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Beef Buzz News


USFRA Project Seeks to Identify "Faces of Farming and Ranching"

Tue, 26 Jun 2012 12:26:02 CDT

USFRA Project Seeks to Identify
When it comes to today’s agriculture, there are many great farmers and ranchers all over the country doing wonderful things to bring food to the table for those around the world. But few of those farmers and ranchers are recognizable by consumers, mainstream media and influencers. In fact, the pictures and perceptions of farmers and ranchers often do not match reality.

That’s why the United States Farmers and Ranchers Alliance announced at its recent Food Dialogues event in Los Angeles that it has launched a project to identify the “Faces of Farming and Ranching.” The group hopes the project will help put a real face on agriculture and shine a light on the heart, personalities and values that are behind today’s food.

“We really feel that that’s important because of all of our research and our data tells us that consumers do not have that ability to connect with the real person that’s producing their food,” says Forrest Robers, CEO of the National Cattlemen’s Beef Association. He is also chairman of the USFRA’s communications advisory council.

USFRA is looking for standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement with others and who are actively involved today in sharing those stories. Farmers and ranchers who raise a variety of foods differently, at differing scale and in all areas of the country are encouraged to apply as it is important to show American agriculture and all of its diversity.

Entries will be accepted through September 8, 2012 at www.FoodDialogues.com. Ten to 15 finalists will be announced at the November 2012 Food Dialogues event in New York City. This national announcement will open a public online voting period where visitors can vote for their favorite candidates. Those votes will be factored into the decision to determine “The Faces of Farming and Ranching.”

Winners will be announced in early January 2013 based on votes and the recommendation of a panel of judges.

The public will get to know the USFRA “Faces” winners through national media interviews, advertising and public appearances. For their time, they will receive a $10,000 stipend as well as a $5,000 donation to their preferred agriculture-related or local charity in their name.

Entrants will be required to submit an online application and include a home video of less than three minutes that describes themselves and their farm or ranch. More details are available by clicking here.


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Forrest Roberts talks about USFRA's "Faces of Farming and Ranching" project.
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