Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


Weldon Wynn Says Cattlemen's Beef Promotion Board has Done Well With Checkoff Dollars

Mon, 14 Jan 2013 15:38:42 CST

Weldon Wynn Says Cattlemen's Beef Promotion Board has Done Well With Checkoff Dollars
Weldon Wynn says that one of the biggest challenges facing the Cattlemen's Beef Promotion Board is trying to do more with fewer Beef Checkoff dollars than ever before. He is the vice chairman of the CBPB and recently spoke with RON’s Farm Director Ron Hays at the 2013 American Farm Bureau Convention and Trade Show about how his organization has managed to do more with less.

“We’ve done that and done it well. Our staffs work on that daily and we’re going to have to continue to do better at that. But we do need to look at, you know, if you’ve got more money you can do many things. We’ve got different folks that are trying their hardest to make sure that the checkoff dollar is spent as wisely as it possibly can. You know for sure that our advertising dollar has dropped quite a bit, but we’re doing it in different ways. And we’ve got companies that are working with us that are taking up the slack.”

He says despite the tight economy and the need to stretch dollars as far as they can go, there are some real checkoff success stories, especially overseas.

“The export market is really, really working in our country. The top of my list is that. The next thing is that we’re coming out with new research. Research in the cattle industry, education and research, are where it’s at. You have to have that. The consumer today, more so than I have ever seen-and I’ve got a lot of years in this-they’re more interested in what we’re doing, and the way we’re doing it, and how it’s going to benefit them, if it’s healthy. And this is what we’re spending our dollars on.”

Wynn has spoken with a large number of beef producers at the AFBF convention and they have a lot of questions and offer a lot of support to the checkoff program.

“They’re wondering if we’re doing good or if we’re not. Ninety-nine percent of them say that they’re pleased with the checkoff. They want to make sure that they’re contributing something that the consumer then will be benefiting from. The older folks, the younger folks that are in this cattle industry, they want to see this thing progress and progress well. And this is the way we’ve got to do it is through the checkoff.”

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle
industry today.





   


   

Ron Hays speaks with Weldon Wynn about how the CBPB uses checkoff dollars.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Rabo Agrifinance’s Don Close Shares His Top Four “Unknown Unknowns” of the Beef Industry in 2019  Fri, 14 Jun 2019 09:29:13 CDT
  • Despite Minor Declines, US Beef Export Business Continues to Perform Well as Fringe Markets Grow  Thu, 13 Jun 2019 13:19:37 CDT
  • Cattle Market Under Pressure as Corn Plantings Continue to Struggle, Adding to Price Weakness  Wed, 12 Jun 2019 11:07:37 CDT
  • Government Cracks Down on Sue and Settle Tactics Employed by Environmental Activist Groups  Tue, 11 Jun 2019 10:28:55 CDT
  • Industry Has Its Work Cut Out for Itself as Wildlife Service Weighs Listing the Lesser Prairie Chicken  Mon, 10 Jun 2019 11:19:40 CDT
  • NCBA's Colin Woodall Calls Out Misconceptions About Fake Meat's Claims of 'Zero-Sum' Production  Fri, 07 Jun 2019 10:49:24 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Thu, 06 Jun 2019 09:53:06 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 05 Jun 2019 09:42:15 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 04 Jun 2019 10:15:01 CDT
  • OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle  Mon, 03 Jun 2019 11:57:26 CDT
  • China's African Swine Fever Problem Largely Seen as a Positive for US Ag- But What's the Downside  Fri, 31 May 2019 10:20:36 CDT
  • Angus Dollar Value Index Upgraded to Meet Today's Economic Conditions, Dan Moser Explains  Thu, 30 May 2019 10:59:45 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Wed, 29 May 2019 09:40:47 CDT
  • USDA Reports Highest May 1 Inventory of Cattle on Feed Since '96 - Derrell Peel Shares His Analysis  Tue, 28 May 2019 10:21:29 CDT
  • Scott Yager Says Beef Industry Pushing Back on Green New Deal Plan to Eliminate Cattle Production  Fri, 24 May 2019 10:38:05 CDT
  • Eco-Activists Muddy the Waters Again with New Supreme Court Filing as WOTUS Debate Wraps Up  Thu, 23 May 2019 09:59:08 CDT
  • Rancher Debbie Lyons-Blythe Defends Beef Industry's Proactive Efforts in Fighting Climate Change  Wed, 22 May 2019 11:18:13 CDT
  • OSU's Market Watcher Derrell Peel Optimistic Stability will Return to Cattle Markets this Summer  Tue, 21 May 2019 11:34:29 CDT
  • Japan Lifts 30-Month Rule on US Beef Imports, Creates Room for Potential $200M in Additional Value  Mon, 20 May 2019 11:59:19 CDT
  • NCBA's Colin Woodall Encourages Producers to Hang Tough as US-China Trade Talks Flare Up  Fri, 17 May 2019 12:08:49 CDT
  • US Meat Exports Fail to Meet Expectations During First Quarter of 2019, Will this Trend Continue?  Thu, 16 May 2019 11:31:30 CDT
  • Time to Turn Heat Up on Trade Talks with Japan, Bacus Says It's Been on the Backburner Too Long  Wed, 15 May 2019 09:50:39 CDT
  • US-China Tensions Flare as Trade Talks Near End, NCBA's Kent Bacus on Trump's Hardball Strategy  Tue, 14 May 2019 10:36:10 CDT
  • Beef Industry Leaders Form International Coalition to Advocate for USMCA's Speedy Ratification  Mon, 13 May 2019 10:45:22 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Fri, 10 May 2019 05:37:48 CDT
  • Slow Corn Planting Caused by Recent Rains Dampen Spirits in Cattle Industry, Derrell Peel Explains  Thu, 09 May 2019 10:42:38 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 08 May 2019 10:08:19 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 07 May 2019 10:55:34 CDT
  • OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle  Mon, 06 May 2019 11:41:35 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Fri, 03 May 2019 12:08:47 CDT
  • BQA Program Continues to Benefit, Improve US Beef Industry as More Producers Commit to Quality  Thu, 02 May 2019 10:03:30 CDT
  • Producers Crying Over Spilt Milk as Dairy Herd Liquidation Continues to Impact Beef Cattle Market  Wed, 01 May 2019 10:34:19 CDT
  • US Beef Export Sales Down Slightly During Q1 Compared to Record 2018 Sales But Volume Still High  Tue, 30 Apr 2019 11:31:45 CDT
  • Governor Kevin Stitt Signs Priority Legislation Protecting the Integrity of Beef in the Marketplace  Mon, 29 Apr 2019 11:54:18 CDT
  • Emerging Segment in Beef Pipeline Gains Importance - Rabo Analyst Don Close Explains Grow Yards  Fri, 26 Apr 2019 10:05:33 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.