Beef Buzz News
Oklahoma Cattle Producer Clay Burtrum Outlines 2016 Beef Checkoff Efforts
Thu, 15 Oct 2015 14:36:17 CDT
Collection of the $1 per head beef checkoff has been happening since the late 1980’s. Half of that dollar stays in the state where the dollar is collected. The other half is sent on to the Cattlemen’s Beef Promotion Board. That funding is invested or allocated by the Beef Promotion Operating Committee. The 20 committee members are cattle producers from across the nation. Currently, three of those members are from Texas, three from Nebraska, two from Kansas and two from Oklahoma. One of those representing Oklahoma is cattle producer Clay Burtrum from the Stillwater area. He is in his second year on the Beef Promotion Operating Committee. Dairy producer Brett Morris of Ninekah currently serves as the Secretary-Treasurer of the Cattlemen's Beef Board and has a seat on the Operating Committee as well. Burtrum said every year the committee spends a lot of time looking at ideas on how to best spend the beef checkoff monies.
Ron Hays Beef Buzzes with Clay Burtrum of Stillwater, Oklahoma
In setting out a plan for 2016, the committee met in Denver in September. The group of beef producers spent a full day listening to proposals that had gone through committee process at the Cattle Industry Summer Convention. Burtrum said cattle producers that serve on those committees reviewed and scored each proposal. He said a significant part of the beef checkoff funding goes toward interaction with today’s consumer.
“Our audience has changed,” Burtrum said. "We’re in a millennial generation in the social media age. People aren’t planning meals for a week now, they are planning a meal at 4:30 in the afternoon. So, we have to be in that social media environment, Twitter, Instagram, Facebook and those areas right now. So we’ve really upped the campaign to a digital media platform.”
Last year, the beef checkoff changed its promotion efforts, in switching from traditional media to a digital platform. Burtrum said this is a focused change for the Beef Promotion Operating Committee.
In recent years, funding to the nation’s beef checkoff has shrunk due to ongoing drought in key cattle production areas like the Southern Great Plains. For fiscal year 2016, the beef checkoff will spend $42 million, an uptick in spending of $3 million from last year. About $10.3 million was allocated for research programs, $9 million for promotion programs, $8.4 million for foreign marketing and education in some 80 countries, $8.1 million for consumer information programs, $4.7 million for industry information programs and about $1.5 million for producer communications. He said contractors for the beef checkoff, like the American Farm Bureau Foundation, National Cattlemen’s Beef Association, National Livestock Producers Association and U.S. Meat Export Federation all do a great job in bringing their work to the Cattlemen’s Beef Board. Burtrum said the money invested with USMEF gets a lot of return for the checkoff dollar. Research has determined that each dollar invested in foreign markets from the beef checkoff returns $43 to American beef producers.
Radio Oklahoma Network Farm Director Ron Hays featured Burtrum on the Beef Buzz feature. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
OSU's Janeen Salak-Johnson Tells Cattle Producers Being Open to Doing Things Differently Can Save an Industry Fri, 18 Oct 2019 15:02:09 CDT
OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists Thu, 17 Oct 2019 05:56:09 CDT
Letting the Markets Do What They Do - Economist Glynn Tonsor Explains All Wed, 16 Oct 2019 07:45:29 CDT
NCBA’s Season Solario Explains How the Checkoff is Working to Head Consumers Off at the Pass, Digitally Speaking Tue, 15 Oct 2019 09:31:40 CDT
