Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


11 Straight Years of Record Certified Angus Beef Sales, Still Room to Grow

Thu, 21 Jan 2016 15:47:43 CST

11 Straight Years of Record Certified Angus Beef Sales, Still Room to Grow The Certified Angus Beef (CAB) program is one of the great success stories of the U.S. beef cattle industry. Many refer to the program as the “gold standard” of branded beef programs. CAB President John Stika said their most recent market year 2015 continued to show the growth that’s been a trademark of the brand.


“This will be the eleventh year in a row that we’ve experienced growth year over year,” Stika said.


CAB sales show increases at every level. Stika said it reflects that consumer messaging works over time. In 2015, CAB partners will sale in excess of 896 million pounds of Certified Angus Beef. Retail sales made up 41 percent, one third went to food service and the remainder was sold through international markets and other special categories.   Stika said they experienced growth in every sector, led by food service and international markets. Retail sales were relatively flat with record high beef prices.


In looking at the growth, CAB has seen phenomenal response to consumer signals being internalized at the production level. Stika saw large improvements in acceptance rates. While Angus cattle numbers were down, CAB still had an acceptance rate of 27 and half percent of cattle hitting their ten point specifications. That was an all-time record for the program. Stika said price is not the only factor influencing consumer demand.


“It’s not price alone that consumers buy on, it’s price in relation to value at every level in the merchandising chain and if you put a quality product out there and you ask a quality high price or a higher price for it, consumers are willing to pay for it, if they feel the price is respected of the value," Stika said.


Getting enough cattle to meet demand for high quality beef has been one of the challenges for CAB.   Stika said when he joined CAB 17 years ago, his focus was on supply development. That was an effort to get more cattle to meet the CAB specifications, as the branded beef program was supply limited. In looking at the past several years, Stika said the data has shown there’s more market potential out there.


Radio Oklahoma Network Farm Director Ron Hays featured Stika on the Beef Buzz feature. Click or tap on the LISTEN BAR below to listen to today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
   
   

Ron Hays Beef Buzzes with CAB President John Stika
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Rabo Agrifinance’s Don Close Shares His Top Four “Unknown Unknowns” of the Beef Industry in 2019  Fri, 14 Jun 2019 09:29:13 CDT
  • Despite Minor Declines, US Beef Export Business Continues to Perform Well as Fringe Markets Grow  Thu, 13 Jun 2019 13:19:37 CDT
  • Cattle Market Under Pressure as Corn Plantings Continue to Struggle, Adding to Price Weakness  Wed, 12 Jun 2019 11:07:37 CDT
  • Government Cracks Down on Sue and Settle Tactics Employed by Environmental Activist Groups  Tue, 11 Jun 2019 10:28:55 CDT
  • Industry Has Its Work Cut Out for Itself as Wildlife Service Weighs Listing the Lesser Prairie Chicken  Mon, 10 Jun 2019 11:19:40 CDT
  • NCBA's Colin Woodall Calls Out Misconceptions About Fake Meat's Claims of 'Zero-Sum' Production  Fri, 07 Jun 2019 10:49:24 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Thu, 06 Jun 2019 09:53:06 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 05 Jun 2019 09:42:15 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 04 Jun 2019 10:15:01 CDT
  • OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle  Mon, 03 Jun 2019 11:57:26 CDT
  • China's African Swine Fever Problem Largely Seen as a Positive for US Ag- But What's the Downside  Fri, 31 May 2019 10:20:36 CDT
  • Angus Dollar Value Index Upgraded to Meet Today's Economic Conditions, Dan Moser Explains  Thu, 30 May 2019 10:59:45 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Wed, 29 May 2019 09:40:47 CDT
  • USDA Reports Highest May 1 Inventory of Cattle on Feed Since '96 - Derrell Peel Shares His Analysis  Tue, 28 May 2019 10:21:29 CDT
  • Scott Yager Says Beef Industry Pushing Back on Green New Deal Plan to Eliminate Cattle Production  Fri, 24 May 2019 10:38:05 CDT
  • Eco-Activists Muddy the Waters Again with New Supreme Court Filing as WOTUS Debate Wraps Up  Thu, 23 May 2019 09:59:08 CDT
  • Rancher Debbie Lyons-Blythe Defends Beef Industry's Proactive Efforts in Fighting Climate Change  Wed, 22 May 2019 11:18:13 CDT
  • OSU's Market Watcher Derrell Peel Optimistic Stability will Return to Cattle Markets this Summer  Tue, 21 May 2019 11:34:29 CDT
  • Japan Lifts 30-Month Rule on US Beef Imports, Creates Room for Potential $200M in Additional Value  Mon, 20 May 2019 11:59:19 CDT
  • NCBA's Colin Woodall Encourages Producers to Hang Tough as US-China Trade Talks Flare Up  Fri, 17 May 2019 12:08:49 CDT
  • US Meat Exports Fail to Meet Expectations During First Quarter of 2019, Will this Trend Continue?  Thu, 16 May 2019 11:31:30 CDT
  • Time to Turn Heat Up on Trade Talks with Japan, Bacus Says It's Been on the Backburner Too Long  Wed, 15 May 2019 09:50:39 CDT
  • US-China Tensions Flare as Trade Talks Near End, NCBA's Kent Bacus on Trump's Hardball Strategy  Tue, 14 May 2019 10:36:10 CDT
  • Beef Industry Leaders Form International Coalition to Advocate for USMCA's Speedy Ratification  Mon, 13 May 2019 10:45:22 CDT
  • Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There  Fri, 10 May 2019 05:37:48 CDT
  • Slow Corn Planting Caused by Recent Rains Dampen Spirits in Cattle Industry, Derrell Peel Explains  Thu, 09 May 2019 10:42:38 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now  Wed, 08 May 2019 10:08:19 CDT
  • Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility  Tue, 07 May 2019 10:55:34 CDT
  • OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle  Mon, 06 May 2019 11:41:35 CDT
  • Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry  Fri, 03 May 2019 12:08:47 CDT
  • BQA Program Continues to Benefit, Improve US Beef Industry as More Producers Commit to Quality  Thu, 02 May 2019 10:03:30 CDT
  • Producers Crying Over Spilt Milk as Dairy Herd Liquidation Continues to Impact Beef Cattle Market  Wed, 01 May 2019 10:34:19 CDT
  • US Beef Export Sales Down Slightly During Q1 Compared to Record 2018 Sales But Volume Still High  Tue, 30 Apr 2019 11:31:45 CDT
  • Governor Kevin Stitt Signs Priority Legislation Protecting the Integrity of Beef in the Marketplace  Mon, 29 Apr 2019 11:54:18 CDT
  • Emerging Segment in Beef Pipeline Gains Importance - Rabo Analyst Don Close Explains Grow Yards  Fri, 26 Apr 2019 10:05:33 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.