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Beef Buzz News


Beef Checkoff Becoming Social Butterfly With New Digital Promotion Campaign

Mon, 01 Aug 2016 18:52:54 CDT

Beef Checkoff Becoming Social Butterfly With New Digital Promotion Campaign It has been nearly a year since the Beef Checkoff launched its digital promotion campaign and Cattlemen’s Beef Board (CBB) Chair Anne Anderson says they are starting to see some great results from their efforts.


“That was a tough decision to make to give up all the others and channel everything into the digital industry,” Anderson said.


Anderson explained that research has helped the board learn that consumers who engage with the beef industry want a centralized location for gathering information. The Beef Checkoff will be able to accomplish this with a digital platform allowing access to all segments of the industry through one portal. She says the process is already underway to bring such a portal into full operation.


Another concept Anderson reported on learning was that today’s consumer wants convenience and versatility in their food preparation, which she boiled down to one phrase: “Heat and eat.” In addition to this, consumers are also very conscious about their nutrition decisions.


As part of the digital campaign, the Checkoff routinely sends out bits of information using social media, based on new nutritional research that the Checkoff recently conducted.


“That’s been the number one message, is nutrition,” Anderson said. “Having that information, coupled with recipes… has been unbelievably successful.”


Anderson says since the campaign was launched a loyal following of social sharers has grown over time using digital media to connect with other consumers, posting pictures and blurbs of their dining or cooking experiences in fun and informative ways.


Find out more of what the Cattlemen’s Beef Board has been up to by visiting MyBeefCheckoff.com


Listen to Anne Anderson discuss Beef’s new digital presence on today's Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   

Listen to CBB Chair Anne Anderson discuss beef's new digital platform
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