Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Beef Buzz News


Growing Global Middle Class, Opportunity for US Beef Producers

Tue, 25 Nov 2014 14:19:34 CST

Growing Global Middle Class, Opportunity for US Beef Producers
When you start looking at population numbers its easy to see the opportunities globally for US Beef. In the US there are 300 million people and globally there are seven billion people now on this earth. Now many of those seven billion are not affluent enough to be able to afford meat, red met or beef specifically but there are more and more of the world's population that is moving up in terms of income and affluence. According to US Meat Export Federation (USMEF) Assistant Vice President International Marketing & Programs Greg Hanes said its that rising affluent tide of people that gives American cattlemen the opportunity to sell beef outside the borders.


"If you look at it you've got 96 percent of the population outside the US, you are going to have 80 percent of the global purchasing power out there," Hanes said. "The US population if you look over the next 15 - 20 years really isn't going to be growing that much, where as if you look at the global population its just booming."


Radio Oklahoma Network Farm Director Ron Hays featured Hanes on the Beef Buzz feature. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.


Globally the middle class population is taking off. Hanes said that means consumers have the incomes now to purchase more meat, where as in the past they may not have. As economies develop, consumers move up the protein scale


"Beef is really that premiere protein, so you are seeing more and more demand for beef globally, but most of these consuming countries they don't have the resources to grow their own beef," Hanes said.


As that demand grows these countries will have to import beef. Hanes said USMEF wants to make sure these countries are buying from the US and not our competitors. There is a lot competition globally as a lot of countries are selling beef on the worldwide market.


"We're not the only ones that know that is this is where you get your margins," Hanes said. "This is where the demand is going to be, so they are very aggressive out there. You look at Australia, Canada, Mexico, New Zealand, Brazil, Uruguay, even Europe is very aggressive in the various markets, so kind of depending on which market you will see a different mix of competitors out there and then not to mention you usually do have some domestic industry in most of these markets too."


So even countries like Japan or Korea have their own beef like Wagyu and they are very aggressive to maintain their share of the market


Australia is a major competitor and they are very aggressive in promoting the fact that they have not had a case of BSE. Hanes said they don't directly criticize the US or other country that has had BSE, but their whole campaign is about the fact they haven't had BSE and that their product is clean and safe.


Other countries like Canada and New Zealand are highlighting their greenness and open space. For many consumers in Asia that live in areas that are densely populated and they live in apartments. Hanes said in Oklahoma you can see the nature and openness, but for many international consumers their perception of America is what they see on TV of New York, Chicago and Los Angeles.


"They just have no concept of really how spacious the United States is," Hanes said. "So that's kind of part of the message we need to get across. We've got this nature. This isn't factory farming. This is prairie, you know a field out in Oklahoma or where ever where a family is raising this product for your family. That is kind of a key issue we try to address."


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   

   

