Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
    
   
   
   
   
   

Beef Buzz News


OSU Food Demand Survey Evaluates 2013 COOL

Tue, 09 Dec 2014 18:15:39 CST

OSU Food Demand Survey Evaluates 2013 COOL
The US Trade Representative office announced on the Friday after Thanksgiving the Obama Administration had decided to appeal to the World Trade Organization ruling against the second Country of Origin Labeling law that the US has issued in recent years. The COOL policy established in 2013 required fresh meat packages of beef, pork and lamb to labeled with where the animal was born, raised and processed. Recently the WTO ruled that this latest rule is still out-of-compliance with global trade rules and is harmful to both Mexico's and Canada's livestock industries.


Kansas State University Livestock and Meat Marketing Assistant Professor Dr. Glynn Tonsor has been working with Jayson Lusk of Oklahoma State University. In the monthly OSU Food Demand Survey, they looked at the 2013 COOL rule. Tonsor said this is the only known academic resource that speak specific to the 2013 version of COOL and the survey also looked at what demand impact may or may not have been with the adjustments made to the rule.


The 2013 COOL rule is when the industry began designating where animal's were born, raised and slaughtered. This November survey confirmed what had been found in past work in that consumers still don't know the information is listed on package and they don't really care. Tonsor said the public was generally unaware the meat industry labeling existed in showing where an animal was born, raised and slaughtered aspects.


The study also looked at the public's willingness to pay for a ribeye based on where an animal was born, raised and processed. Tonsor said they found if an animal is labeled born in Canada and raised and slaughtered in the US versus a product that is labeled born and raised in Canada and slaughtered in the US, the public found no difference. He said that is important to note because the 2013 mCOOL rule added more specificity and more cost for labeling, yet there is no offsetting demand benefit.


Radio Oklahoma Network Farm Director Ron Hays featured Tonsor on the Beef Buzz feature. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.


While consumers show some interest in the origin of their meat, there are other things they are more interested in knowing. Tonsor said if you ask some if they want to know more about where their meat comes from, its hard to say no to that. He said if you put consumers in a forced trade off environment asking consumer if they want safely information, price information or origin information, then origin information quickly goes to the bottom. He said this recent OSU survey is consistent with that.


While there only limited observation information from a research standpoint on how consumers responded to the 2013 rule, Tonsor said the bottomline conclusion is similar to past work conducted on the 2009 rule.


Click here for the results of the OSU Food Demand Survey.

   

   



