Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
    
   
   
   
   
   
   
   
   
   

Beef Buzz News


Butler Says It's Time for Beef Industry to Know Their Consumer

Fri, 27 Feb 2015 15:21:27 CST

Butler Says It's Time for Beef Industry to Know Their Consumer Agriculture has to understand their consumer. At the Ag Issues Forum in Phoenix, held in conjunction with the Commodity Classic, John Butler, Chief Executive Officer of the Beef Marketing Group said today’s consumer is becoming much smarter and much more curious and they are showing an intense level of interest in where their food comes from.


An addressing consumer demands, transparency has become a buzz word within the food industry. As far as what that means for the beef industry, Butler said we have to accept the fact we live in a “fish bowl”.


“In fact we have to be very, very aware that there’s things we are doing with the products we are producing that we need to be held accountable for,” Butler said.


This includes everything from animal care and handling, to food safety, environmental management, resource management. As participants in agriculture, Butler said those are things we have taken for granted and we can no longer do that.


“Our business, our industry is challenged in a way that we have forever said that we do all these good things and we are stewards of these things we are responsible for, but now we are going to have to be held accountable for them,” Butler said. “In fact we are going to have to face things like verification, so that these practices, these methods, we are not just saying we are doing them, we can have standards set, we can adhere to and agree to."


If a consumer ever questions how their food was raised, Butler said we can say it and prove it with a level of verification behind the product.


Radio Oklahoma Network Farm Director Ron Hays interviewed Butler at the Ag Issues Forum, held in conjunction with the Commodity Classic in Phoenix. Click or tap below on the LISTENBAR to listen to the full interview.


Transparency in the cattle industry has been an issue for the last decade since the first of BSE was discovered in the US. Butler said he is personally frustrated that as an industry, we never adopted, accepted or embraced those signals.


“You take individual enterprises like ours and that really focus on understanding their consumer and there is something we can do about it in our little part of the business,” Butler said. “And we can go down this path of getting closer to the consumer and aligning with each segment within the supply chain.”


From the rancher to the feeder to the packer, Butler said we have to work together as an entire system to get the information ultimately to the consumer


The Beef Marketing Group is a producer cooperative with 19 cattle feeding and growing operations in Kansas and Nebraska. The group was established in the late 1980’s. They have been focusing on producing value added beef products that meet consumer demands. This cooperative of cattle operations is coming together to market beef in showing verification back to the consumer.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

   

   

