Beef Buzz News
Jeanne Harland Influences Nutritional Thought Leaders
Fri, 26 Oct 2012 18:52:54 CDT
Jeanne Harland Beef Buzzes about influencing the influencers.
Jeanne Harland, beef producer from Illinois and vice chairman of the Beef Checkoff's Joint Nutrition and Health Committee, recently attended the 2012 Academy of Nutrition and Dietetics annual Food and Nutrition Conference & Expo to reach nutrition thought-leaders, including registered dietitians and other credentialed health professionals and media in Philadelphia, Pennsylvania. Harland says we've come a long way since she got involved in beef promotion.
"When I started doing beef promotion, I would go to grocery stores and I would hand out little bite-sized samples of beef to people, and I had - it was common in those days - people would put their hand up and say 'no, my doctor told me I can't eat red meat.' Now I go into those stores and I can see packages of lean beef with that heart healthy symbol on them. And that's a huge, huge step and that never, never would've happened without the interaction with nutritionists and dietitians."
Harland says many of the people that came by the beef booth were corporate nutritionists.
"But the ones that work for corporations, they might be in charge of providing dietary information for thousands and thousands of people. So I can't think of a better return on investment than spending 20 minutes talking to somebody who might have that scope of influence, you know even more than the ones that might see a couple hundred in a week."
Harland says it's about relationships - maintaining the checkoff's relationship with dietitians and health professionals is extremely important because they know the checkoff has science-based research and in turn, that's who they turn to for the facts.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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