Ron Hays Beef Buzzes with Greg Hanes of USMEF
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Derrell Peel Sees Beef Cow Culling to Set All-Time Record by the Fourth Quarter of 2022  Mon, 26 Sep 2022 10:03:22 CDT
  • Integrity Beef Helping Producers Develop Value Added Cattle  Fri, 23 Sep 2022 11:18:28 CDT
  • OCA's Michael Kelsey Likes Pond Cleanout and Drilling Water Wells as Possible Investments of Emergency Drought Funds  Thu, 22 Sep 2022 10:58:02 CDT
  • Iowa Cattleman Tells Lawmakers About Improvements Needed in EQIP and CRP  Wed, 21 Sep 2022 10:21:45 CDT
  • Beef Demand Remains Stronger than Anticipated Despite Stubborn Inflation   Tue, 20 Sep 2022 09:41:19 CDT
  • As Drought Persists, Cow Herd Liquidation Continues   Mon, 19 Sep 2022 10:03:30 CDT
  • Integrity Beef Receives Climate-Smart Ag Grant to Ensure Longevity and Sustainability of the American Ranch  Fri, 16 Sep 2022 09:35:58 CDT
  • Hereford Breed Continues to Provide Value to Cattlemen as Demand Remains Strong  Thu, 15 Sep 2022 09:00:11 CDT
  • Consumers Keep Buying Beef, but Many Looking for Ways to Keep Cost Per Meal Affordable  Wed, 14 Sep 2022 10:42:26 CDT
  • Decades of Work by Beef Industry Yields a Billion Dollars Monthly in Beef Exports   Tue, 13 Sep 2022 09:44:36 CDT
  • Biden Administration Hurries to Finish Their Finalized Rule on WOTUS- Ignoring Supreme Court Arguments in October   Mon, 12 Sep 2022 10:53:15 CDT
  • Mary Thomas Hart says Livestock Regulatory Protection Act is a Top Priority for NCBA  Fri, 09 Sep 2022 08:54:03 CDT
  • Cattlemen's Congress- The Mecca for Domestic and International Cattle Producers  Thu, 08 Sep 2022 09:58:03 CDT
  • PJ Budler Working with Cattlemen's Congress to Make it a Premier Destination for International Cattle Producers  Wed, 07 Sep 2022 09:37:02 CDT
  • As Concerns Over China Rise, They Remain a Top Tier Destination for US Beef  Tue, 06 Sep 2022 10:39:19 CDT
  • ICYMI- OSU's Rosslyn Biggs talks Rural Vet Shortage Across the Country   Mon, 05 Sep 2022 12:37:29 CDT
  • Beef. It's What's for Dinner. Remains a Top-Tier Brand to Consumers   Fri, 02 Sep 2022 08:52:58 CDT
  • USDA Proposal on Electronic ID Tags Only for Animal Disease Traceback   Thu, 01 Sep 2022 10:01:40 CDT
  • NCBA Supportive of Cattle Electronic ID System to Aid in Disease Traceability  Wed, 31 Aug 2022 09:10:48 CDT
  • OSU's Derrell Peel Sees Tighter Cattle Numbers Translating Into Falling Beef Production  Tue, 30 Aug 2022 10:18:19 CDT
  • FSA Administrator, Zach Ducheneaux, Working to Continuously Improve Assistance Programs for Cattle Producers   Mon, 29 Aug 2022 10:04:40 CDT
  • Jaymelynn Farney Provides Insight on Good Forage Options for Cattle Producers in Fall 2022  Fri, 26 Aug 2022 10:20:15 CDT
  • Cover Cropping a Valuable Strategy for Ranchers, says Jaymelynn Farney   Thu, 25 Aug 2022 13:16:08 CDT
  • Hay Supplies are Short and Likely to Get Worse, Says Cattle Marketer Bob Rodenberger   Wed, 24 Aug 2022 08:00:08 CDT
  • Significant Decline in Female Numbers Coming in 2023 says Derrell Peel   Tue, 23 Aug 2022 09:48:22 CDT
  • USDA August Cattle on Feed Report Run-Down with Derrell Peel  Mon, 22 Aug 2022 10:14:46 CDT
  • Upcoming Webinar to Educate Cattle Producers about the Newest Pest Threatening the Industry  Fri, 19 Aug 2022 09:06:31 CDT
  • NCBA's Kent Bacus Says Beef Exports Looking Great in 2022- But There's Still Trade Challenges to Conquer  Thu, 18 Aug 2022 09:16:08 CDT
  • Dr. Glenn Tonsor Sees Red Ink Disappearing Soon in His Latest Feedlot Closeouts  Wed, 17 Aug 2022 09:24:01 CDT
  • Everyone Has a Role in Beef Sustainability, says Debbie Lyons-Blythe   Wed, 17 Aug 2022 05:02:31 CDT
  • OSU's Rosslyn Biggs talks Rural Vet Shortage Across the Country   Mon, 15 Aug 2022 11:14:52 CDT
  • Producer Owned Beef Processing Plant to Break Ground in Early 2023 in Amarillo  Fri, 12 Aug 2022 09:27:19 CDT
  • NCBA Chief Veterinarian Kathy Simmons talks about a New Threat to Cattle Producers, the Asian Longhorned Tick   Thu, 11 Aug 2022 10:11:48 CDT
  • Factors to Consider When Planning for Drought with Dr. Laura Goodman  Wed, 10 Aug 2022 10:14:29 CDT
  • OSU's Dr. Laura Goodman Provides Strategy for Optimizing Forage Growth in Dry Conditions  Tue, 09 Aug 2022 09:07:33 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.