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Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

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Beef Buzz News


Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency

Tue, 20 Mar 2012 08:49:39 CDT

Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency Bridget Wasser, senior director of meat science technology for the National Cattlemen’s Beef Association, contractor to the Beef Checkoff Program, says the industry has been tracking beef tenderness for 20 years. Why is this important? Wasser says consumers may be willing to pay a premium for guaranteed-tender meat products. She adds that for consumers- there are three keys that must be met to help them have a great beef eating experience- taste, tenderness and consistency.


We talk about tenderness and today's beef consumer with Bridget Wasser on today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   

Ron Hays Beef Buzzes with Bridget Wasser of the NCBA.
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Beef News

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  • NCBA's Colin Woodall Says Congress Needs to Repeal COOL Quickly or Retaliation Inevitable   Tue, 19 May 2015 12:44:10 CDT
  • Jay Truitt Says It's Time to Put the "Death Tax" in the Ground  Mon, 18 May 2015 16:38:47 CDT
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  • NCBA Waiting for Congress to Address Comprehensive Tax Reform and COOL   Mon, 11 May 2015 15:03:56 CDT
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  • Changing Consumer Part of Strong Beef Demand Picture  Wed, 06 May 2015 19:29:59 CDT
  • Beef Demand Leaps 15.5 Percent in First Quarter 2015  Tue, 05 May 2015 12:22:21 CDT
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  • Kay Johnson Smith Previews Animal Agriculture Alliance Stakeholders Summit   Fri, 01 May 2015 14:30:29 CDT
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  • Curt Pate Addresses Realistic Expectations for Producers, Consumers and Cattle   Tue, 28 Apr 2015 12:35:10 CDT
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  • NCBA Urges U.S. Senate to Repeal Death Tax  Wed, 22 Apr 2015 14:25:10 CDT
  • OCA's Michael Kelsey Urges Producers to Comment on Dietary Guidelines  Tue, 21 Apr 2015 15:54:19 CDT
  • K-State Vet Prepares Cattle Producers for New Drug Regulations  Mon, 20 Apr 2015 14:57:19 CDT
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  • Tonsor Finds Challenges Ahead for U.S. Beef Exports  Thu, 16 Apr 2015 19:31:16 CDT
  • NCBA Finds Shrinking Window of Opportunity to Address Federal Tax Reform   Thu, 16 Apr 2015 06:43:47 CDT
  • Digital Marketing Key Ingredient for Beef Checkoff to Reach Millennial Generation  Tue, 14 Apr 2015 12:53:40 CDT
  • Beef Checkoff Touching Consumers Through Engagement  Mon, 13 Apr 2015 12:39:50 CDT
  • Cattlemen's Beef Board Using Science to Fight Dietary Guidelines Proposal  Fri, 10 Apr 2015 15:27:39 CDT
  • Peel Recommends Producers Make Their Strategic Plan for Rest of Decade   Thu, 09 Apr 2015 14:55:30 CDT
  • Peel Says Herd Rebuilding Could Go Either Way in 2015  Wed, 08 Apr 2015 15:43:53 CDT
  • Peel Provides Second Quarter Cattle Outlook  Tue, 07 Apr 2015 15:25:48 CDT
  • Combining Classes of Cattle Dewormers Can Help Reduce Parasite Pressure in Your Herd  Sun, 05 Apr 2015 06:33:48 CDT

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