Ron Hays Beef Buzzes with Glynn Tonsor
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Cong. Frank Lucas Suggests Meat Packing Industry Has Become Too Concentrated  Fri, 29 May 2020 10:28:11 CDT
  • Amount of CFAP Payment For Cow/Calf Producers Dependent on Timing and Managment Practices  Thu, 28 May 2020 13:34:18 CDT
  • CFAP Payments For Cattle Producers Close To Estimated Losses Says OSU's Derrell Peel  Wed, 27 May 2020 10:11:58 CDT
  • OSU's Dr. Peel Says Packing Plants Have Incentive To Return To Full Capacity  Tue, 26 May 2020 09:50:06 CDT
  • No Surprises Found in the May USDA Cattle on Feed Report- So Says OSU Economist Dr. Derrell Peel  Sat, 23 May 2020 16:41:14 CDT
  • Animal Rights Activists Using COVID-19 Crisis To Attack Ag Animal Industry  Fri, 22 May 2020 10:30:10 CDT
  • NCBA President Marty Smith Encouraged By Government Aid Program And Packing Plant Progress  Fri, 22 May 2020 03:55:11 CDT
  • Boxed Beef Prices Fall As Supply Chain Catches Up With Demand  Wed, 20 May 2020 10:20:11 CDT
  • Packing Plants Slowly Increasing Capacity But It Could Take Months To Work Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:40:55 CDT
  • Packing Plants Slowly Increasing Capacity But It Could Months To Wrok Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor  Tue, 19 May 2020 09:18:11 CDT
  • Consumers Will Have Plenty of Beef For Memorial Day Cookouts, Says NCBA's Colin Woodall  Mon, 18 May 2020 09:44:12 CDT
  • More Relief Could Be Headed To The Farm, Says NCBA's Colin Woodall  Fri, 15 May 2020 10:38:11 CDT
  • Beef Exports Value Estimated at $1 Billion For U.S. Cattle Producers, Says Dr. Derrell Peel  Thu, 14 May 2020 17:14:56 CDT
  • NCBA's Alisa Harrison Explains New Beef Consumer Research And Memorial Day Campaign  Wed, 13 May 2020 10:27:15 CDT
  • Getting Labor Force Back Online Critical For Packing Plants, says Iowa State's Dr. Lee Schulz  Tue, 12 May 2020 10:01:16 CDT
  • Fomer CBB Chair Chuck Coffey Says It's Our Job to Promote Beef  Mon, 11 May 2020 10:06:23 CDT
  • Ag Economist Bart Fischer Explains Why Beef Trade Must Be a Two-Way Street  Fri, 08 May 2020 10:04:16 CDT
  • Texas A & M Ag Economist Bart Fischer Says Investigation Into Meat Market Collusion is Underway  Thu, 07 May 2020 10:32:18 CDT
  • OSU's Dr. Peel Urges Understanding The Meat Industry Before Making Wholesale Changes  Wed, 06 May 2020 10:30:28 CDT
  • Beef Producers Working To Help Food Service Industry Reopen  Tue, 05 May 2020 09:57:16 CDT
  • Years of Beef Checkoff Research Now Paying Dividends For Consumers, Says NCBA's Alisa Harrison  Mon, 04 May 2020 09:59:18 CDT
  • U.S. Meat Export Industry Ready to Meet The Global Market Demand, Says Dan Halstrom, USMEF President and CEO  Fri, 01 May 2020 09:55:12 CDT
  • U.S. Meat Eport Federation Bracing For Full Impact of COVID-19  Thu, 30 Apr 2020 10:07:11 CDT
  • Trump's Order To Keep Meat Processing Plants Open Will Not Immediately Fill Retail Meat Counter, Says OSU's Derrell Peel  Wed, 29 Apr 2020 10:05:17 CDT
  • Katelyn McCullock, Livestock Market Information Center, Believes Cattle Market Could Get Worse, Depending on Plant Closings  Tue, 28 Apr 2020 10:10:11 CDT
  • Latest Cattle on Feed Report Shows Why There is a Ripple Effect Happening in The Cattle Processing Chain as Cattle Are Being Backed Up Into May and June  Mon, 27 Apr 2020 11:55:13 CDT
  • TCFA President Ross Wilson Requests USDA To Waive COVID-19 Payment Limits  Fri, 24 Apr 2020 17:47:12 CDT
  • OCA's Michael Kelsey Offers Insight Into Cattle Producers Forced to Make Tough Decisions During Uncertain Time  Thu, 23 Apr 2020 10:17:10 CDT
  • The Navigable Waters Protection Rule, Which Replaces The Old WOTUS Rule, Is Now Official. NCBA's Chief Environmental Counsel Scott Yager Explains What That Means  Wed, 22 Apr 2020 10:08:37 CDT
  • As Cattle Processing Drops 20 Percent, KSU's Dr. Glynn Tonsor Offers Hope Beef Demand Will Rebound  Tue, 21 Apr 2020 09:56:32 CDT
  • USDA Coronavirus Funds Tagged For Livestock Producers, But Relief May Be a Month Away, Says NCBA's Colin Woodall  Mon, 20 Apr 2020 09:51:54 CDT
  • Colin Woodall, NCBA CEO, Is Hopefull Meat Packing Plant Closures Are Only Temporary  Fri, 17 Apr 2020 09:55:10 CDT
  • The Live Cattle Futures Market is Relevant, Yet Seems Overly Pessimistic Says Don Close, Rabo AgriFinance Analyst  Fri, 17 Apr 2020 04:56:10 CDT
  • Economist Don Close with Rabobank Compares COVID-19 Impact on Beef Industry to Nixon Era Price Freeze  Wed, 15 Apr 2020 14:28:12 CDT
  • OSU Extension Livestock Economist Dr. Derrell Peel Says Fear of The Unknown Driving The Cattle Market Now  Tue, 14 Apr 2020 09:59:16 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   2019  |   Jan 20  |   Feb 20  |   Mar 20  |   Apr 20  |   May 20  |   Jun 20  |   Jul 20  |   Aug 20  |   Sep 20  |   Oct 20  |   Nov 20  |   Dec 20
       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.