Beef Buzz News
Oklahoma Beef Council Getting the Most Bang for Your Buck Through USMEF Promotions
Tue, 01 Nov 2016 12:21:07 CDT
The Oklahoma Beef Council is one of several state beef councils that allocates extra resources to the US Meat Export Federation. OBC Executive Director Heather Buckmaster tells Radio Oklahoma Network Farm Director Ron Hays, 'it really pays off.'
"When you look at Oklahoma, we have 3.875 million consumers in the state of Oklahoma and 96 percent of the world's population lives outside of the US," Buckmaster said. "We represent 1.2 percent of the US population so we want to make sure we're making the most difference, so we made the choice to invest with USMEF."
According to Buckmaster, each dollar contributed is matched three to four times, effectively extending that original dollar amount, enabling participants to support a variety of promotional events. Buckmaster gave the results from two of these promotions that took place in Japan. At one event, 1.5 million pounds of additional US beef was moved through the system she says. At another, 90,000 pounds, an increase of 49 percent for US beef sales at the time. Buckmaster reports that the success of the promotions has prompted the host retailers to replace current beef programs with US beef inventory.
"It's all going to be US beef," Buckmaster said, "which should increase the volume of US beef purchases into next year by 70 percent.
"Being able to see that kind of success, knowing our dollars are getting matched and being able to provide results back to Oklahoma producers - we believe is very important."
Buckmaster talks with Radio Oklahoma Ag Network Farm Director Ron Hays about the beef industry's success with promotional campaigns through the USMEF, on today's Beef Buzz. Click below for the audio on the LISTEN BAR.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Ron Hays speak with OBC's Heather Buckmaster about putting Checkoff dollars to good use
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