Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
      
   
   
   
   

Beef Buzz News


Is "Better Than" the Right Way to Market Certain Attributes of Beef? Probably Not Says John Butler

Fri, 27 Feb 2015 06:17:21 CST

Is The Beef Marketing Group is a producer cooperative with 19 cattle feeding and growing operations in Kansas and Nebraska. The group was established in the late 1980s. They have been focusing on producing value added beef products that meet consumer demands and they produce beef that can meet the criteria of restaurants like Chipotle. At the Ag Issues Forum in Phoenix, held in conjunction with the Commodity Classic, John Butler brought up a major player in the casual dining market nationally that has been openly critical of modern production practices of the beef industry- Chipolte Mexican Grill. After his comments on stage, Butler talked with Farm Director Ron Hays about Chipolte and their antagonistic public stance with the US beef industry.


I guess the major concern I would have is that, I am a supporter of choice for just about anything, but certainly with beef, Butler said. If there is a consumer that is demanding a product, for instance with no hormones and no antibiotics, thats fine. Thats a choice that needs to be delivered on, but where I have a concern is when there is marketing or positioning of that product, that is it better than the regular beef. I think that is potentially misleading. I think from a nutritional standpoint, there is very little if any difference. There is a perception difference and thats fine.


Butler thinks a better approach is showing the product meets certain expectations, such as no hormones and no antibiotics, which he says is what should be marketed to the consumer. You can listen to this entire Beef Buzz feature, by clicking or tapping on the LISTENBAR below.


Hays addressed the aggressiveness of Chipotle in using cartoons to attack mainstream beef production.   Butler agreed and shared how he has concerns with their marketing.


I feel like there is a concern there that is portrayed to the consumer, that those of us that are in the business of producing a safe and wholesome protein product are not doing it correctly, are doing it in a way that is harmful to the animals, that we dont have care and compassion for those individuals and that is just wrong. That is just wrong. And so I have issue with that sort of positioning and that type of marketing.

The conversation with Hays resulted from the dialogue that Butler had at the Ag Issues Forum in Phoenix with Frank Sesno- click here to hear that full discussion.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

   

   

