Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


Dr. Keith Belk Says for the Consumer It's All a Matter of Taste

Fri, 08 Jul 2016 14:58:37 CDT

Dr. Keith Belk Says for the Consumer It's All a Matter of Taste The meat market is a competitive place and beef is at times at a disadvantage, being pricier than say chicken or pork. What keeps the consumer coming back for beef time and again though, comes down simply to taste. However, to keep its competitive edge at the grocery store, animal scientist Dr. Keith Belk of Colorado State, asserts that there are several issues producers need to address.


For instance, Dr. Belk explained that the industry is not producing enough marbling or flavor in beef to keep consumers’ buying interest.


“We select from marbling score, but in truth, we haven’t appeared to have made a lot of genetic progress,” Belk said. “We actually produce fewer choice and prime carcasses today than we produced in the 1970s. Any improvements that we’ve made in marbling score have been merely the consequence of changing hide color in our population.”


Dr. Belk believes there are multiple reasons for this lack of progress, mainly that there are not any pricing mechanisms in place that appropriately signal producers on what genetic selections they should be emphasizing.


Additionally, Dr. Belk suggests that the industry should pay closer attention to the evolving expectations of consumers, specifically those of the Millennial generation. He explained that this growing demographic has concerns about their food never seen before, including the health and well-being of livestock but also the quality of care and handling during harvest. Dr. Belk insists that today’s consumer takes all aspects, especially taste, into consideration regarding their eating experience.


Learn more about what Dr. Belk had to say at the Beef Improvement Federation convention by clicking here.


Listen to Dr. Belk talk more about taste and eating satisfaction during today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   



right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Cattle on Feed Up 2% - OSU's Derrell Peel Breaks Down the Numbers in this Month's USDA Report  Fri, 19 Apr 2019 10:59:59 CDT
  • Certified Angus Beef Just Passed 1 Billion Pounds in Annual Sales, But Can They Really Hit 2 Billion?  Thu, 18 Apr 2019 10:17:19 CDT
  • Speculation Swirls Over Potential Opportunities for US Meat Industry in Wake of African Swine Fever  Wed, 17 Apr 2019 10:36:17 CDT
  • Register Now to Attend the 2019 Hemphill Beef Cattle Conference Featuring Dr. Temple Grandin  Tue, 16 Apr 2019 10:22:45 CDT
  • Monday April 15th is Deadline for Submitting Comments to EPA on Waters of the US Rule  Sun, 14 Apr 2019 14:25:12 CDT
  • Consumer Priorities Can Change, But These 3 Things Never Fall Off the List - Taste, Flavor, Juiciness  Fri, 12 Apr 2019 10:18:04 CDT
  • CAB: 1 in 5 Fed Cattle in North America Hit Certified Angus Specs Thanks to Producers' Commitment to Quality  Mon, 15 Apr 2019 05:02:54 CDT
  • Beef Industry's Digital Strategy Beginning to Reach Maturity as Millennials and Gen-Z Come of Age  Wed, 10 Apr 2019 10:21:56 CDT
  • That Chuck is One Quick Study - Alisa Harrison Explains How Industry's New AI Spokesman Works  Tue, 09 Apr 2019 10:48:32 CDT
  • Simmental Association Launches Exciting New Project Designed to Expand Carcass Data Collection  Mon, 08 Apr 2019 11:26:50 CDT
  • NCBA's Colin Woodall Says Green New Deal Only Helps Strengthen Beef Industry's Credibility  Fri, 05 Apr 2019 14:09:25 CDT
  • China Trade Talks Seem to be Progressing Well, But You Know China... You Really Never Can Tell  Thu, 04 Apr 2019 12:18:11 CDT
  • Flooding Less Devastating Than Thought with Damage at Just a Fraction of Early Estimates  Wed, 03 Apr 2019 12:10:47 CDT
  • Analyst Randy Blach Says Margins a Little Tight This Year, But Cow/Calf Sector Remains Profitable  Tue, 02 Apr 2019 12:48:41 CDT
  • Rabobank's Don Close Says Cattle Market Has Peaked Out for the Year - Better Sell While You Can  Mon, 01 Apr 2019 19:07:29 CDT
  • CoBank Analyst Will Sawyer Sees Great Opportunity in Continued Growth of Meat Export Business  Fri, 29 Mar 2019 11:33:48 CDT
  • NEWSFLASH: Changing Your Diet Won't Change the Environment - In Case You Weren't Aware  Thu, 28 Mar 2019 10:45:50 CDT
  • Left's Anti-Ag Agenda Exposed as Dems Fail to Uphold Green New Deal in Embarrassing Defeat  Wed, 27 Mar 2019 11:33:00 CDT
  • Grilling Season is Upon Us - Beef Demand Expected to Climb as Markets Approach Seasonal Peaks  Tue, 26 Mar 2019 10:24:40 CDT
  • Higher Than Expected Placements Take Industry by Surprise in Latest USDA Cattle on Feed Report  Mon, 25 Mar 2019 11:52:24 CDT
  • Is Your Ranch Operation Not Performing Like It Should? May be Time for a New Management Plan  Fri, 22 Mar 2019 11:31:24 CDT
  • If Analysts Have it Right, USDA's March On Feed Report May Show First Inventory Decline in Years  Thu, 21 Mar 2019 15:12:42 CDT
  • Per Capita Meat Supplies May Back Off Slightly in 2019- Which Could Be Supportive of Cattle Prices  Wed, 20 Mar 2019 10:44:37 CDT
  • Cattle UpCycle Feedstuffs Not Usable by Humans- A Sustainable Success Story for the Beef Industry  Tue, 19 Mar 2019 08:38:28 CDT
  • Selecting for Leg and Hoof Structure- Dr. Jennifer Bormann Says a Genetic Baseline is Being Developed  Mon, 18 Mar 2019 09:02:37 CDT
  • NCBA Chief Vet Dr. Kathy Simmons Explains the Necessity of Responsible Antimicrobial Stewardship  Fri, 15 Mar 2019 11:34:50 CDT
  • BQA Program Highly Regarded as Producers' Most Important Tool to Ensure Quality Beef Production  Thu, 14 Mar 2019 12:48:31 CDT
  • 2018 an Exceptional Year for US Beef Exports Especially in Asian Market Despite Current Challenges  Wed, 13 Mar 2019 10:58:19 CDT
  • Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing  Tue, 12 Mar 2019 12:01:16 CDT
  • Market Watcher Derrell Peel Says USDA On Feed Report Suggests Spring Weather Market Brewing  Mon, 11 Mar 2019 12:22:29 CDT
  • Beef Industry Claims Major Victory in Fake Meat Fight But NCBA's Colin Woodall Says War's Not Over  Fri, 08 Mar 2019 13:02:24 CST
  • If US-China Relations Fixed, Beef Demand Could Grow Exponentially - Unless Recession Gets in Way  Thu, 07 Mar 2019 11:32:46 CST
  • NCBA's Alisa Harrison Explains Why Checkoff Research is so Critically Important to the Beef Industry  Wed, 06 Mar 2019 14:25:56 CST
  • Industry Seeing a Return on Its Digital Investment - NCBA's Alisa Harrison Says Strategy is Working  Tue, 05 Mar 2019 13:05:18 CST
  • There's a New Expert in Town and His Name is Chuck- NCBA Formally Launches Chuck Knows Beef  Mon, 04 Mar 2019 12:14:30 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment AFR Insurance Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.