Beef Buzz News
Certified Angus Beef Continues to Stand Out Among Competition
Thu, 11 Dec 2014 11:28:09 CST
Ron Hays Beef Buzzes with Steve Suther of CAB
Certified Angus Beef has enjoyed a lot success in recent years. CAB has sold 882 million pounds of beef this past year. This becomes the branded beef program's eighth consecutive sales record for the CAB brand. CAB Director for Industry Information Steve Suther said its all about continuing to always look for that next new idea that will help advance the gold standard of branded beef products - CAB.
"We're always looking for new ideas and new research that shows the dollar premium or the dollar advantage connected with aiming for this target," Suther said. "You know the only reason why we have had eight years in a row of continuing record sales is because there is more money in it for the producer, for the packer, for the restaurant and the consumer gets more value."
For decades the US cattle industry has seen the number of cattle declining and now the US cattle herd is at its smallest cow herd since the 1950's. Suther said that is about to turn around as cattle hold back heifers and begin to grow their herd numbers. He said there is an opportunity to do that with higher quality genetics through Angus.
Radio Oklahoma Network's Leslie Smith interviewed Suther at the National Association of Farm Broadcasting Convention earlier this month. Click on the LISTEN BAR below for the full interview.
CAB has conducted research with the University of Missouri trying to determine if you can get too much of any given type of beef at these record prices. Suther said the study found a lower quality beef, a low Choice or Select quality grade, at a certain price it is much more susceptible to a substitute like pork or chicken. If you have higher quality beef like CAB or Prime, Suther said the study found the product is much less susceptible to being substituted. He said you can increase production of high quality beef and you not likely to flood the market.
With so many beef products on the market that use the word "Angus", Suther said they have tried to teach consumers to look for the full name "Certified Angus Beef" or you may end up with a product with Angus in the name and it doesn't necessarily measure up. Suther said 93 percent of consumer recognize "USDA Choice" and 92 percent of consumers recognize "Certified Angus Beef" and any other Angus brand was below 50 percent. He said more people recognize "Certified Angus Beef" brand than recognize USDA Prime. Suther said CAB has great name recognition, the only danger with that is they may see part of that or just the word Angus or certified, so consumers need to look for the three words to ensure they are getting premium quality beef.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
OSU's Dr. Peel Says Packing Plants Have Incentive To Return To Full Capacity Tue, 26 May 2020 09:50:06 CDT
No Surprises Found in the May USDA Cattle on Feed Report- So Says OSU Economist Dr. Derrell Peel Sat, 23 May 2020 16:41:14 CDT
Animal Rights Activists Using COVID-19 Crisis To Attack Ag Animal Industry Fri, 22 May 2020 10:30:10 CDT
NCBA President Marty Smith Encouraged By Government Aid Program And Packing Plant Progress Fri, 22 May 2020 03:55:11 CDT
Boxed Beef Prices Fall As Supply Chain Catches Up With Demand Wed, 20 May 2020 10:20:11 CDT
Packing Plants Slowly Increasing Capacity But It Could Take Months To Work Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor Tue, 19 May 2020 09:40:55 CDT
Packing Plants Slowly Increasing Capacity But It Could Months To Wrok Off Cattle Back Log, Says KSU's Dr. Glynn Tonsor Tue, 19 May 2020 09:18:11 CDT
