a continued need for many families to have dual-income homes and you have now-what’s different from a few years ago-is a pent up demand for dining out. “

Lockyer emphasizes the restaurant industry and the beef industry can benefit from this demand by paying close attention to what consumers are looking for at this particular time in a rebounding economy.

“It’s not just about price. What restaurants have to do today that they didn’t have to do in the past is really create almost a perfect-value equation to lure that diner in.   And that equation includes price, of course, but also includes food quality and service and experience. Consumers are looking for where they can put their money. Of course, they’ll look at price, but they’ll also look for some of the other perks: ‘Will I get buy one get one free? Will I spend maybe a little bit more than maybe I want to spend, but will it be a really nice experience? Will I get a good table? Will the server be good?’”

She says it’s a given that consumers still love great burgers and great steaks, but that restaurants and the beef industry can do more than just provide the highest quality products to drive demand higher.

“The consumer now is looking for the story behind the food. ‘Where does the food come from? What will it do to my body? Where did the chain or restaurant purchase it from? How was it prepared? And the beef industry can actually tell that story better than anyone else. So I think what the industry can do is help operators meet those two goals with continuing education whether it’s on various cuts of meat, preparation techniques, purchasing options. You know, food as a story is so important for both operators and consumers.”

Press the LISTEN BAR below to hear Sarah Lockyer speak about how the beef industry can capitalize on food service trends.


   


   

Saray Lockyer speaks to beef industry leaders on trends in the food service.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Promoting the Industry As a Whole - JBS's Cameron Bruett Talks Grass-Fed and Conventional Beef  Fri, 27 May 2016 22:06:40 CDT
  • Consumers Need to Hear Directly from Producers - Part Two With JBS's Cameron Bruett  Thu, 26 May 2016 22:47:59 CDT
  • JBS's Cameron Bruett Says Defining Sustainability is Critical to Beef Industry  Wed, 25 May 2016 23:24:45 CDT
  • Staying Current is Key to Cattle Feeding Profits - Derrell Peel Explains  Tue, 24 May 2016 22:21:07 CDT
  • Oklahoma Quality Beef Network's Gant Mourer Says Value-Added Programs Really Do Pay Off  Tue, 24 May 2016 00:02:19 CDT
  • Cattle Placement Numbers Higher Than Expected in Latest Cattle on Feed Report  Fri, 20 May 2016 19:58:11 CDT
  • Cattle Prices Benefiting from Aggressive Marketings and Lower Carcass Weights   Thu, 19 May 2016 22:00:50 CDT
  • Superior Livestock's Danny Jones Continues FedCattleExchange.com Discussion  Wed, 18 May 2016 22:42:38 CDT
  • Superior Livestock's New FedCattleExchange.com Created to Increase Cash Trade  Tue, 17 May 2016 21:42:39 CDT
  • Cattle Marketing Made Easier with Online Decision Support Tools - Glynn Tonsor Explains  Mon, 16 May 2016 23:05:57 CDT
  • USMEF Working to Expand Export Markets for Beef Variety Meats  Sun, 15 May 2016 17:11:59 CDT
  • With No Appeal- the Lesser Prairie Chicken is No Longer on the Threatened Species List  Thu, 12 May 2016 15:30:00 CDT
  • Poorly Executed Deworming in Your Beef Herd Can Hurt Your Bottom Line-   Thu, 12 May 2016 05:48:05 CDT
  • TTIP Could Open the Door for Increased U.S. Beef Exports to Europe  Mon, 09 May 2016 19:37:31 CDT
  • Angus Cattle Dominate the Market, But Is It the Right Breed for Your Operation?  Fri, 06 May 2016 21:11:48 CDT
  • Dr. Joe Paschal Talks Tips for Choosing the Right Cattle Breed for Your Operation  Thu, 05 May 2016 23:17:30 CDT
  • Mark Your Calendar for the Upcoming Beef Improvement Federation Annual Convention  Wed, 04 May 2016 18:31:26 CDT
  • Beef Industry Experts Weigh In On Market Volatility Issues  Wed, 04 May 2016 00:03:54 CDT
  • NCBA Continues the Fight Against WOTUS   Mon, 02 May 2016 20:01:30 CDT
  • Former OSU Professor Says Needs Are Changing in Veterinary Medicine  Fri, 29 Apr 2016 20:23:49 CDT
  • Landowners Continue Lesser Prairie-Chicken Conservation Efforts Amid Uncertainty on ESA Listing  Thu, 28 Apr 2016 17:31:40 CDT
  • Production Costs and Cost of Gain Will Play Key Role in Cattle Profitability - Derrell Peel Explains  Wed, 27 Apr 2016 21:52:23 CDT
  • Derrell Peel Talks Downturn in Cattle Market and Continued Cow Herd Expansion  Tue, 26 Apr 2016 22:59:16 CDT
  • Cattle on Feed Report Shows Second Month of Year Over Year Placement Increases- Derrell Peel Offers His Analysis   Mon, 25 Apr 2016 10:11:41
  • NCBA's Daren Williams Says MBA Program is All About Creating Grassroots Promotion for Beef  Fri, 22 Apr 2016 18:48:05 CDT
  • Telling Beef's Side of the Story is Key to Building Consumer Confidence  Thu, 21 Apr 2016 21:46:05 CDT
  • Jim Robb of LMIC Previews the April One US Cattle on Feed Report- Sees Higher On Feed Numbers  Thu, 21 Apr 2016 08:59:38 CDT
  • Robb Says Beef is Helping to Improve Retail and Food Service Sectors  Tue, 19 Apr 2016 23:53:44 CDT
  • Certified Angus Beef Board Chairman Says Sales Continue to Trend Higher This Fiscal Year  Tue, 19 Apr 2016 05:21:05 CDT
  • Ambassador Michael Froman Continues TPP Discussion  Fri, 15 Apr 2016 20:10:26 CDT
  • U.S. Trade Representative Froman Says TPP is Crucial to Beef's Global Market Access  Thu, 14 Apr 2016 18:56:12 CDT
  • Cattle Producers Talk Policy Priorities on Capitol Hill  Wed, 13 Apr 2016 18:47:24 CDT
  • TSCRA's Richard Thorpe Ready to Speak Up for Beef Industry  Tue, 12 Apr 2016 19:29:06 CDT
  • Richard Thorpe Elected New President of TSCRA  Wed, 13 Apr 2016 17:52:51 CDT
  • Advances in Technology Aim to Produce More Beef More Efficiently  Fri, 08 Apr 2016 18:21:42 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   Jan 16  |   Feb 16  |   Mar 16  |   Apr 16  |   May 16  |   Jun 16  |   Jul 16  |   Aug 16  |   Sep 16  |   Oct 16  |   Nov 16  |   Dec 16
       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Wireless Pioneer Tulsa Farm Show Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association
       

       
       
    © 2008-2016 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI