Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Beef Buzz News

USMEF Finding Alternatives for Price Sensitive International Customers

Mon, 24 Nov 2014 14:46:01 CST

USMEF Finding Alternatives for Price Sensitive International Customers
Tight cattle supplies have resulted in record cattle prices. It doesn't matter if you are talking about calves, yearling, mamma cows, replacement females, along with the steers and heifers that go to packing plants that are ending up as the beef for domestic and international markets. In the case of the international markets that caused a few challenges for the US Meat Export Federation (USMEF). That's according to USMEF Assistant Vice President International Marketing & Programs Greg Hanes said they have had to switch pitch a few countries that have gotten used to certain cuts that have simply become too pricey.

"You will see some markets that are much more price sensitive than others," Hanes said. "You have bigger markets say like Japan where they are our biggest market, big importer they're complaining about the prices but they are still buying, then you have other markets say like in southeast Asia where they would be buying a lot of those same kind of cuts that maybe we would be selling into Japan or in Korea. They don't quite have that spending capacity that they do in these markets, so what we have done is we really tried to target and identify additional cuts, we call them 'alternative cuts' that they can still use in a lot of different cooking styles and yet it gives them more value for their money. Like in Taiwan for example we have really been focusing on the clod heart and the petite tender and had great results with that. So what you are seeing now those kind of cuts are going into these markets and then kind of the traditional cuts that say the Japan, Koreas or even Hong Kong maybe buying are kind of staying along their traditional lines."

Radio Oklahoma Network Farm Director Ron Hays recently caught up with Hanes in Stillwater after he briefed the Oklahoma Beef Council board about the export situation and outlook for beef. Click on the LISTEN BAR below to listen to the below Beef Buzz feature.

In the case of the Japanese they are buying US beef even though the prices are high. Hanes said at least they now have the opportunity to utilize US beef year around as their important standards changed two years ago. Previously Japan could only import US beef from cattle 20 months of age and younger. When Japan changed their import standard to import beef from cattle of 30 months of age and younger that increased their access of US beef.

"It was difficult because what would happen with the 20 month of age rule you would get higher supplies in the summer when their more aged cattle appropriate for that, but in the winter the supply would drop down significantly," Hanes said. "So not only the smaller suppliers or buyers there and even a lot of large companies, the big retail companies or food service chains they had a hard time being able to get that consistent supply. So they might do kind of spot promotions but they wouldn't be able to feature US beef on their menus or at their stores year around. They just didn't think it was worth the efforts because here they put in all this time and effort in creating the story or brand and here is US beef, then it would be gone."

When Japan changed their import standards two years ago to accepting US beef from cattle 30 months of age and younger was a huge change. Hanes said that has allowed the US to provide very consistent supply levels year around.

"Now the key part is making sure these buyers understand that a lot of them haven't been exposed or tried US beef for ten years maybe," Hanes said. "So reeducating them or educating these newer buyers so that they understand it and get the product out there and able to sell it again. So it's a bigger challenge than you might think."

Even with these higher prices, the US has been able to grow our share in the Japanese beef market. Overall US beef exports continue to grow. USMEF is predicting a record year in terms of value in forecasting exports as high as $6.8 billion dollars for 2014.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


Ron Hays Beef Buzzes with Greg Hanes of USMEF
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Beef News

  • Derrell Peel Sees Beef Cow Culling to Set All-Time Record by the Fourth Quarter of 2022  Mon, 26 Sep 2022 10:03:22 CDT
  • Integrity Beef Helping Producers Develop Value Added Cattle  Fri, 23 Sep 2022 11:18:28 CDT
  • OCA's Michael Kelsey Likes Pond Cleanout and Drilling Water Wells as Possible Investments of Emergency Drought Funds  Thu, 22 Sep 2022 10:58:02 CDT
  • Iowa Cattleman Tells Lawmakers About Improvements Needed in EQIP and CRP  Wed, 21 Sep 2022 10:21:45 CDT
  • Beef Demand Remains Stronger than Anticipated Despite Stubborn Inflation   Tue, 20 Sep 2022 09:41:19 CDT
  • As Drought Persists, Cow Herd Liquidation Continues   Mon, 19 Sep 2022 10:03:30 CDT
  • Integrity Beef Receives Climate-Smart Ag Grant to Ensure Longevity and Sustainability of the American Ranch  Fri, 16 Sep 2022 09:35:58 CDT
  • Hereford Breed Continues to Provide Value to Cattlemen as Demand Remains Strong  Thu, 15 Sep 2022 09:00:11 CDT
  • Consumers Keep Buying Beef, but Many Looking for Ways to Keep Cost Per Meal Affordable  Wed, 14 Sep 2022 10:42:26 CDT
  • Decades of Work by Beef Industry Yields a Billion Dollars Monthly in Beef Exports   Tue, 13 Sep 2022 09:44:36 CDT
  • Biden Administration Hurries to Finish Their Finalized Rule on WOTUS- Ignoring Supreme Court Arguments in October   Mon, 12 Sep 2022 10:53:15 CDT
  • Mary Thomas Hart says Livestock Regulatory Protection Act is a Top Priority for NCBA  Fri, 09 Sep 2022 08:54:03 CDT
  • Cattlemen's Congress- The Mecca for Domestic and International Cattle Producers  Thu, 08 Sep 2022 09:58:03 CDT
  • PJ Budler Working with Cattlemen's Congress to Make it a Premier Destination for International Cattle Producers  Wed, 07 Sep 2022 09:37:02 CDT
  • As Concerns Over China Rise, They Remain a Top Tier Destination for US Beef  Tue, 06 Sep 2022 10:39:19 CDT
  • ICYMI- OSU's Rosslyn Biggs talks Rural Vet Shortage Across the Country   Mon, 05 Sep 2022 12:37:29 CDT
  • Beef. It's What's for Dinner. Remains a Top-Tier Brand to Consumers   Fri, 02 Sep 2022 08:52:58 CDT
  • USDA Proposal on Electronic ID Tags Only for Animal Disease Traceback   Thu, 01 Sep 2022 10:01:40 CDT
  • NCBA Supportive of Cattle Electronic ID System to Aid in Disease Traceability  Wed, 31 Aug 2022 09:10:48 CDT
  • OSU's Derrell Peel Sees Tighter Cattle Numbers Translating Into Falling Beef Production  Tue, 30 Aug 2022 10:18:19 CDT
  • FSA Administrator, Zach Ducheneaux, Working to Continuously Improve Assistance Programs for Cattle Producers   Mon, 29 Aug 2022 10:04:40 CDT
  • Jaymelynn Farney Provides Insight on Good Forage Options for Cattle Producers in Fall 2022  Fri, 26 Aug 2022 10:20:15 CDT
  • Cover Cropping a Valuable Strategy for Ranchers, says Jaymelynn Farney   Thu, 25 Aug 2022 13:16:08 CDT
  • Hay Supplies are Short and Likely to Get Worse, Says Cattle Marketer Bob Rodenberger   Wed, 24 Aug 2022 08:00:08 CDT
  • Significant Decline in Female Numbers Coming in 2023 says Derrell Peel   Tue, 23 Aug 2022 09:48:22 CDT
  • USDA August Cattle on Feed Report Run-Down with Derrell Peel  Mon, 22 Aug 2022 10:14:46 CDT
  • Upcoming Webinar to Educate Cattle Producers about the Newest Pest Threatening the Industry  Fri, 19 Aug 2022 09:06:31 CDT
  • NCBA's Kent Bacus Says Beef Exports Looking Great in 2022- But There's Still Trade Challenges to Conquer  Thu, 18 Aug 2022 09:16:08 CDT
  • Dr. Glenn Tonsor Sees Red Ink Disappearing Soon in His Latest Feedlot Closeouts  Wed, 17 Aug 2022 09:24:01 CDT
  • Everyone Has a Role in Beef Sustainability, says Debbie Lyons-Blythe   Wed, 17 Aug 2022 05:02:31 CDT
  • OSU's Rosslyn Biggs talks Rural Vet Shortage Across the Country   Mon, 15 Aug 2022 11:14:52 CDT
  • Producer Owned Beef Processing Plant to Break Ground in Early 2023 in Amarillo  Fri, 12 Aug 2022 09:27:19 CDT
  • NCBA Chief Veterinarian Kathy Simmons talks about a New Threat to Cattle Producers, the Asian Longhorned Tick   Thu, 11 Aug 2022 10:11:48 CDT
  • Factors to Consider When Planning for Drought with Dr. Laura Goodman  Wed, 10 Aug 2022 10:14:29 CDT
  • OSU's Dr. Laura Goodman Provides Strategy for Optimizing Forage Growth in Dry Conditions  Tue, 09 Aug 2022 09:07:33 CDT



    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.


    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.