Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Beef Buzz News


Beef Checkoff Creating a Bigger Beef Community and Love for American Beef

Tue, 03 Mar 2015 14:52:03 CST

Beef Checkoff Creating a Bigger Beef Community and Love for American Beef The nation's beef checkoff is targeting those that love beef in this country.   In recent years, the checkoff shifted from using traditional forms of media like radio, television and print to more actively engage directly with beef lovers through social media and digital platforms. At the recent Cattle Industry Convention, Radio Oklahoma Network Farm Director Ron Hays caught up with Cattlemen's Beef Board Chief Executive Officer Polly Ruhland. Click or tap on the LISTENBAR below to listen to today's Beef Buzz feature.


In making this shift, Ruhland said the results have been more profound than just shifting from a traditional platform to a digital platform.   She said when the operating committee agreed to build a beef community that included beef eaters and they started engaging with customers in a way that hadn't been done before. Ruhland said they have had phenomenal success with a 360 percent increase in website traffic over the past year.


This is a result in moving from one media form to another, but Ruhland said it is also a philological shift in the way the checkoff reaches and engages consumers.   She said millennials especially appreciate that attitude change as much as the platform change.


"I really believe that in today's environment, consumers want to feel like they are part of the product," Ruhland said. "They don't want to feel like they are being sold to, they want to feel they are being included in. So when I talk about the beef community, to me the community involves people who make the food and people who eat the food. Shifting our thinking toward including our consumers, our customers and our eaters in our community, in what we do, is really important I think to the future of our product and especially to the future of the millennials way of thinking about what we do."


Through this shift to the consumer, Ruhland said they have learned the millennial audience loves food. She said they are "foodies" that love the food experience. In reaching that target demographic, she said they have learned instead of providing them with a written recipe, they offer recipe videos where they show them what to do step by step. That provides an experience different from reading a recipe card.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
   
   

Ron Hays Beef Buzzes with Polly Ruhland of the Cattlemen's Beef Board
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Kaitlynn Glover Reviews Supreme Court Oral Arguments on WOTUS  Wed, 05 Oct 2022 09:45:32 CDT
  • NCBA Working to Keep GIPSA Rules in the Past   Tue, 04 Oct 2022 09:15:31 CDT
  • NCBA's Colin Woodall Believes Beef is a Key Part of the Solution to Stamping out Hunger  Mon, 03 Oct 2022 11:52:58 CDT
  • Federal Disaster Programs Available to Aid Producers in Forage Loss and Transportation   Fri, 30 Sep 2022 08:53:09 CDT
  • Congressman Frank Lucas Works to Exclude Farmers and Ranchers from SEC Climate Disclosure Rulemaking  Thu, 29 Sep 2022 13:17:29 CDT
  • USDA's Proposed Regulations Under the Packers and Stockyards Act Raises Concerns from NCBA  Wed, 28 Sep 2022 09:25:15 CDT
  • Derrell Peel Believes Strong Incentives Coming for Cattle Producers Once We See Drought's End  Tue, 27 Sep 2022 08:45:14 CDT
  • Derrell Peel Sees Beef Cow Culling to Set All-Time Record by the Fourth Quarter of 2022  Mon, 26 Sep 2022 10:03:22 CDT
  • Integrity Beef Helping Producers Develop Value Added Cattle  Fri, 23 Sep 2022 11:18:28 CDT
  • OCA's Michael Kelsey Likes Pond Cleanout and Drilling Water Wells as Possible Investments of Emergency Drought Funds  Thu, 22 Sep 2022 10:58:02 CDT
  • Iowa Cattleman Tells Lawmakers About Improvements Needed in EQIP and CRP  Wed, 21 Sep 2022 10:21:45 CDT
  • Beef Demand Remains Stronger than Anticipated Despite Stubborn Inflation   Tue, 20 Sep 2022 09:41:19 CDT
  • As Drought Persists, Cow Herd Liquidation Continues   Mon, 19 Sep 2022 10:03:30 CDT
  • Integrity Beef Receives Climate-Smart Ag Grant to Ensure Longevity and Sustainability of the American Ranch  Fri, 16 Sep 2022 09:35:58 CDT
  • Hereford Breed Continues to Provide Value to Cattlemen as Demand Remains Strong  Thu, 15 Sep 2022 09:00:11 CDT
  • Consumers Keep Buying Beef, but Many Looking for Ways to Keep Cost Per Meal Affordable  Wed, 14 Sep 2022 10:42:26 CDT
  • Decades of Work by Beef Industry Yields a Billion Dollars Monthly in Beef Exports   Tue, 13 Sep 2022 09:44:36 CDT
  • Biden Administration Hurries to Finish Their Finalized Rule on WOTUS- Ignoring Supreme Court Arguments in October   Mon, 12 Sep 2022 10:53:15 CDT
  • Mary Thomas Hart says Livestock Regulatory Protection Act is a Top Priority for NCBA  Fri, 09 Sep 2022 08:54:03 CDT
  • Cattlemen's Congress- The Mecca for Domestic and International Cattle Producers  Thu, 08 Sep 2022 09:58:03 CDT
  • PJ Budler Working with Cattlemen's Congress to Make it a Premier Destination for International Cattle Producers  Wed, 07 Sep 2022 09:37:02 CDT
  • As Concerns Over China Rise, They Remain a Top Tier Destination for US Beef  Tue, 06 Sep 2022 10:39:19 CDT
  • ICYMI- OSU's Rosslyn Biggs talks Rural Vet Shortage Across the Country   Mon, 05 Sep 2022 12:37:29 CDT
  • Beef. It's What's for Dinner. Remains a Top-Tier Brand to Consumers   Fri, 02 Sep 2022 08:52:58 CDT
  • USDA Proposal on Electronic ID Tags Only for Animal Disease Traceback   Thu, 01 Sep 2022 10:01:40 CDT
  • NCBA Supportive of Cattle Electronic ID System to Aid in Disease Traceability  Wed, 31 Aug 2022 09:10:48 CDT
  • OSU's Derrell Peel Sees Tighter Cattle Numbers Translating Into Falling Beef Production  Tue, 30 Aug 2022 10:18:19 CDT
  • FSA Administrator, Zach Ducheneaux, Working to Continuously Improve Assistance Programs for Cattle Producers   Mon, 29 Aug 2022 10:04:40 CDT
  • Jaymelynn Farney Provides Insight on Good Forage Options for Cattle Producers in Fall 2022  Fri, 26 Aug 2022 10:20:15 CDT
  • Cover Cropping a Valuable Strategy for Ranchers, says Jaymelynn Farney   Thu, 25 Aug 2022 13:16:08 CDT
  • Hay Supplies are Short and Likely to Get Worse, Says Cattle Marketer Bob Rodenberger   Wed, 24 Aug 2022 08:00:08 CDT
  • Significant Decline in Female Numbers Coming in 2023 says Derrell Peel   Tue, 23 Aug 2022 09:48:22 CDT
  • USDA August Cattle on Feed Report Run-Down with Derrell Peel  Mon, 22 Aug 2022 10:14:46 CDT
  • Upcoming Webinar to Educate Cattle Producers about the Newest Pest Threatening the Industry  Fri, 19 Aug 2022 09:06:31 CDT
  • NCBA's Kent Bacus Says Beef Exports Looking Great in 2022- But There's Still Trade Challenges to Conquer  Thu, 18 Aug 2022 09:16:08 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.