Beef Buzz News
Beef Checkoff's MBA Program Reaches Out to Younger, Tech Savvy Generation
Thu, 10 May 2012 09:50:55 CDT
Ron Hays Beef Buzzes with Daren Williams about NCBA's MBA program.
With the potential for misinformation about the beef industry to be circulated far and wide by uninformed or intentionally malicious media members, the need for knowledgeable beef advocates is greater than ever.
Daren Williams of the National Cattlemen’s Beef Association has been working with the Beef Checkoff’s Masters of Beef Advocacy program for some time. The program was originally created as a self-paced online training program to equip beef producers with the tools necessary to speak effectively to the media and to the public about “hot topic” issues of importance to the industry.
Ron Hays recently spoke to Williams at the Oklahoma State FFA convention about the program that is finding another willing and enthusiastic audience.
“We’ve been able to get a number of FFA students across the state to engage their students in this program. I had an opportunity to talk to these young folks about their future and what’s at stake in terms of their livelihoods in the beef industry and why getting involved in the Masters of Beef Advocacy program is an important part of securing that future.”
Williams conducted a beef advocacy workshop that drew 125 FFA members at the convention. Prior to the convention, the Oklahoma Beef Council and the FFA participated in a pilot program in which 165 FFA members in five chapters received their MBAs. Oklahoma now has the largest number of MBA graduates in the country. The Oklahoma Beef Council plans to expand its program to all state FFA chapters next year.
External threats to the future of the beef cattle industry have never been greater and Williams says who better to become advocates for the industry than those who will live out that future?
“There’s people out there actively working to end animal agriculture in the United States and I frankly think we need to let people know that’s really what’s at stake here. If we get to a certain point where we are overregulated or where we have consumers so far disconnected from how farm animals are raised and processed for food, then we really could be seeing the end of livestock agriculture in the United States. Now that sounds like a dire prediction, but I want these young folks to know that their future is at stake.”
The program consists of six on-line courses including modern beef production, animal care, beef safety, beef nutrition, environmental stewardship and the Beef Checkoff. Students who complete the program have access to the latest talking points, fact sheets and presentations. Graduates have used their MBA knowledge as advocates in settings as simple as talking to family and friends and giving presentations to schools and civic organizations. Others have found their training useful in the online environment and in giving interviews to the media.
Williams says the program has received broad support and has taken on a life of its own among some up-and-coming young advocates who bring a lot to the table.
“I didn’t envision colleges and universities incorporating this program into curriculum for animal science classes, beef production classes. And now FFA’s just another step even further back down the chain to see if we can get some highly-engaged younger students who want to be involved in agriculture back on the farm to be engaged in advocacy because these are the folks who are not only on Facebook and Twitter and blogging already, but they’re also the ones who are going to be the early adopters of whatever the next technology is.”
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Oklahoma National Stockyard's First Female General Manager Kelli Payne Showcases Market's Historical Significance Tue, 25 Jun 2019 10:53:50 CDT
Secure Food Supply Plans Allow Farmers and Ranchers to Take Biosecurity into Their Own Hands Mon, 24 Jun 2019 12:22:48 CDT
RMA's Haying and Grazing Date Adjustment Good News for Cattle Producers Badly in Need of Forages Fri, 21 Jun 2019 11:40:04 CDT
NCBA's Scott Yager Touts Livestock Producers' Regulatory Relief from Superfund Law Under FARM Act Thu, 20 Jun 2019 11:07:36 CDT
Market Watcher Derrell Peel Shares His Advice on How to Build Your Strategy Around Market's Mounting Volatility Wed, 19 Jun 2019 10:05:52 CDT
Prospect of Higher Feed Costs Generating Both Challenges and Opportunities for Cattle Producers Tue, 18 Jun 2019 11:01:21 CDT
Beef Industry Experts Don Close and Kent Bacus Explain Why Mandatory Labelling Isn't So "COOL" After All Mon, 17 Jun 2019 11:36:49 CDT
Rabo Agrifinance’s Don Close Shares His Top Four “Unknown Unknowns” of the Beef Industry in 2019 Fri, 14 Jun 2019 09:29:13 CDT
Despite Minor Declines, US Beef Export Business Continues to Perform Well as Fringe Markets Grow Thu, 13 Jun 2019 13:19:37 CDT
Cattle Market Under Pressure as Corn Plantings Continue to Struggle, Adding to Price Weakness Wed, 12 Jun 2019 11:07:37 CDT
Government Cracks Down on Sue and Settle Tactics Employed by Environmental Activist Groups Tue, 11 Jun 2019 10:28:55 CDT
Industry Has Its Work Cut Out for Itself as Wildlife Service Weighs Listing the Lesser Prairie Chicken Mon, 10 Jun 2019 11:19:40 CDT
NCBA's Colin Woodall Calls Out Misconceptions About Fake Meat's Claims of 'Zero-Sum' Production Fri, 07 Jun 2019 10:49:24 CDT
Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There Thu, 06 Jun 2019 09:53:06 CDT
Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now Wed, 05 Jun 2019 09:42:15 CDT
Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility Tue, 04 Jun 2019 10:15:01 CDT
OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle Mon, 03 Jun 2019 11:57:26 CDT
China's African Swine Fever Problem Largely Seen as a Positive for US Ag- But What's the Downside Fri, 31 May 2019 10:20:36 CDT
Angus Dollar Value Index Upgraded to Meet Today's Economic Conditions, Dan Moser Explains Thu, 30 May 2019 10:59:45 CDT
Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry Wed, 29 May 2019 09:40:47 CDT
USDA Reports Highest May 1 Inventory of Cattle on Feed Since '96 - Derrell Peel Shares His Analysis Tue, 28 May 2019 10:21:29 CDT
Scott Yager Says Beef Industry Pushing Back on Green New Deal Plan to Eliminate Cattle Production Fri, 24 May 2019 10:38:05 CDT
Eco-Activists Muddy the Waters Again with New Supreme Court Filing as WOTUS Debate Wraps Up Thu, 23 May 2019 09:59:08 CDT
Rancher Debbie Lyons-Blythe Defends Beef Industry's Proactive Efforts in Fighting Climate Change Wed, 22 May 2019 11:18:13 CDT
OSU's Market Watcher Derrell Peel Optimistic Stability will Return to Cattle Markets this Summer Tue, 21 May 2019 11:34:29 CDT
Japan Lifts 30-Month Rule on US Beef Imports, Creates Room for Potential $200M in Additional Value Mon, 20 May 2019 11:59:19 CDT
NCBA's Colin Woodall Encourages Producers to Hang Tough as US-China Trade Talks Flare Up Fri, 17 May 2019 12:08:49 CDT
US Meat Exports Fail to Meet Expectations During First Quarter of 2019, Will this Trend Continue? Thu, 16 May 2019 11:31:30 CDT
Time to Turn Heat Up on Trade Talks with Japan, Bacus Says It's Been on the Backburner Too Long Wed, 15 May 2019 09:50:39 CDT
US-China Tensions Flare as Trade Talks Near End, NCBA's Kent Bacus on Trump's Hardball Strategy Tue, 14 May 2019 10:36:10 CDT
Beef Industry Leaders Form International Coalition to Advocate for USMCA's Speedy Ratification Mon, 13 May 2019 10:45:22 CDT
Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There Fri, 10 May 2019 05:37:48 CDT
Slow Corn Planting Caused by Recent Rains Dampen Spirits in Cattle Industry, Derrell Peel Explains Thu, 09 May 2019 10:42:38 CDT
Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now Wed, 08 May 2019 10:08:19 CDT
Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility Tue, 07 May 2019 10:55:34 CDT