Beef Buzz News
Beef Checkoff Releases Comprehensive Report on Beef Demand
Mon, 24 Jun 2013 15:40:04 CDT
Price, food safety and product quality are the most important demand drivers on which the beef industry should focus to have the most compelling effects on beef demand in the long term. Other key drivers include health, nutrition, social aspects and sustainability.
Ron Hays Beef Buzzes with Dr. Ted Schroeder on the latest Beef Quality Report.
So concludes "Beef Demand: Recent Determinants and Future Drivers," a newly released study commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively. One of the authors of the study is Dr. Ted Schroeder of Kansas State University- he is our guest of today's Beef BUzz.
The report makes five key recommendations for cattlemen to consider in making decisions about how to invest checkoff dollars:
First and foremost, continue to invest in food-safety enhancement and assurances. Consumers demand it, and there is considerable opportunity to positively improve beef demand in the future.
The industry needs high-quality products that offer consistently excellent flavor, color, tenderness, juiciness, etc… and that is offered to consumers in forms they prefer/demand. While development of new products is an important dimension of this, consistency and integrity of product labels is another important component.
Price has been for a long time, and remains, an important driver of consumer purchase decisions. But beef experts indicate that they see little opportunity during the next 10 years for the industry to influence beef prices significantly, especially relative to competing protein prices. Consequently, their recommendation on this front is that the industry work to embrace efficiency-enhancing technology development and adoption that does not negatively impact, and ideally enhances, product quality and safety attributes.
Give continued industry attention to health and nutritional aspects of beef. Beef's advantages with respect to protein content … and perhaps iron and zinc, appear to be opportunities for the industry to continue to develop and promote with consumers. This suggests an opportunity to target younger shoppers with specific positive health and nutritional messages.
Social and sustainability issues – including consumer skepticism about production technology, perceptions that technologies degrade product quality, safety, nutrition, concerns about animal handling, etc… – should not be ignored, as the industry must be vigilant and prepared when these issues arise. Investments to address social and sustainability issues likely will have a lower demand-enhancement payoff than investments in other key areas, though responding to these issues might remain a 'cost of doing business.'
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Dr. Coover Says Pregnancy Management Key to Profitability Fri, 09 Oct 2015 15:12:11 CDT
Profitable Cattle About More Than Genetics, Insight from Dr. Coover Thu, 08 Oct 2015 14:58:41 CDT
AgriClear Offers Efficiency and Certainty to Cattle Buyers and Sellers Wed, 07 Oct 2015 12:19:16 CDT
Trans-Pacific Partnership Will Help U.S. Beef Producers Gain Market Share Tue, 06 Oct 2015 12:25:42 CDT
AgriClear Presents Producers a New Way to Market Cattle with Deal Certainty Mon, 05 Oct 2015 15:41:02 CDT
Meat Industry Makes Strides in Food Safety, Dr. Brashears Says More Work Still Needed Fri, 02 Oct 2015 15:19:11 CDT
Cow-Calf Confinement: A Viable Way to Grow the U.S. Beef Cowherd Thu, 01 Oct 2015 14:39:58 CDT
NCBA Urge Negotiators to Finalize TPP Negotiations This Week in Atlanta Wed, 30 Sep 2015 15:00:22 CDT
Mandatory Price Reporting and Grain Standards Reauthorizations Approved by House Tue, 29 Sep 2015 05:48:59 CDT
Zelnate Designed to Help the Immune System of a Beef Calf Fight BRD Mon, 28 Sep 2015 08:12:28 CDT
Peel Responds to the Cattle Market Downturn Fri, 25 Sep 2015 14:35:50 CDT
Peel Believes Heavy Weight Cattle Helping Crash Market Thu, 24 Sep 2015 16:54:16 CDT
Tonsor Offers Feedlot Cattle Profitability Forecast, Analyzes Cattle on Feed Report Wed, 23 Sep 2015 15:02:15 CDT
Tonsor on Whether the Cattle Markets Have Hit Their Bottom Tue, 22 Sep 2015 15:02:35 CDT
COF Placements Come in Under Trade Expectations- Offsetting Another Month of Weak Marketings Mon, 21 Sep 2015 06:24:57 CDT
Food Safety and Product Quality Key Drivers of Demand for U.S. Beef Fri, 18 Sep 2015 14:16:40 CDT
K-State Study Says Industry Needs to Prioritize Efforts to Grow U.S. Beef Demand Thu, 17 Sep 2015 15:14:47 CDT
Battle Over WOTUS Continues in the Courts, NCBA Urges Producers to Contact Their Senators Wed, 16 Sep 2015 16:19:48 CDT
Finally a Slowdown in Australia's Beef Production, Exports Tue, 15 Sep 2015 15:28:29 CDT
State Beef Checkoff Petition Drive Begins in Oklahoma Mon, 14 Sep 2015 14:51:52 CDT
Value-Added Beef Opportunities Arise During Tough Times Fri, 11 Sep 2015 15:14:33 CDT
Angus and DNA Traceability Offers a Winning Combination Thu, 10 Sep 2015 14:45:54 CDT
Performance Food Group Emphasizes Traceability and Training Through Beef Programs Wed, 09 Sep 2015 13:08:14 CDT
Foodservice Distributor Develops Branded Programs to Create Value for Restaurants and Producers Tue, 08 Sep 2015 12:27:56 CDT
With Path to Increasing National Beef Checkoff Hard- Secondary State Checkoffs Look Attractive Mon, 07 Sep 2015 13:47:45 CDT
K-State Studies Consumer Attitudes Toward Animal Welfare and Their Willingness to Pay Fri, 04 Sep 2015 14:36:24 CDT
Peel Says U.S. Herd Expansion Will Continue into 2018 Thu, 03 Sep 2015 15:10:29 CDT
Peel Addresses Beef Exports, Imports and Feedlots Caught in the Middle Wed, 02 Sep 2015 14:33:44 CDT
China's Uncertainty Creates Domino Effect of Fear and Lower Markets Tue, 01 Sep 2015 14:50:47 CDT
Opportunities and Risks Ahead for Cattle Producers, Peel Says Mon, 31 Aug 2015 14:38:59 CDT
Feeder Cattle Prices Sink Sharply Lower- Decline Blamed on Global Growth Worries Fri, 28 Aug 2015 05:38:25 CDT
NCBA Says Canada and Mexico Ready to Retaliate Over COOL Wed, 26 Aug 2015 19:57:09 CDT
NCBA Waits for Court Ruling To Stop EPA's Clean Water Rule from Taking Effect Tue, 25 Aug 2015 15:00:49 CDT
US Cattle on Feed Up Three Percent Over 2014, Leffler Calls Report Slightly Positive Mon, 24 Aug 2015 12:09:43 CDT
K-State's Dan Thomson Says Zilmax Not the Culprit of "Fatigue Cattle Syndrome" Fri, 21 Aug 2015 15:22:06 CDT