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Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

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Beef Buzz News


Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency

Tue, 20 Mar 2012 08:49:39 CDT

Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency Bridget Wasser, senior director of meat science technology for the National Cattlemen’s Beef Association, contractor to the Beef Checkoff Program, says the industry has been tracking beef tenderness for 20 years. Why is this important? Wasser says consumers may be willing to pay a premium for guaranteed-tender meat products. She adds that for consumers- there are three keys that must be met to help them have a great beef eating experience- taste, tenderness and consistency.


We talk about tenderness and today's beef consumer with Bridget Wasser on today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   

Ron Hays Beef Buzzes with Bridget Wasser of the NCBA.
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Beef News

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  • Opportunities and Risks Ahead for Cattle Producers, Peel Says  Mon, 31 Aug 2015 14:38:59 CDT
  • Feeder Cattle Prices Sink Sharply Lower- Decline Blamed on Global Growth Worries  Fri, 28 Aug 2015 05:38:25 CDT
  • NCBA Says Canada and Mexico Ready to Retaliate Over COOL   Wed, 26 Aug 2015 19:57:09 CDT
  • NCBA Waits for Court Ruling To Stop EPA's Clean Water Rule from Taking Effect  Tue, 25 Aug 2015 15:00:49 CDT
  • US Cattle on Feed Up Three Percent Over 2014, Leffler Calls Report Slightly Positive  Mon, 24 Aug 2015 12:09:43 CDT
  • K-State's Dan Thomson Says Zilmax Not the Culprit of "Fatigue Cattle Syndrome"  Fri, 21 Aug 2015 15:22:06 CDT
  • Lower Wheat Prices Provide Better Potential for Wheat Pasture Prospects, Peel Says   Thu, 20 Aug 2015 12:13:47 CDT
  • Cameron Bruett of JBS Says Beef Producers Need to be "Virtually Integrated" in Telling Story  Wed, 19 Aug 2015 15:19:15 CDT
  • Beef Cattle Industry Sustainability Provides Balance in Environmental, Social and Economic Arenas   Tue, 18 Aug 2015 17:14:51 CDT
  • Cameron Bruett of JBS Challenges Food Activists by Standing Up for Food Choices  Mon, 17 Aug 2015 15:25:06 CDT
  • Zelnate Offers Cattle Producers New Tool in Fighting BRD  Fri, 14 Aug 2015 15:09:27 CDT
  • A New Way to Battle BRD- Zelnate by Bayer Animal Health  Thu, 13 Aug 2015 11:10:50 CDT
  • Profitability and Range Conditions Driving Cow-Calf Producers to Aggressively Expand U.S Beef Herd  Wed, 12 Aug 2015 16:59:26 CDT
  • Jim Robb Says Calf and Yearling Prices to Remain Strong, But Lower Than 2014  Tue, 11 Aug 2015 14:55:08 CDT
  • LMIC's Jim Robb Analyzes International Factors Influencing Cattle Market and Provides Price Outlook  Mon, 10 Aug 2015 15:09:19 CDT
  • Peel Says Herd Expansion Will Put Pressure on Cattle Prices, But Not Real Soon   Fri, 07 Aug 2015 15:35:56 CDT
  • Rabobank Forecasts Solid Returns Will Continue Support Growth of U.S. Beef Cow Herd  Thu, 06 Aug 2015 15:37:10 CDT
  • Rabobank Finds Herd Expansion Taking Place, Growth Limited to Heartland  Wed, 05 Aug 2015 16:29:35 CDT
  • NCBA VP Says 'WOTUS' Top Concern for Beef Producers and Urges Congress to Act on 'COOL'  Tue, 04 Aug 2015 16:01:26 CDT
  • The Beef Industry's Long Range Plan- All About Producing the Most Trusted and Preferred Protein  Mon, 03 Aug 2015 19:53:15 CDT
  • Cattle Prices Are Now Headed, Slowly But Surely, Downward- Jim Robb of the LMIC  Sat, 01 Aug 2015 12:05:36 CDT
  • Beef Cow Numbers Being Rebuilt Aggressively by Cattlemen- Jim Robb of the LMIC  Thu, 30 Jul 2015 07:03:24 CDT
  • OSU Research Project Progresses in Examining Water Intake in Cattle  Wed, 29 Jul 2015 15:05:39 CDT
  • NCBA Finds Allies in Litigation to Fight Clean Water Rule, Urges Congressional Action   Tue, 28 Jul 2015 12:05:50 CDT
  • Leffer Finds Nothing Friendly in July Cattle on Feed Report  Mon, 27 Jul 2015 11:59:28 CDT
  • Battle Over COOL Underway in U.S. Senate: Repeal vs. Voluntary Labeling Approach  Fri, 24 Jul 2015 13:11:04 CDT
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  • NCBA Urges Senate to Take Up COOL to Prevent Retaliation by Canada and Mexico  Wed, 22 Jul 2015 18:58:09 CDT
  • U.S. Beef Exports Recover After Rough Start in 2015  Tue, 21 Jul 2015 16:52:12 CDT
  • Peel Provides Outlook for Cattle, Hogs and Poultry for Remainder of 2015  Mon, 20 Jul 2015 15:14:10 CDT
  • Curt Pate Recommends Producers Train Their Cattle for Effective Stockmanship  Fri, 17 Jul 2015 13:10:57 CDT
  • Pate Says Consumers Should be Top of Mind When Working Cattle   Thu, 16 Jul 2015 11:51:26 CDT
  • Curt Pate Teaches How to Work Cattle the "Right Way"  Wed, 15 Jul 2015 15:56:05 CDT
  • New OSU Economist Says Beef Demand Central to Profitability for Cattlemen and Price Outlook  Tue, 14 Jul 2015 20:04:20 CDT

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