Beef Buzz News
Voting Underway for Beef Checkoff ROI Video Contest
Mon, 01 Jun 2015 15:00:01 CDT
It’s been almost a year ago, when the beef checkoff showed producers their return on investment. At the Summer Cattle Industry Convention, a study showed for each dollar that is invested in the beef checkoff, $11.20 was returned. Earlier this spring, a campaign was developed to get the buzz going on the value and importance of that investment to the beef industry.
Ron Hays Beef Buzzes with Greg Peterson
Greg Peterson of the Peterson Farm Brothers who has become famous for video parodies showcasing agricultural life has become a spokesperson for the effort. The Rev it Up My ROI Checkoff Challenge contest is entering the final round. He said video inspired contest allows producers to show the importance of the beef checkoff.
“Yeah, so a big thanks to everyone who participated in the Rev It Up My ROI Checkoff Challenge,” Peterson said. “It’s going to be time to vote soon. The eight finalists are working on submitting their videos, each one sharing one thing about how the checkoff has brought the most value to their operation. Now it’s your turn to cast your vote on the My Beef Checkoff Facebook page. And the winner will drive away in a donated Yamaha 4x4 valued at nearly $22,000!”
In order to participate and vote for one of the eight finalists, voters have to go to the MyBeefCheckoff Facebook page. Peterson encourages everyone to go vote.
“We’d like everyone to make sure to cast your vote DAILY from June 1 to 7,” Peterson said. “You can watch the videos, and vote, then share the videos that you watched on your social media outlets like Facebook and Twitter.”
It’s all about sharing success stories on the beef checkoff program in showing that the $1 per head program is helping individual producers. Peterson said the videos from the eight finalists are online for participants to consider voting for.
“Lots of cattle producers have been sharing their stories about how the checkoff has impacted them, and now it’s time for you to watch the finalist’s videos and it’s just a great opportunity to learn more about your fellow cattlemen and women, something you may or may not have known about your checkoff, and then also just share the good news with your friends and neighbors," he said.
The finalists are coming from Texas, Kansas, Colorado, Utah, Montana, Idaho and Minnesota. Be sure to cast your vote by midnight, June 7 on the MyBeefCheckoff Facebook page. The winner will be announced on June 8.
Click here to get to the MyBeefCheckoff Facebook to vote.
Radio Oklahoma Network Farm Director Ron Hays featured Peterson on the Beef Buzz feature. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
South Dakota Rancher Todd Wilkinson Tells EPW, Cattlemen Part of the Solution to Climate Change Tue, 22 Oct 2019 07:53:15 CDT
Rabo Analyst Don Close Predicts Grow Yard Concept Will Become Essential to the Beef Pipeline System Mon, 21 Oct 2019 11:56:03 CDT
OSU's Janeen Salak-Johnson Tells Cattle Producers Being Open to Doing Things Differently Can Save an Industry Fri, 18 Oct 2019 15:02:09 CDT
OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists Thu, 17 Oct 2019 05:56:09 CDT
Letting the Markets Do What They Do - Economist Glynn Tonsor Explains All Wed, 16 Oct 2019 07:45:29 CDT
NCBA’s Season Solario Explains How the Checkoff is Working to Head Consumers Off at the Pass, Digitally Speaking Tue, 15 Oct 2019 09:31:40 CDT
NCBA’s Season Solario Unveils the Magic Behind the Success of the Beef. It’s What’s for Dinner Brand Fri, 11 Oct 2019 06:26:18 CDT
Changes in the Dynamics of Global Beef Trade Evident in Latest Export Numbers Out from USMEF Thu, 10 Oct 2019 13:42:22 CDT
Markets Well Down the Road to Recovery as Heat from the Tyson Fire Cools Down Wed, 09 Oct 2019 05:54:36 CDT
With a Trade Deal in the Bag, NCBA’s Kent Bacus Says Nothing Stands in the Way of US Beef’s Domination in Japan Tue, 08 Oct 2019 20:05:48 CDT
The Numbers Don’t Lie - K-State Economist Glynn Tonsor Says No Beef Demand Bump from COOL Mon, 07 Oct 2019 08:20:15 CDT
Better Times Ahead for Cow/Calf Producers Says LMIC Senior Economist Jim Robb Fri, 04 Oct 2019 07:00:38 CDT
Market Watcher Jim Robb Suggests Aggressive Female Slaughter Activity May Set Stage for Higher Fed Prices Thu, 03 Oct 2019 08:00:20 CDT
LMA’s Chelsea Good Shares Her Thoughts on Today's Hot Button Issues in the Animal Ag Industry Wed, 02 Oct 2019 09:26:24 CDT
Livestock Marketing Association’s Chelsea Good Working with Industry Partners to Address Post-Fire Market Concerns Tue, 01 Oct 2019 06:28:51 CDT
okPORK's Roy Lee Lindsey Exposes the Hypocrisy of Mandatory Country of Origin Labeling Mon, 30 Sep 2019 18:14:34 CDT
NCBA’s Colin Woodall Pushes Back on OCM’s False, Inflammatory Claims Regarding Checkoff Funding Mon, 30 Sep 2019 11:50:44 CDT
King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It Fri, 27 Sep 2019 14:29:24 CDT
King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It Fri, 27 Sep 2019 10:36:39 CDT
Trump Strikes Deal with Japan - NCBA Lobbyist Colin Woodall Affirms It's Just What Cattlemen Wanted Thu, 26 Sep 2019 10:25:22 CDT
Grow Yard Concept Finding Its Footing in Beef Industry - Analyst Don Close Says Opportunity Abounds Tue, 24 Sep 2019 10:30:21 CDT
K-State's Glynn Tonsor Says Struggling Cattle Markets Propped Up By Robust Domestic Beef Demand Mon, 23 Sep 2019 11:53:00 CDT
Burger King Reports Increased Sales of Conventional Beef Burgers Alongside Climbing Impossible Burger Sales Fri, 20 Sep 2019 10:34:32 CDT
USMEF's Dan Halstrom on What Japan's Meat Trade Really Wants from the US Beef Cattle Industry Thu, 19 Sep 2019 10:11:34 CDT
Formal Agreement with Japan Announced by White House Could Help Grow Island's Taste for Tongue Wed, 18 Sep 2019 11:05:20 CDT
OSU's Janeen Salak-Johnson on Killing the Sacred Cows of the Beef Business, How Being Open to Doing Things Differently Can Save an Industry Tue, 17 Sep 2019 10:34:24 CDT
OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists Mon, 16 Sep 2019 11:07:53 CDT
Repeal of WOTUS Strikes Emotional Chord with OCA's Michael Kelsey, Reflecting on Action's Significance Fri, 13 Sep 2019 11:36:52 CDT
American Angus Assoc. CEO Mark McCully Reflects on the Angus Breed's Role the Beef Industry Today Thu, 12 Sep 2019 11:49:28 CDT
Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics Wed, 11 Sep 2019 10:06:31 CDT
Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics Wed, 11 Sep 2019 10:04:16 CDT
Cattle Markets Not Expected to Improve as Seasonal Demand Shifts into Lower Gear Heading into Fall Tue, 10 Sep 2019 10:22:26 CDT
State Officials in Colorado Help Local Farmers, Ranchers Launch New "Better With Beef" Initiative Mon, 09 Sep 2019 11:21:19 CDT
Beef Industry Soon to Launch New Campaign Leveraging Consumer Interest in the BQA Program Fri, 06 Sep 2019 10:06:04 CDT
NCBA's Alisa Harrison Highlights the Tremendous Value Digital Marketing Adds to the Beef Checkoff Thu, 05 Sep 2019 10:27:08 CDT