Beef Buzz News
Beef Checkoff Becoming Social Butterfly With New Digital Promotion Campaign
Mon, 01 Aug 2016 18:52:54 CDT
It has been nearly a year since the Beef Checkoff launched its digital promotion campaign and Cattlemen’s Beef Board (CBB) Chair Anne Anderson says they are starting to see some great results from their efforts.
Listen to CBB Chair Anne Anderson discuss beef's new digital platform
“That was a tough decision to make to give up all the others and channel everything into the digital industry,” Anderson said.
Anderson explained that research has helped the board learn that consumers who engage with the beef industry want a centralized location for gathering information. The Beef Checkoff will be able to accomplish this with a digital platform allowing access to all segments of the industry through one portal. She says the process is already underway to bring such a portal into full operation.
Another concept Anderson reported on learning was that today’s consumer wants convenience and versatility in their food preparation, which she boiled down to one phrase: “Heat and eat.” In addition to this, consumers are also very conscious about their nutrition decisions.
As part of the digital campaign, the Checkoff routinely sends out bits of information using social media, based on new nutritional research that the Checkoff recently conducted.
“That’s been the number one message, is nutrition,” Anderson said. “Having that information, coupled with recipes… has been unbelievably successful.”
Anderson says since the campaign was launched a loyal following of social sharers has grown over time using digital media to connect with other consumers, posting pictures and blurbs of their dining or cooking experiences in fun and informative ways.
Find out more of what the Cattlemen’s Beef Board has been up to by visiting MyBeefCheckoff.com
Listen to Anne Anderson discuss Beef’s new digital presence on today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
CattleFax CEO Randy Blach Says Inflated Prices are Here to Stay Tue, 26 Oct 2021 10:22:48 CDT
Derrell Peel Says Latest Cattle on Feed Report is Slightly Friendly for the Cattle Industry Mon, 25 Oct 2021 10:03:24 CDT
Labor Shortages are the Root Cause of Stagnant Cattle Prices Says Justin Benavidez Fri, 22 Oct 2021 13:14:11 CDT
Texas AgriLife Economist Justin Benavidez Says 75% Measuring Improvement in Negotiated Trade Thu, 21 Oct 2021 10:50:53 CDT
Beef Prices Likely Will Not Rise Anymore as Consumers Deal with Inflation Wed, 20 Oct 2021 20:06:13 CDT
OSU's Derrell Peel Says Winter Wheat Pasture is Especially Valuable This Year Tue, 19 Oct 2021 10:55:09 CDT
Curbing Methane Outputs Could Be a Win for Producers and Consumers Mon, 18 Oct 2021 21:30:23 CDT
NCBA’s Kent Bacus Hopeful Biden Administration Will Pursue Deals Beneficial to US Beef Producers Fri, 15 Oct 2021 10:08:11 EDT
NCBA's Kent Bacus Talks Trade, Contrasts Biden and Trump Administrations Thu, 14 Oct 2021 20:07:24 CDT
Economist Katelyn McCullock Says Holiday Beef Prices are Expected to be High Wed, 13 Oct 2021 10:35:40 CDT
Dr. Bart Fischer Says Robust Price Discovery May Not Lead to Higher Cattle Prices Tue, 12 Oct 2021 10:48:23 CDT
More on Fall Calving Best Practices from Dr. Rosslyn Biggs Mon, 11 Oct 2021 16:31:33 CDT
NCBA's Todd Wilkinson Carries Message of Caution to Members of the House Ag Committee Fri, 08 Oct 2021 12:31:29 CDT
Cattle Producers Should Review Records Before Fall Calving Says Dr. Rosslyn Biggs Thu, 07 Oct 2021 21:15:27 CDT
Help Newly Arrived Cattle Recover Quickest by Providing High-Energy Feed Wed, 06 Oct 2021 10:09:20 CDT
Cattle Industry Waits for Third Quarter Numbers From 75% Plan Tue, 05 Oct 2021 10:25:26 CDT
Missouri Cattle Industry Leader Taking Wait-and-See Approach on Industry Price Discovery Plan Mon, 04 Oct 2021 11:29:07 CDT
Fiscal Year 2022 Kicks Off New and Proven Marketing Campaigns for Oklahoma Beef Fri, 01 Oct 2021 10:56:18 CDT
Hugh Aljoe Says Regenerative Agriculture Education Material Will Soon be Available Thu, 30 Sep 2021 09:53:16 CDT
OSU's Derrell Peel Urges Fall Stocker Operations to Review Budgets Before They Buy Fall Feeders Wed, 29 Sep 2021 19:27:47 CDT
Beef Cow Herd Liquidation Continues to Unfold Tue, 28 Sep 2021 12:47:54 CDT
Latest Cattle on Feed Report Shows Some Regions of the Country are More Current Than Others Mon, 27 Sep 2021 10:28:22 CDT
New Research Explores the Pros and Cons of Cash Cattle Markets in the U.S. Fri, 24 Sep 2021 10:16:19 CDT
New Research Shows Grid Market System Adds $700 Million in Value to U.S. Beef Thu, 23 Sep 2021 11:19:06 CDT
Don Close, VP of Rabo AgriFinance Explains How Beef Won Over the Chinese Consumer Wed, 22 Sep 2021 10:39:31 CDT
OCA's Michael Kelsey: We Need to Take a Pause on Issuing New Medical Marijuana Grower Permits Tue, 21 Sep 2021 13:19:27 CDT
NCBA's Josh White Says Beef Quality Assurance Produces Better Beef Mon, 20 Sep 2021 10:35:46 CDT
Certified Angus Beef Program is a Win for Producers, Processors and Consumers Says John Stika Fri, 17 Sep 2021 10:48:26 CDT
John Stika Believes the Pandemic Shows Consumers Want High Quality Beef Thu, 16 Sep 2021 08:07:17 CDT
Dr. Jody Wade's Advice to Cattle Producers is Stay Ahead of BRD Wed, 15 Sep 2021 13:14:02 CDT
Katelyn McCullock Sees High Hay Prices in the U.S. Tue, 14 Sep 2021 10:49:50 CDT
NCBA's Ethan Lane Believes mCOOL is Old News Mon, 13 Sep 2021 11:15:37 CDT
NCBA's Ethan Lane Heard Little New in White House Briefing on Competition Fri, 10 Sep 2021 11:45:17 CDT
Dan Halstrom Predicts 2021 Will Be a Record Year for U.S. Beef Exports Thu, 09 Sep 2021 11:15:04 CDT
Dietician Shalene McNeill Says Consumers Enthusiastic About Including Beef in Their Diet Wed, 08 Sep 2021 09:25:33 CDT