Ron Hays Beef Buzzes with John Butler of the Beef Marketing Group
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • South Dakota Rancher Todd Wilkinson Tells EPW, Cattlemen Part of the Solution to Climate Change  Tue, 22 Oct 2019 07:53:15 CDT
  • Rabo Analyst Don Close Predicts Grow Yard Concept Will Become Essential to the Beef Pipeline System  Mon, 21 Oct 2019 11:56:03 CDT
  • OSU's Janeen Salak-Johnson Tells Cattle Producers Being Open to Doing Things Differently Can Save an Industry  Fri, 18 Oct 2019 15:02:09 CDT
  • OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists  Thu, 17 Oct 2019 05:56:09 CDT
  • Letting the Markets Do What They Do - Economist Glynn Tonsor Explains All  Wed, 16 Oct 2019 07:45:29 CDT
  • NCBA’s Season Solario Explains How the Checkoff is Working to Head Consumers Off at the Pass, Digitally Speaking  Tue, 15 Oct 2019 09:31:40 CDT
  • NCBA’s Season Solario Unveils the Magic Behind the Success of the Beef. It’s What’s for Dinner Brand  Fri, 11 Oct 2019 06:26:18 CDT
  • Changes in the Dynamics of Global Beef Trade Evident in Latest Export Numbers Out from USMEF  Thu, 10 Oct 2019 13:42:22 CDT
  • Markets Well Down the Road to Recovery as Heat from the Tyson Fire Cools Down  Wed, 09 Oct 2019 05:54:36 CDT
  • With a Trade Deal in the Bag, NCBA’s Kent Bacus Says Nothing Stands in the Way of US Beef’s Domination in Japan  Tue, 08 Oct 2019 20:05:48 CDT
  • The Numbers Don’t Lie - K-State Economist Glynn Tonsor Says No Beef Demand Bump from COOL  Mon, 07 Oct 2019 08:20:15 CDT
  • Better Times Ahead for Cow/Calf Producers Says LMIC Senior Economist Jim Robb  Fri, 04 Oct 2019 07:00:38 CDT
  • Market Watcher Jim Robb Suggests Aggressive Female Slaughter Activity May Set Stage for Higher Fed Prices  Thu, 03 Oct 2019 08:00:20 CDT
  • LMA’s Chelsea Good Shares Her Thoughts on Today's Hot Button Issues in the Animal Ag Industry  Wed, 02 Oct 2019 09:26:24 CDT
  • Livestock Marketing Association’s Chelsea Good Working with Industry Partners to Address Post-Fire Market Concerns  Tue, 01 Oct 2019 06:28:51 CDT
  • okPORK's Roy Lee Lindsey Exposes the Hypocrisy of Mandatory Country of Origin Labeling  Mon, 30 Sep 2019 18:14:34 CDT
  • NCBA’s Colin Woodall Pushes Back on OCM’s False, Inflammatory Claims Regarding Checkoff Funding  Mon, 30 Sep 2019 11:50:44 CDT
  • King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It  Fri, 27 Sep 2019 14:29:24 CDT
  • King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It  Fri, 27 Sep 2019 10:36:39 CDT
  • Trump Strikes Deal with Japan - NCBA Lobbyist Colin Woodall Affirms It's Just What Cattlemen Wanted  Thu, 26 Sep 2019 10:25:22 CDT
  • Grow Yard Concept Finding Its Footing in Beef Industry - Analyst Don Close Says Opportunity Abounds  Tue, 24 Sep 2019 10:30:21 CDT
  • K-State's Glynn Tonsor Says Struggling Cattle Markets Propped Up By Robust Domestic Beef Demand  Mon, 23 Sep 2019 11:53:00 CDT
  • Burger King Reports Increased Sales of Conventional Beef Burgers Alongside Climbing Impossible Burger Sales  Fri, 20 Sep 2019 10:34:32 CDT
  • USMEF's Dan Halstrom on What Japan's Meat Trade Really Wants from the US Beef Cattle Industry  Thu, 19 Sep 2019 10:11:34 CDT
  • Formal Agreement with Japan Announced by White House Could Help Grow Island's Taste for Tongue  Wed, 18 Sep 2019 11:05:20 CDT
  • OSU's Janeen Salak-Johnson on Killing the Sacred Cows of the Beef Business, How Being Open to Doing Things Differently Can Save an Industry  Tue, 17 Sep 2019 10:34:24 CDT
  • OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists  Mon, 16 Sep 2019 11:07:53 CDT
  • Repeal of WOTUS Strikes Emotional Chord with OCA's Michael Kelsey, Reflecting on Action's Significance  Fri, 13 Sep 2019 11:36:52 CDT
  • American Angus Assoc. CEO Mark McCully Reflects on the Angus Breed's Role the Beef Industry Today  Thu, 12 Sep 2019 11:49:28 CDT
  • Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics  Wed, 11 Sep 2019 10:06:31 CDT
  • Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics  Wed, 11 Sep 2019 10:04:16 CDT
  • Cattle Markets Not Expected to Improve as Seasonal Demand Shifts into Lower Gear Heading into Fall  Tue, 10 Sep 2019 10:22:26 CDT
  • State Officials in Colorado Help Local Farmers, Ranchers Launch New "Better With Beef" Initiative  Mon, 09 Sep 2019 11:21:19 CDT
  • Beef Industry Soon to Launch New Campaign Leveraging Consumer Interest in the BQA Program  Fri, 06 Sep 2019 10:06:04 CDT
  • NCBA's Alisa Harrison Highlights the Tremendous Value Digital Marketing Adds to the Beef Checkoff  Thu, 05 Sep 2019 10:27:08 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.