Beef Buzz News
Using MBA Grads to Communicate Key Messages for the Beef Industry is What It's All About
Sat, 12 May 2012 13:33:27 CDT
Wrapping up our conversation with Daren Williams- known to many in the beef industry as the "Dean" of the MBA Program. MBA, of course, stands for the Masters in Beef Advocacy program that now boasts of over 3,000 graduates across the country. The MBA program is funded by the Beef Checkoff program.
Ron Hays Beef Buzzes with Daren Williams about the MBA program and how they are are using the grads to tell Beef's story.
The MBA coursework consists of 6 online modules or lessons- helping the person learn more about all aspects of modern beef cattle production. The intention of the program is to turn out graduates who will speak up in a positive way for the cattle industry- and according to Williams in this third of three Beef Buzzes looking at the MBA program, graduates have stepped up in a veriety of ways. Williams says that they can now send out "an all points bulletin" about an issue that the beef industry needs graduates to be talking about- and MBA grads respond in a variety of ways.
That includes one on one conversations with people they know, as well as via social media. And Willams says that while he is not sure what the next generation of social media will look like, having the people trained about beef industry issues means that many of these people will be ready to step up as that "next Facebook" comes into focus. Williams believes the key is to have people with the knowledge they gain from going through the MBA program. He thinks that getting up to 5,000 graduates is very doable, and that 10,000 is very possible as well.
Today's Beef Buzz is part three of a three day Beef Buzz conversation with Daren Williams, Executive Director for Communications with the National Cattlemen's Beef Association. You can click ont he LISTEN BAR below to hear this concluding part of our visit with Daren. Click here for part one of this conversation, where Williams talks about the MBA program reaching out to today's tech savvy generation.
For part two of our three part visit, click here as we talk about how using MBA grads to jump onto the various social media platforms to engage consumers about issues like Pink Slime and BSE offer great benefits for the beef cattle industry.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Cattle on Feed Up 2% - OSU's Derrell Peel Breaks Down the Numbers in this Month's USDA Report Fri, 19 Apr 2019 10:59:59 CDT
Certified Angus Beef Just Passed 1 Billion Pounds in Annual Sales, But Can They Really Hit 2 Billion? Thu, 18 Apr 2019 10:17:19 CDT
Speculation Swirls Over Potential Opportunities for US Meat Industry in Wake of African Swine Fever Wed, 17 Apr 2019 10:36:17 CDT
Register Now to Attend the 2019 Hemphill Beef Cattle Conference Featuring Dr. Temple Grandin Tue, 16 Apr 2019 10:22:45 CDT
Monday April 15th is Deadline for Submitting Comments to EPA on Waters of the US Rule Sun, 14 Apr 2019 14:25:12 CDT
Consumer Priorities Can Change, But These 3 Things Never Fall Off the List - Taste, Flavor, Juiciness Fri, 12 Apr 2019 10:18:04 CDT
CAB: 1 in 5 Fed Cattle in North America Hit Certified Angus Specs Thanks to Producers' Commitment to Quality Mon, 15 Apr 2019 05:02:54 CDT
Beef Industry's Digital Strategy Beginning to Reach Maturity as Millennials and Gen-Z Come of Age Wed, 10 Apr 2019 10:21:56 CDT
That Chuck is One Quick Study - Alisa Harrison Explains How Industry's New AI Spokesman Works Tue, 09 Apr 2019 10:48:32 CDT
Simmental Association Launches Exciting New Project Designed to Expand Carcass Data Collection Mon, 08 Apr 2019 11:26:50 CDT
NCBA's Colin Woodall Says Green New Deal Only Helps Strengthen Beef Industry's Credibility Fri, 05 Apr 2019 14:09:25 CDT
China Trade Talks Seem to be Progressing Well, But You Know China... You Really Never Can Tell Thu, 04 Apr 2019 12:18:11 CDT
Flooding Less Devastating Than Thought with Damage at Just a Fraction of Early Estimates Wed, 03 Apr 2019 12:10:47 CDT
Analyst Randy Blach Says Margins a Little Tight This Year, But Cow/Calf Sector Remains Profitable Tue, 02 Apr 2019 12:48:41 CDT
Rabobank's Don Close Says Cattle Market Has Peaked Out for the Year - Better Sell While You Can Mon, 01 Apr 2019 19:07:29 CDT
CoBank Analyst Will Sawyer Sees Great Opportunity in Continued Growth of Meat Export Business Fri, 29 Mar 2019 11:33:48 CDT
NEWSFLASH: Changing Your Diet Won't Change the Environment - In Case You Weren't Aware Thu, 28 Mar 2019 10:45:50 CDT
Left's Anti-Ag Agenda Exposed as Dems Fail to Uphold Green New Deal in Embarrassing Defeat Wed, 27 Mar 2019 11:33:00 CDT
Grilling Season is Upon Us - Beef Demand Expected to Climb as Markets Approach Seasonal Peaks Tue, 26 Mar 2019 10:24:40 CDT
Higher Than Expected Placements Take Industry by Surprise in Latest USDA Cattle on Feed Report Mon, 25 Mar 2019 11:52:24 CDT
Is Your Ranch Operation Not Performing Like It Should? May be Time for a New Management Plan Fri, 22 Mar 2019 11:31:24 CDT
If Analysts Have it Right, USDA's March On Feed Report May Show First Inventory Decline in Years Thu, 21 Mar 2019 15:12:42 CDT
Per Capita Meat Supplies May Back Off Slightly in 2019- Which Could Be Supportive of Cattle Prices Wed, 20 Mar 2019 10:44:37 CDT
Cattle UpCycle Feedstuffs Not Usable by Humans- A Sustainable Success Story for the Beef Industry Tue, 19 Mar 2019 08:38:28 CDT
Selecting for Leg and Hoof Structure- Dr. Jennifer Bormann Says a Genetic Baseline is Being Developed Mon, 18 Mar 2019 09:02:37 CDT
NCBA Chief Vet Dr. Kathy Simmons Explains the Necessity of Responsible Antimicrobial Stewardship Fri, 15 Mar 2019 11:34:50 CDT
BQA Program Highly Regarded as Producers' Most Important Tool to Ensure Quality Beef Production Thu, 14 Mar 2019 12:48:31 CDT
2018 an Exceptional Year for US Beef Exports Especially in Asian Market Despite Current Challenges Wed, 13 Mar 2019 10:58:19 CDT
Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing Tue, 12 Mar 2019 12:01:16 CDT
Market Watcher Derrell Peel Says USDA On Feed Report Suggests Spring Weather Market Brewing Mon, 11 Mar 2019 12:22:29 CDT
Beef Industry Claims Major Victory in Fake Meat Fight But NCBA's Colin Woodall Says War's Not Over Fri, 08 Mar 2019 13:02:24 CST
If US-China Relations Fixed, Beef Demand Could Grow Exponentially - Unless Recession Gets in Way Thu, 07 Mar 2019 11:32:46 CST
NCBA's Alisa Harrison Explains Why Checkoff Research is so Critically Important to the Beef Industry Wed, 06 Mar 2019 14:25:56 CST
Industry Seeing a Return on Its Digital Investment - NCBA's Alisa Harrison Says Strategy is Working Tue, 05 Mar 2019 13:05:18 CST
There's a New Expert in Town and His Name is Chuck- NCBA Formally Launches Chuck Knows Beef Mon, 04 Mar 2019 12:14:30 CST