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Beef Buzz News


Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency

Tue, 20 Mar 2012 08:49:39 CDT

Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency Bridget Wasser, senior director of meat science technology for the National Cattlemen’s Beef Association, contractor to the Beef Checkoff Program, says the industry has been tracking beef tenderness for 20 years. Why is this important? Wasser says consumers may be willing to pay a premium for guaranteed-tender meat products. She adds that for consumers- there are three keys that must be met to help them have a great beef eating experience- taste, tenderness and consistency.


We talk about tenderness and today's beef consumer with Bridget Wasser on today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   

Ron Hays Beef Buzzes with Bridget Wasser of the NCBA.
right-click to download mp3

 

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Beef News

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  • Growing Global Middle Class, Opportunity for US Beef Producers  Tue, 25 Nov 2014 14:19:43 CST
  • USMEF Finding Alternatives for Price Sensitive International Customers  Mon, 24 Nov 2014 14:46:10 CST
  • Despite Record Beef Prices, USMEF Says Int'l Demand Remains   Fri, 21 Nov 2014 11:46:00 CST
  • Weaber Shares Innovative Ideas in Cattle Reproduction   Thu, 20 Nov 2014 11:41:26 CST
  • Peel Says Cold Weather Compounds Tight Beef Supplies  Wed, 19 Nov 2014 15:05:21 CST
  • NCBA Pushes Administration To Fix COOL Before Retaliation  Tue, 18 Nov 2014 16:31:07 CST
  • Woodall Expects Tax Extenders in Lame Duck  Mon, 17 Nov 2014 13:02:04 CST
  • NCBA CEO Pushes for Further Improvement to Original Beef Checkoff  Fri, 14 Nov 2014 14:32:20 CST
  • Peel Says Fall Calf and Yearling Market Stronger Than Normal  Wed, 12 Nov 2014 10:53:30 CST
  • OCA President Questions Motive of Second Beef Checkoff  Tue, 11 Nov 2014 12:13:30 CST
  • Gebhart Urges Producers to Comment on WOTUS by Friday  Mon, 10 Nov 2014 15:57:06 CST
  • TCFA vs. Secretary Vilsack Over Second Beef Checkoff  Thu, 06 Nov 2014 12:03:08 CST
  • TCFA Concern Over Drought, Lack of Cash Cattle Trade  Wed, 05 Nov 2014 15:24:39 CST
  • Wilson Says Feedlots Remain Cautiously Optimistic  Tue, 04 Nov 2014 11:37:32 CST
  • Beef Advocacy Program Recruits FFA Members to Engage with Consumers  Mon, 03 Nov 2014 14:44:58 CST
  • Kelsey Optimistic about State of the Cattle Industry  Fri, 31 Oct 2014 11:15:26 CDT
  • Peel Says Strong Market Impacting Cattlemen Nearing Retirement  Thu, 30 Oct 2014 12:09:58 CDT
  • Blach Says Market Responding to Herd Building   Wed, 29 Oct 2014 11:45:37 CDT
  • Randy Blach of CattleFax Says 2014 Wilder Than Expectations  Tue, 28 Oct 2014 14:21:43 CDT
  • TCFA Chairman Jason Hitch Following Dad Paul's Advice- the World is Run By Those Who Show Up  Mon, 27 Oct 2014 03:36:22 CDT
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  • Colin Woodall Expects US to Appeal Latest WTO Ruling Against COOL- and to Lose Again  Tue, 21 Oct 2014 05:47:37 CDT
  • NCBA Not Backing Down From 'WOTUS' Proposal  Mon, 20 Oct 2014 11:22:30 CDT
  • Robb Says Beef Exports Levels Show Economic Strength  Fri, 17 Oct 2014 11:30:09 CDT
  • Cheaper Feed Prices Boosting Finished Cattle Weights   Thu, 16 Oct 2014 12:16:18 CDT
  • Paraguay Becomes 8th Largest Beef Exporter  Wed, 15 Oct 2014 12:22:50 CDT
  • Peel Says Heifers Remain in High Demand  Tue, 14 Oct 2014 10:44:37 CDT
  • Body Condition Scoring Helps Producers Plan Ahead for Cow Needs  Mon, 13 Oct 2014 11:24:39 CDT
  • In Case You Missed It, Gebhart Explains How WOTUS is Massive Land Grab  Fri, 10 Oct 2014 10:33:42 CDT
  • Trade Barriers Over GMO Crops Likely to Impact Livestock Producers  Thu, 09 Oct 2014 12:13:10 CDT
  • Study Finds GMO's Safe for Livestock   Wed, 08 Oct 2014 12:08:53 CDT
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