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Beef Buzz News


Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency

Tue, 20 Mar 2012 08:49:39 CDT

Three Keys That Consumers Demand of a Beef Eating Experience- Taste, Tenderness and Consistency Bridget Wasser, senior director of meat science technology for the National Cattlemen’s Beef Association, contractor to the Beef Checkoff Program, says the industry has been tracking beef tenderness for 20 years. Why is this important? Wasser says consumers may be willing to pay a premium for guaranteed-tender meat products. She adds that for consumers- there are three keys that must be met to help them have a great beef eating experience- taste, tenderness and consistency.


We talk about tenderness and today's beef consumer with Bridget Wasser on today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   

Ron Hays Beef Buzzes with Bridget Wasser of the NCBA.
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Beef News

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  • Beef Checkoff Working Group Moving Forward  Wed, 17 Sep 2014 12:20:43 CDT
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  • Mitloehner Slams Research Blaming Cattle for Excess Methane Emissions  Thu, 04 Sep 2014 16:04:01 CDT
  • Mitloehner Busts Myth of Meatless Mondays   Wed, 03 Sep 2014 12:16:42 CDT
  • UC Davis Researcher Targets UN Over GHG Emissions   Tue, 02 Sep 2014 15:21:58 CDT
  • USDA Awards Grant to Study Water Efficiency In Cattle Production   Fri, 29 Aug 2014 12:26:29 CDT
  • OSU Researching Water Consumption In Cattle   Thu, 28 Aug 2014 09:21:00 CDT
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  • For Cow Calf Producers- A Great Time to Be in the Cattle Business- Derrell Peel Tells All  Sat, 23 Aug 2014 20:02:49 CDT
  • Derrell Peel Offers Analysis on Current State of the Cattle Market  Thu, 21 Aug 2014 13:59:04 CDT
  • In the Midst of Structural Change- NCBA Grows Their Membership  Wed, 20 Aug 2014 12:46:46 CDT
  • Beef Demand Index Up Substantially Despite High Prices  Fri, 15 Aug 2014 13:05:39 CDT
  • NCBA Says US Agriculture Can't Afford to Lose WOTUS Battle   Thu, 14 Aug 2014 12:09:54 CDT
  • NCBA Shows Scope of WOTUS Rule  Wed, 13 Aug 2014 11:38:33 CDT
  • Record Beef Prices Supported by Demand and PEDV  Tue, 12 Aug 2014 11:39:56 CDT
  • Dr. Plain Says Record Prices Put Cattlemen at Crossroads  Mon, 11 Aug 2014 10:58:18 CDT
  • USMEF Phil Seng Says Reverbs on COOL Will Be Wakeup Call for Congress  Fri, 08 Aug 2014 14:59:13 CDT
  • Amid Record Prices, USMEF Promotes Value of US Beef   Thu, 07 Aug 2014 11:39:52 CDT
  • US Beef on Track to Break Export Records in 2014  Wed, 06 Aug 2014 12:17:53 CDT

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