Beef Buzz News
Beef Checkoff Releases Comprehensive Report on Beef Demand
Mon, 24 Jun 2013 15:40:04 CDT
Price, food safety and product quality are the most important demand drivers on which the beef industry should focus to have the most compelling effects on beef demand in the long term. Other key drivers include health, nutrition, social aspects and sustainability.
Ron Hays Beef Buzzes with Dr. Ted Schroeder on the latest Beef Quality Report.
So concludes "Beef Demand: Recent Determinants and Future Drivers," a newly released study commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively. One of the authors of the study is Dr. Ted Schroeder of Kansas State University- he is our guest of today's Beef BUzz.
The report makes five key recommendations for cattlemen to consider in making decisions about how to invest checkoff dollars:
First and foremost, continue to invest in food-safety enhancement and assurances. Consumers demand it, and there is considerable opportunity to positively improve beef demand in the future.
The industry needs high-quality products that offer consistently excellent flavor, color, tenderness, juiciness, etc… and that is offered to consumers in forms they prefer/demand. While development of new products is an important dimension of this, consistency and integrity of product labels is another important component.
Price has been for a long time, and remains, an important driver of consumer purchase decisions. But beef experts indicate that they see little opportunity during the next 10 years for the industry to influence beef prices significantly, especially relative to competing protein prices. Consequently, their recommendation on this front is that the industry work to embrace efficiency-enhancing technology development and adoption that does not negatively impact, and ideally enhances, product quality and safety attributes.
Give continued industry attention to health and nutritional aspects of beef. Beef's advantages with respect to protein content … and perhaps iron and zinc, appear to be opportunities for the industry to continue to develop and promote with consumers. This suggests an opportunity to target younger shoppers with specific positive health and nutritional messages.
Social and sustainability issues – including consumer skepticism about production technology, perceptions that technologies degrade product quality, safety, nutrition, concerns about animal handling, etc… – should not be ignored, as the industry must be vigilant and prepared when these issues arise. Investments to address social and sustainability issues likely will have a lower demand-enhancement payoff than investments in other key areas, though responding to these issues might remain a 'cost of doing business.'
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Precision Agriculture Improving Sustainability of U.S. Beef Industry Mon, 30 Mar 2015 11:27:16 CDT
Michael Smith Urges Congress to Repeal COOL Mon, 30 Mar 2015 05:41:44 CDT
Sands Urges Producers to Manage Downside Risk in 2015 Thu, 26 Mar 2015 16:43:49 CDT
Sands Outlines Supply and Demand Uncertainty for Beef Wed, 25 Mar 2015 12:43:24 CDT
Mike Sands - Informa Economics Breaks Down Market Volatility of Cattle Prices in 2015 Tue, 24 Mar 2015 15:45:32 CDT
Leffler Calls March Cattle On Feed Numbers Neutral Mon, 23 Mar 2015 11:30:58 CDT
Peel Analyzes Supply and Demand of Cattle Market Fri, 20 Mar 2015 13:04:57 CDT
New App Helps Producers Identify and Reduce Lameness in Beef Cattle Thu, 19 Mar 2015 15:51:22 CDT
Vilsack Address Beef Checkoff MOU, Still Touts His Plan of Second Checkoff Wed, 18 Mar 2015 15:33:21 CDT
New FDA Rules Change Access to Antibiotics for Beef Producers Tue, 17 Mar 2015 12:34:48 CDT
Feed Directive Will Require Stronger Relationship Between Producers and Vets Mon, 16 Mar 2015 15:16:57 CDT
Center for Food Integrity Aims to Build Consumer Trust and Confidence Fri, 13 Mar 2015 14:40:19 CDT
Beef Safety Summit Gathers Stakeholders Farm to Fork Thu, 12 Mar 2015 16:36:54 CDT
Boehringer Ingelheim Offers BQA Certification Free to Producers Wed, 11 Mar 2015 16:05:03 CDT
Cell Grazing with Jim Gerrish Tue, 10 Mar 2015 12:09:31 CDT
Gerrish Matches Cattle with Range Resources Mon, 09 Mar 2015 12:14:12 CDT
Cowboy Hats Head to Capitol Hill - 2015 NCBA Legislative Conference Fri, 06 Mar 2015 18:37:52 CST
Checkoff Uses Education To Share the Great Story of American Beef Thu, 05 Mar 2015 15:52:52 CST
Research: Key Pillar in Growing Beef Demand Wed, 04 Mar 2015 16:25:31 CST
Beef Checkoff Creating a Bigger Beef Community and Love for American Beef Tue, 03 Mar 2015 14:52:12 CST
Butler Says Time for Beef Producers to Stand Up for Industry Mon, 02 Mar 2015 14:41:33 CST
Butler Says It's Time for Beef Industry to Know Their Consumer Fri, 27 Feb 2015 15:21:38 CST
Is "Better Than" the Right Way to Market Certain Attributes of Beef? Probably Not Says John Butler Fri, 27 Feb 2015 06:17:30 CST
West Coast Port Labor Agreement Welcomed by Asian Meat Buyers Wed, 25 Feb 2015 15:00:45 CST
Don Close Says Decline in Pastureland Could Be Weak Link of Herd Expansion Wed, 25 Feb 2015 05:50:09 CST
Close Says Decline in Pastureland, Weak Link of Herd Expansion Tue, 24 Feb 2015 12:04:08 CST
Beef Buzz- Tom Leffler Reviews Cattle on Feed Numbers from February 2015 Report Mon, 23 Feb 2015 06:27:16 CST
Good Time To Reclaim Pastures from Eastern Redcedar Trees Thu, 19 Feb 2015 14:38:12 CST
Peel Says Herd Expansion Requires a Big Picture View Wed, 18 Feb 2015 12:52:46 CST
Peel Says U.S. Was At Critical Point with Shrinking National Cowherd Tue, 17 Feb 2015 12:38:10 CST
Peel Says Cattle Producers Making Tough Choices with Great Prices Mon, 16 Feb 2015 14:24:31 CST
Blach Outlines Profitability Outlook for 2015 Fri, 13 Feb 2015 13:03:41 CST
Blach Says U.S. Beef Gaining Global Following, Provides Promising Future Thu, 12 Feb 2015 16:36:34 CST
Blach Looks at Profitable, But Volatile 2015 for Cattle Producers Wed, 11 Feb 2015 12:39:23 CST
CattleFax CEO Says 2014 "Perfect Storm" for Cattle Producers Tue, 10 Feb 2015 12:16:58 CST