Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Beef Buzz News


NCBA's Masters of Beef Advocacy Program Proving its Value to Beef Industry

Tue, 05 Nov 2013 16:17:16 CST

NCBA's Masters of Beef Advocacy Program Proving its Value to Beef Industry
Daren Williams of the National Cattlemen's Beef Association spent last week at the National FFA Convention in Louisville, Kentucky, signing up FFA members for the Masters in Beef Advocacy program. Radio Oklahoma Network Farm Director Ron Hays caught up with Williams and talked with him about the success of the MBA program, how he believes the beef industry has handled the Zilmax situation and how beef sustainability is in the eye of the beholder.


Williams said he had a lot of success signing up FFA members at the convention and that Oklahoma played a key role in getting him to attend this year's convention.


"Oklahoma has been a leader in getting the FFA involved in the Masters of Beef Advocacy program. They started a pilot program two years ago to get FFA chapters in Oklahoma to go through the program. That's actually what prompted us to be here this week. We see a lot of opportunity here to get FFA chapters involved. There have been a lot of advisors here who have been interested in having their classes go through the program."


Already, Williams said, the MBA program has more than 4,500 graduates. One of the things graduates are asked to do is to participate in periodic calls to action addressing issues of importance to the beef industry.


"Any time we have an issue, a big issue in the news, or with consumers' questions about beef, we send out an action alert to our graduates. That's the reason we started this program in the first place. With the click of a button we can send a quick email and activate that nationwide network of advocates to do blog posts, tweets, Facebook posts."


He said one of the issues they've been tackling of late is the issue of beta agonists being used to promote cattle growth.


"We've used our advocates to talk about that, about how that product is used, why they're used and the importance of them-to produce more beef with less inputs-and how we as an industry are proactively addressing that issue to make sure we're not creating an animal welfare concern."


Zilmax is still off the market and Williams said he has been very pleased with the way the product's maker has handled its review of the product to make certain it is used safely and responsibly.


Williams said the sustainability of beef production and animal care are issues that are of concern to consumers and the MBA program has been helpful in moving information from researchers to consumers to address their desire for greater knowledge.


"Most importantly, the word 'responsible' comes up with consumers. They just want to make sure we're doing a responsible job of raising beef so they can feel good supporting us."


Click on the LISTEN BAR below for Ron Hays's full interview with Daren Williams.



The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   
   



Ron Hays talks with Daren Williams about the growing MBA program.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Producer Owned Beef Processing Plant to Break Ground in Early 2023 in Amarillo  Fri, 12 Aug 2022 09:27:19 CDT
  • NCBA Chief Veterinarian Kathy Simmons talks about a New Threat to Cattle Producers, the Asian Longhorned Tick   Thu, 11 Aug 2022 10:11:48 CDT
  • Factors to Consider When Planning for Drought with Dr. Laura Goodman  Wed, 10 Aug 2022 10:14:29 CDT
  • OSU's Dr. Laura Goodman Provides Strategy for Optimizing Forage Growth in Dry Conditions  Tue, 09 Aug 2022 09:07:33 CDT
  • OCA's Michael Kelsey says 2023 Farm Bill was Focus of NCBA Summer Business Meeting in Reno  Mon, 08 Aug 2022 09:33:22 CDT
  • OCA's Michael Kelsey says 2023 Farm Bill was the Main Focus of NCBA Summer Business Meeting in  Mon, 08 Aug 2022 09:29:58 CDT
  • OCA's Michael Kelsey Talks Key Policy After OCA Convention   Fri, 05 Aug 2022 09:20:39 CDT
  • Upcoming OCA Ranch Rodeo to Support Children's Miracle Network   Thu, 04 Aug 2022 08:10:14 CDT
  • Tyler Cozzins says Inflation Environment May Be a Headwind for Beef Demand in the Future  Wed, 03 Aug 2022 08:00:35 CDT
  • Jennifer Nealson Working to Increase Effectiveness of Beef Checkoff Dollars   Wed, 03 Aug 2022 05:29:27 CDT
  • Beef Checkoff Focusses on Increasing Brand Awareness for Beef in Second Half of 2022  Mon, 01 Aug 2022 09:58:29 CDT
  • NCBA's Allison Rivera Shares Cattle Industry Priority List for 2023 Farm Bill   Fri, 29 Jul 2022 09:23:34 CDT
  • Reauthorization of LMR Remains a Top Priority for NCBA  Thu, 28 Jul 2022 16:59:28 CDT
  • NCBA Emphasizes Importance of Risk Management for Producers in 2023 Farm Bill  Wed, 27 Jul 2022 10:01:49 CDT
  • Light Weight Placements a Prominent Part of Latest Cattle on Feed Report  Tue, 26 Jul 2022 09:30:44 CDT
  • OSU's Derrell Peel says Tighter Cattle Numbers Going Forward are Inevitable at This Point  Mon, 25 Jul 2022 09:09:47 CDT
  • As Supplies Tighten, Lance Zimmerman sees Beef Cattle Supply Chain Increasing to Some Degree in the Next Year  Fri, 22 Jul 2022 08:07:07 CDT
  • Lance Zimmerman Projects Drought will Influence Cow Numbers into Next Year  Thu, 21 Jul 2022 11:44:58 CDT
  • Research from CSU and AHA will Allow Cattle Producers using Hereford Genetics the Opportunity to be More Sustainable   Wed, 20 Jul 2022 09:26:24 CDT
  • Colorado State University and American Hereford Association Working Together to Ensure Sustainable Food Supply  Tue, 19 Jul 2022 14:02:05 CDT
  • Preserving the Foundation of the Ranching Enterprise Through Culling with OSU's Dave Lalman  Mon, 18 Jul 2022 10:53:21 CDT
  • OCA's Michael Kelsey says Congressional Forums Hosted at Upcoming Convention will Showcase Critical Issues  Fri, 15 Jul 2022 09:55:04 CDT
  • Exceptional Educational Opportunities Planned for 2022 OCA Convention and Trade Show  Thu, 14 Jul 2022 09:35:37 CDT
  • Dr. Glenn Tonsor Projects a $300 Swing from Losses to Gains for Remainder of 2022 for Feedlots   Wed, 13 Jul 2022 11:12:12 CDT
  • NCBA Focuses on More Opportunities for Trade Agreements in Beef Export Market  Tue, 12 Jul 2022 10:08:58 CDT
  • NCBA's Kent Bacus says the Loss of Prime Minister Abe is a Great Loss for the World  Mon, 11 Jul 2022 12:15:05 CDT
  • Many Moving Parts Will Influence Beef Demand for Remainder of 2022  Thu, 07 Jul 2022 09:07:18 CDT
  • Derrell Peel Foresees a Decrease in Beef Production for Remainder of 2022  Wed, 06 Jul 2022 19:36:25 CDT
  • Cattlemen's Congress Reaching Out to Commercial Cattlemen in Year Three- and International Guests as Well  Tue, 05 Jul 2022 11:14:19 CDT
  • Born Out of the Pandemic- Cattlemen's Congress Getting Ready for Year Three  Fri, 01 Jul 2022 10:26:41 CDT
  • Telling the Story of Animal Agriculture with Hannah Thompson Weeman  Thu, 30 Jun 2022 09:16:53 CDT
  • NCBA's Ethan Lane says the Price Discovery and Transparency Act Passing Committee was the Easy Part  Wed, 29 Jun 2022 11:25:56 CDT
  • Katelyn McCullock with LMIC says Interesting Summer Ahead from a Meat Case Perspective  Tue, 28 Jun 2022 09:38:57 CDT
  • Ag Groups Argue About Harm to Animal Ag by California's Prop 12  Mon, 27 Jun 2022 11:31:46 CDT
  • NCBA's Ethan Lane Voices Concerns with the Cattle Price Discovery and Transparency Act of 2022  Fri, 24 Jun 2022 08:57:35 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.