Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


Bill Rupp of JBS- The Controversy Over Pink Slime Should Scare the Heck Out of Those in the Beef Business

Mon, 02 Apr 2012 06:33:24 CDT

Bill Rupp of JBS- The Controversy Over Pink Slime Should Scare the Heck Out of Those in the Beef Business It was a topic of much conversation- even as some cattle producers refused to use the slang term that has questioned the safety of ground beef across the country. Lean Fine Textured Beef- or LFTB for short- has become a huge headache for the beef industry because of some focused media attention on what a former USDA scientist has called Pink Slime. The name sounds bad- and primarily ABC news has decided the process produces adulterated product, because of the use of Amonium hydroxide in a gas form to control pathogens like e-coli. Add in a celebrity chef or two- lots of social media chatter- and you have consumers asking questions that retailers and quick service food chains are fleeing from as quickly as they can.


Wendy's leads the pack when it comes to throwing the industry under the bus, as they bought full page ads in several newspapers on Friday- including USA Today, saying that they have only "pure beef" that has never been treated with ammonia.


The Wendy's ad, USDA's relatively late response to the crisis and where the industry goes from here were all a part of the discussion on pink slime at the 135th annual convention of the TSCRA in Ft. Worth on Saturday. Bill Rupp of JBS Beef Divison in the United States tackled the subject during a panel discussion on what the beef industry will look like in 2027- he believes that the industry is facing one of the most serious challenges it has seen in several years, based on the concerns of the public versus what the reality of this process that actually could be considered an environmentally friendly process that captures the last pounds of pure beef from the carcass and delivers it to those who are mixing ground beef in a safe manner.


You can hear his answer to a question brought forward from the cattle producer audience by clicking on the LISTEN BAR below and checking out our Monday Beef Buzz.


You can also hear his presentation during the opening general session at the TSCRA meeting as he offered his thoughts on what the beef business will look like in 2027- click here for Bill Rupp's presentation in Ft. Worth.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   


Ron Hays Beef Buzzes with comments from Bill Rupp of JBS at the TSCRA Convention in Ft. Worth.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Oklahoma National Stockyard's First Female General Manager Kelli Payne Showcases Market's Historical Significance  Tue, 25 Jun 2019 10:53:50 CDT
  • Secure Food Supply Plans Allow Farmers and Ranchers to Take Biosecurity into Their Own Hands  Mon, 24 Jun 2019 12:22:48 CDT
  • RMA's Haying and Grazing Date Adjustment Good News for Cattle Producers Badly in Need of Forages  Fri, 21 Jun 2019 11:40:04 CDT
  • NCBA's Scott Yager Touts Livestock Producers' Regulatory Relief from Superfund Law Under FARM Act  Thu, 20 Jun 2019 11:07:36 CDT
  • Market Watcher Derrell Peel Shares His Advice on How to Build Your Strategy Around Market's Mounting Volatility  Wed, 19 Jun 2019 10:05:52 CDT
  • Prospect of Higher Feed Costs Generating Both Challenges and Opportunities for Cattle Producers  Tue, 18 Jun 2019 11:01:21 CDT
  • Beef Industry Experts Don Close and Kent Bacus Explain Why Mandatory Labelling Isn't So "COOL" After All  Mon, 17 Jun 2019 11:36:49 CDT
  • Rabo Agrifinance’s Don Close Shares His Top Four “Unknown Unknowns” of the Beef Industry in 2019  Fri, 14 Jun 2019 09:29:13 CDT
  • Despite Minor Declines, US Beef Export Business Continues to Perform Well as Fringe Markets Grow  Thu, 13 Jun 2019 13:19:37 CDT
  • Cattle Market Under Pressure as Corn Plantings Continue to Struggle, Adding to Price Weakness  Wed, 12 Jun 2019 11:07:37 CDT
  • Government Cracks Down on Sue and Settle Tactics Employed by Environmental Activist Groups  Tue, 11 Jun 2019 10:28:55 CDT
  • Industry Has Its Work Cut Out for Itself as Wildlife Service Weighs Listing the Lesser Prairie Chicken  Mon, 10 Jun 2019 11:19:40 CDT
  • NCBA's Colin Woodall Calls Out Misconceptions About Fake Meat's Claims of 'Zero-Sum' Production  Fri, 07 Jun 2019 10:49:24 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Thu, 06 Jun 2019 09:53:06 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 05 Jun 2019 09:42:15 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 04 Jun 2019 10:15:01 CDT
  • OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle  Mon, 03 Jun 2019 11:57:26 CDT
  • China's African Swine Fever Problem Largely Seen as a Positive for US Ag- But What's the Downside  Fri, 31 May 2019 10:20:36 CDT
  • Angus Dollar Value Index Upgraded to Meet Today's Economic Conditions, Dan Moser Explains  Thu, 30 May 2019 10:59:45 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Wed, 29 May 2019 09:40:47 CDT
  • USDA Reports Highest May 1 Inventory of Cattle on Feed Since '96 - Derrell Peel Shares His Analysis  Tue, 28 May 2019 10:21:29 CDT
  • Scott Yager Says Beef Industry Pushing Back on Green New Deal Plan to Eliminate Cattle Production  Fri, 24 May 2019 10:38:05 CDT
  • Eco-Activists Muddy the Waters Again with New Supreme Court Filing as WOTUS Debate Wraps Up  Thu, 23 May 2019 09:59:08 CDT
  • Rancher Debbie Lyons-Blythe Defends Beef Industry's Proactive Efforts in Fighting Climate Change  Wed, 22 May 2019 11:18:13 CDT
  • OSU's Market Watcher Derrell Peel Optimistic Stability will Return to Cattle Markets this Summer  Tue, 21 May 2019 11:34:29 CDT
  • Japan Lifts 30-Month Rule on US Beef Imports, Creates Room for Potential $200M in Additional Value  Mon, 20 May 2019 11:59:19 CDT
  • NCBA's Colin Woodall Encourages Producers to Hang Tough as US-China Trade Talks Flare Up  Fri, 17 May 2019 12:08:49 CDT
  • US Meat Exports Fail to Meet Expectations During First Quarter of 2019, Will this Trend Continue?  Thu, 16 May 2019 11:31:30 CDT
  • Time to Turn Heat Up on Trade Talks with Japan, Bacus Says It's Been on the Backburner Too Long  Wed, 15 May 2019 09:50:39 CDT
  • US-China Tensions Flare as Trade Talks Near End, NCBA's Kent Bacus on Trump's Hardball Strategy  Tue, 14 May 2019 10:36:10 CDT
  • Beef Industry Leaders Form International Coalition to Advocate for USMCA's Speedy Ratification  Mon, 13 May 2019 10:45:22 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Fri, 10 May 2019 05:37:48 CDT
  • Slow Corn Planting Caused by Recent Rains Dampen Spirits in Cattle Industry, Derrell Peel Explains  Thu, 09 May 2019 10:42:38 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 08 May 2019 10:08:19 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 07 May 2019 10:55:34 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.