Ron Hays Beef Buzzes with John Butler of Beef Marketing Group
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • CattleFax CEO Randy Blach Says Inflated Prices are Here to Stay  Tue, 26 Oct 2021 10:22:48 CDT
  • Derrell Peel Says Latest Cattle on Feed Report is Slightly Friendly for the Cattle Industry  Mon, 25 Oct 2021 10:03:24 CDT
  • Labor Shortages are the Root Cause of Stagnant Cattle Prices Says Justin Benavidez  Fri, 22 Oct 2021 13:14:11 CDT
  • Texas AgriLife Economist Justin Benavidez Says 75% Measuring Improvement in Negotiated Trade  Thu, 21 Oct 2021 10:50:53 CDT
  • Beef Prices Likely Will Not Rise Anymore as Consumers Deal with Inflation  Wed, 20 Oct 2021 20:06:13 CDT
  • OSU's Derrell Peel Says Winter Wheat Pasture is Especially Valuable This Year  Tue, 19 Oct 2021 10:55:09 CDT
  • Curbing Methane Outputs Could Be a Win for Producers and Consumers  Mon, 18 Oct 2021 21:30:23 CDT
  • NCBAs Kent Bacus Hopeful Biden Administration Will Pursue Deals Beneficial to US Beef Producers  Fri, 15 Oct 2021 10:08:11 EDT
  • NCBA's Kent Bacus Talks Trade, Contrasts Biden and Trump Administrations  Thu, 14 Oct 2021 20:07:24 CDT
  • Economist Katelyn McCullock Says Holiday Beef Prices are Expected to be High  Wed, 13 Oct 2021 10:35:40 CDT
  • Dr. Bart Fischer Says Robust Price Discovery May Not Lead to Higher Cattle Prices  Tue, 12 Oct 2021 10:48:23 CDT
  • More on Fall Calving Best Practices from Dr. Rosslyn Biggs  Mon, 11 Oct 2021 16:31:33 CDT
  • NCBA's Todd Wilkinson Carries Message of Caution to Members of the House Ag Committee  Fri, 08 Oct 2021 12:31:29 CDT
  • Cattle Producers Should Review Records Before Fall Calving Says Dr. Rosslyn Biggs  Thu, 07 Oct 2021 21:15:27 CDT
  • Help Newly Arrived Cattle Recover Quickest by Providing High-Energy Feed  Wed, 06 Oct 2021 10:09:20 CDT
  • Cattle Industry Waits for Third Quarter Numbers From 75% Plan  Tue, 05 Oct 2021 10:25:26 CDT
  • Missouri Cattle Industry Leader Taking Wait-and-See Approach on Industry Price Discovery Plan  Mon, 04 Oct 2021 11:29:07 CDT
  • Fiscal Year 2022 Kicks Off New and Proven Marketing Campaigns for Oklahoma Beef  Fri, 01 Oct 2021 10:56:18 CDT
  • Hugh Aljoe Says Regenerative Agriculture Education Material Will Soon be Available  Thu, 30 Sep 2021 09:53:16 CDT
  • OSU's Derrell Peel Urges Fall Stocker Operations to Review Budgets Before They Buy Fall Feeders  Wed, 29 Sep 2021 19:27:47 CDT
  • Beef Cow Herd Liquidation Continues to Unfold  Tue, 28 Sep 2021 12:47:54 CDT
  • Latest Cattle on Feed Report Shows Some Regions of the Country are More Current Than Others  Mon, 27 Sep 2021 10:28:22 CDT
  • New Research Explores the Pros and Cons of Cash Cattle Markets in the U.S.  Fri, 24 Sep 2021 10:16:19 CDT
  • New Research Shows Grid Market System Adds $700 Million in Value to U.S. Beef  Thu, 23 Sep 2021 11:19:06 CDT
  • Don Close, VP of Rabo AgriFinance Explains How Beef Won Over the Chinese Consumer  Wed, 22 Sep 2021 10:39:31 CDT
  • OCA's Michael Kelsey: We Need to Take a Pause on Issuing New Medical Marijuana Grower Permits  Tue, 21 Sep 2021 13:19:27 CDT
  • NCBA's Josh White Says Beef Quality Assurance Produces Better Beef  Mon, 20 Sep 2021 10:35:46 CDT
  • Certified Angus Beef Program is a Win for Producers, Processors and Consumers Says John Stika  Fri, 17 Sep 2021 10:48:26 CDT
  • John Stika Believes the Pandemic Shows Consumers Want High Quality Beef  Thu, 16 Sep 2021 08:07:17 CDT
  • Dr. Jody Wade's Advice to Cattle Producers is Stay Ahead of BRD  Wed, 15 Sep 2021 13:14:02 CDT
  • Katelyn McCullock Sees High Hay Prices in the U.S.  Tue, 14 Sep 2021 10:49:50 CDT
  • NCBA's Ethan Lane Believes mCOOL is Old News  Mon, 13 Sep 2021 11:15:37 CDT
  • NCBA's Ethan Lane Heard Little New in White House Briefing on Competition  Fri, 10 Sep 2021 11:45:17 CDT
  • Dan Halstrom Predicts 2021 Will Be a Record Year for U.S. Beef Exports  Thu, 09 Sep 2021 11:15:04 CDT
  • Dietician Shalene McNeill Says Consumers Enthusiastic About Including Beef in Their Diet  Wed, 08 Sep 2021 09:25:33 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   2019  |   2020  |   Jan 21  |   Feb 21  |   Mar 21  |   Apr 21  |   May 21  |   Jun 21  |   Jul 21  |   Aug 21  |   Sep 21  |   Oct 21  |   Nov 21  |   Dec 21
       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

       
       

    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.