NCBA’s Season Solario Unveils the Magic Behind the Success of the Beef. It’s What’s for Dinner Brand Fri, 11 Oct 2019 06:26:18 CDT
Changes in the Dynamics of Global Beef Trade Evident in Latest Export Numbers Out from USMEF Thu, 10 Oct 2019 13:42:22 CDT
Markets Well Down the Road to Recovery as Heat from the Tyson Fire Cools Down Wed, 09 Oct 2019 05:54:36 CDT
With a Trade Deal in the Bag, NCBA’s Kent Bacus Says Nothing Stands in the Way of US Beef’s Domination in Japan Tue, 08 Oct 2019 20:05:48 CDT
The Numbers Don’t Lie - K-State Economist Glynn Tonsor Says No Beef Demand Bump from COOL Mon, 07 Oct 2019 08:20:15 CDT
Better Times Ahead for Cow/Calf Producers Says LMIC Senior Economist Jim Robb Fri, 04 Oct 2019 07:00:38 CDT
Market Watcher Jim Robb Suggests Aggressive Female Slaughter Activity May Set Stage for Higher Fed Prices Thu, 03 Oct 2019 08:00:20 CDT
LMA’s Chelsea Good Shares Her Thoughts on Today's Hot Button Issues in the Animal Ag Industry Wed, 02 Oct 2019 09:26:24 CDT
Livestock Marketing Association’s Chelsea Good Working with Industry Partners to Address Post-Fire Market Concerns Tue, 01 Oct 2019 06:28:51 CDT
okPORK's Roy Lee Lindsey Exposes the Hypocrisy of Mandatory Country of Origin Labeling Mon, 30 Sep 2019 18:14:34 CDT
NCBA’s Colin Woodall Pushes Back on OCM’s False, Inflammatory Claims Regarding Checkoff Funding Mon, 30 Sep 2019 11:50:44 CDT
King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It Fri, 27 Sep 2019 14:29:24 CDT
King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It Fri, 27 Sep 2019 10:36:39 CDT
Trump Strikes Deal with Japan - NCBA Lobbyist Colin Woodall Affirms It's Just What Cattlemen Wanted Thu, 26 Sep 2019 10:25:22 CDT
Grow Yard Concept Finding Its Footing in Beef Industry - Analyst Don Close Says Opportunity Abounds Tue, 24 Sep 2019 10:30:21 CDT
K-State's Glynn Tonsor Says Struggling Cattle Markets Propped Up By Robust Domestic Beef Demand Mon, 23 Sep 2019 11:53:00 CDT
Burger King Reports Increased Sales of Conventional Beef Burgers Alongside Climbing Impossible Burger Sales Fri, 20 Sep 2019 10:34:32 CDT
USMEF's Dan Halstrom on What Japan's Meat Trade Really Wants from the US Beef Cattle Industry Thu, 19 Sep 2019 10:11:34 CDT
Formal Agreement with Japan Announced by White House Could Help Grow Island's Taste for Tongue Wed, 18 Sep 2019 11:05:20 CDT
OSU's Janeen Salak-Johnson on Killing the Sacred Cows of the Beef Business, How Being Open to Doing Things Differently Can Save an Industry Tue, 17 Sep 2019 10:34:24 CDT
OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists Mon, 16 Sep 2019 11:07:53 CDT
Repeal of WOTUS Strikes Emotional Chord with OCA's Michael Kelsey, Reflecting on Action's Significance Fri, 13 Sep 2019 11:36:52 CDT
American Angus Assoc. CEO Mark McCully Reflects on the Angus Breed's Role the Beef Industry Today Thu, 12 Sep 2019 11:49:28 CDT
Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics Wed, 11 Sep 2019 10:06:31 CDT
Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics Wed, 11 Sep 2019 10:04:16 CDT
Cattle Markets Not Expected to Improve as Seasonal Demand Shifts into Lower Gear Heading into Fall Tue, 10 Sep 2019 10:22:26 CDT
State Officials in Colorado Help Local Farmers, Ranchers Launch New "Better With Beef" Initiative Mon, 09 Sep 2019 11:21:19 CDT
Beef Industry Soon to Launch New Campaign Leveraging Consumer Interest in the BQA Program Fri, 06 Sep 2019 10:06:04 CDT
NCBA's Alisa Harrison Highlights the Tremendous Value Digital Marketing Adds to the Beef Checkoff Thu, 05 Sep 2019 10:27:08 CDT
Beef Checkoff Funded Research Helping to Correct the Misconceptions Surrounding Alternative Meat Products Wed, 04 Sep 2019 11:22:41 CDT
American Angus Association Rolls Out New Genomically Enhanced EPD Index Data Set Tue, 03 Sep 2019 11:02:00 CDT