Consumers Will Have Plenty of Beef For Memorial Day Cookouts, Says NCBA's Colin Woodall Mon, 18 May 2020 09:44:12 CDT
More Relief Could Be Headed To The Farm, Says NCBA's Colin Woodall Fri, 15 May 2020 10:38:11 CDT
Beef Exports Value Estimated at $1 Billion For U.S. Cattle Producers, Says Dr. Derrell Peel Thu, 14 May 2020 17:14:56 CDT
NCBA's Alisa Harrison Explains New Beef Consumer Research And Memorial Day Campaign Wed, 13 May 2020 10:27:15 CDT
Getting Labor Force Back Online Critical For Packing Plants, says Iowa State's Dr. Lee Schulz Tue, 12 May 2020 10:01:16 CDT
Fomer CBB Chair Chuck Coffey Says It's Our Job to Promote Beef Mon, 11 May 2020 10:06:23 CDT
Ag Economist Bart Fischer Explains Why Beef Trade Must Be a Two-Way Street Fri, 08 May 2020 10:04:16 CDT
Texas A & M Ag Economist Bart Fischer Says Investigation Into Meat Market Collusion is Underway Thu, 07 May 2020 10:32:18 CDT
OSU's Dr. Peel Urges Understanding The Meat Industry Before Making Wholesale Changes Wed, 06 May 2020 10:30:28 CDT
Beef Producers Working To Help Food Service Industry Reopen Tue, 05 May 2020 09:57:16 CDT
Years of Beef Checkoff Research Now Paying Dividends For Consumers, Says NCBA's Alisa Harrison Mon, 04 May 2020 09:59:18 CDT
U.S. Meat Export Industry Ready to Meet The Global Market Demand, Says Dan Halstrom, USMEF President and CEO Fri, 01 May 2020 09:55:12 CDT
U.S. Meat Eport Federation Bracing For Full Impact of COVID-19 Thu, 30 Apr 2020 10:07:11 CDT
Trump's Order To Keep Meat Processing Plants Open Will Not Immediately Fill Retail Meat Counter, Says OSU's Derrell Peel Wed, 29 Apr 2020 10:05:17 CDT
Katelyn McCullock, Livestock Market Information Center, Believes Cattle Market Could Get Worse, Depending on Plant Closings Tue, 28 Apr 2020 10:10:11 CDT
Latest Cattle on Feed Report Shows Why There is a Ripple Effect Happening in The Cattle Processing Chain as Cattle Are Being Backed Up Into May and June Mon, 27 Apr 2020 11:55:13 CDT
TCFA President Ross Wilson Requests USDA To Waive COVID-19 Payment Limits Fri, 24 Apr 2020 17:47:12 CDT
OCA's Michael Kelsey Offers Insight Into Cattle Producers Forced to Make Tough Decisions During Uncertain Time Thu, 23 Apr 2020 10:17:10 CDT
The Navigable Waters Protection Rule, Which Replaces The Old WOTUS Rule, Is Now Official. NCBA's Chief Environmental Counsel Scott Yager Explains What That Means Wed, 22 Apr 2020 10:08:37 CDT
As Cattle Processing Drops 20 Percent, KSU's Dr. Glynn Tonsor Offers Hope Beef Demand Will Rebound Tue, 21 Apr 2020 09:56:32 CDT
USDA Coronavirus Funds Tagged For Livestock Producers, But Relief May Be a Month Away, Says NCBA's Colin Woodall Mon, 20 Apr 2020 09:51:54 CDT
Colin Woodall, NCBA CEO, Is Hopefull Meat Packing Plant Closures Are Only Temporary Fri, 17 Apr 2020 09:55:10 CDT
The Live Cattle Futures Market is Relevant, Yet Seems Overly Pessimistic Says Don Close, Rabo AgriFinance Analyst Fri, 17 Apr 2020 04:56:10 CDT
Economist Don Close with Rabobank Compares COVID-19 Impact on Beef Industry to Nixon Era Price Freeze Wed, 15 Apr 2020 14:28:12 CDT
OSU Extension Livestock Economist Dr. Derrell Peel Says Fear of The Unknown Driving The Cattle Market Now Tue, 14 Apr 2020 09:59:16 CDT
Economic Analysis Shows Beef and Pork Prices Negatively Impacted by Temporary Plant Closings Mon, 13 Apr 2020 10:15:54 CDT
KSU Livestock Market Economist Glynn Tonsor Explains Once In a Lifetime Shock to Beef Industry is Partly to Blame For Market Disruption Fri, 10 Apr 2020 09:58:28 CDT
KSU Livestock Market Economist Glynn Tonsor Explains Once In a Lifetime Shcok to Beef Industry is Partly to Blame For Market Disruption Fri, 10 Apr 2020 09:53:12 CDT