Beef Buzz News
Industry Has High Expectations for Integrity Beef Project to Improve and Strengthen Relationships
Thu, 09 Mar 2017 12:08:26 CST
Several years ago the Samuel Roberts Noble Foundation created the Integrity Beef Alliance among the different players of the beef supply chain. Today, that group has grown into its own nonprofit organization and has launched recently a two-year pilot project that will follow beef cattle from the cow/calf operation, through the feeder and packing phases and eventually the end consumer with Tyson and McDonald’s. The hope is that the program, being called the Integrity Beef Sustainable Beef Project, will help the supply chain connect the dots of where increased efficiencies can be made. One of the leaders of this pilot, John Butler of the Beef Marketing Group, spoke to Radio Oklahoma Ag Network Farm Director Ron Hays about his hopes, going into this project.
“First of all, we’re really excited that we have the chance to connect, to participate with the Integrity Beef Program,” Butler said, enthusiastic about the insights he’ll learn from the standpoint of a packer working in tandem with representatives of the other segments of the supply chain. “Those cattle will come to us with some history, with some information that should allow us to do a better job in our piece of the supply chain managing those cattle through the feeding phase and making a more efficient product for the packer.”
Butler says this project will not only streamline the beef chain, but should also build trust between the segments of the supply chain as well and help them learn to better communicate. He says this should strengthen relationships within an industry that has been known to hold mistrust.
“Traditionally, yeah, there has been,” Butler agreed “because they don’t see things with a common vision and I think what we’re seeing now is that changing to where we’re looking at this as partners and truly like a supply chain. That kind of opportunity is driving some of these barriers to be broken down and allowing us to get more transparent and more trusting from segment to segment.”
Listen to Hays’ interview with Butler speaking on the opportunities associated with the Integrity Beef sustainability project, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Hays' speak with Butler about the opportunities associated with the Integrity Beef Project
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
Rancher Irv Petsch is Doing His Part to Keep US Beef on Both the Minds and Tables of the Japanese Thu, 22 Jun 2017 12:12:27 CDT
OKC West Livestock Auction is Sporting a New Sale Day Schedule this Spring and so Far - Folks Love It Wed, 21 Jun 2017 14:48:54 CDT
Has It Peak? Glynn Tonsor Explains What's Been Driving Up Boxed Beef's Choice/Select Spread Tue, 20 Jun 2017 15:37:42 CDT
Improving Your Stockmanship Skills Begins with Breaking Any Old Habits and Keeping an Open Mind Mon, 19 Jun 2017 11:27:11 CDT
China a Big Win for US Beef Industry - But Derrell Peel Says It'll Take Time Before We See a Payoff Fri, 16 Jun 2017 12:11:17 CDT
The Cost of Entering China's Market will be High, But NCBA's Kent Bacus Says It will Be Worth It Thu, 15 Jun 2017 12:26:06 CDT
China's Doors Finally Re-Opened to US Beef and This Time We're Making Sure They Stay That Way Wed, 14 Jun 2017 11:06:48 CDT
The Deal is Done! USMEF Exec Says US Now Has Better Access to China Than Any Other Exporter Tue, 13 Jun 2017 12:37:59 CDT
Trich Cases Reportedly on the Rise in Southern Plains Cattle Herds, Keep Vigilant or Incur the Costs Mon, 12 Jun 2017 11:59:30 CDT
Alltech Researcher Maurice Boland Explains How to Push the Limits of Your Beef Cattle's Efficiency Fri, 09 Jun 2017 11:32:35 CDT
Market Economist Derrell Peel Brings Attention to New Movement Being Observed in Feedlot Country Thu, 08 Jun 2017 10:58:20 CDT
Brazil Scandal Keeps JBS in Hot Water With Temperatures Rising But How Will It Affect Them Here? Wed, 07 Jun 2017 12:08:06 CDT
Market Economist Jim Robb Shines Light on Unusual Changes Developing in Beef Markets Recently Tue, 06 Jun 2017 12:22:35 CDT
The US Beef Industry's New Norm - Staying Ahead of the Curve in Value-Added Management Mon, 05 Jun 2017 10:58:33 CDT
With Trump in the White House, Could a Full Repeal of the "Death Tax" Finally Happen? Fri, 02 Jun 2017 11:21:55 CDT
Vet Specialist AJ Tarpoff Offers Advice on How to Begin Making Decisions Regarding Fly Control Thu, 01 Jun 2017 10:39:53 CDT
United States One Step Ahead of China When It Comes to Addressing Traceability Concerns Wed, 31 May 2017 10:50:01 CDT
US Cattle Producers Stand to Profit Substantially From Access to China's Beef Market Soon to Open Tue, 30 May 2017 11:55:53 CDT
Beef Cattle Specialist Ted McCollum Explains Optimizing the Size of Your Cows to Maximize Profits Fri, 26 May 2017 09:54:14 CDT
United States Becomes World's Top Beef Supplier as International Buying Interest Continues to Rise Thu, 25 May 2017 10:51:22 CDT
Regarding China's Beef Market, the Opportunity Looks Promising but Expect Some Growing Pains Wed, 24 May 2017 11:36:27 CDT
US Beef Flying Off Shelves in Korea - Beef Board Chairman Brett Morris Shares Firsthand Experience Tue, 23 May 2017 10:20:08 CDT
OK Producer and Beef Board Chair Brett Morris Shares His Experience Touring Japan's Beef Industry Mon, 22 May 2017 12:06:56 CDT
Beef Industry Concerned There's Little to Gain in the Beef Business Through NAFTA Renegotiations Fri, 19 May 2017 14:36:11 CDT
Sonny Perdue Testifies Before House Ag Committee That Having a Vaccine Bank is a Wise Decision Thu, 18 May 2017 11:39:36 CDT
Oklahoma Cattlemen's Foundation Committee Meets to Begin Distribution Process of Fire Relief Funds Wed, 17 May 2017 11:40:28 CDT
Access to Asia's Largest Market Worth All the Tea in China to US Cattlemen - $2.6 Billion to be Exact Tue, 16 May 2017 16:11:07 CDT
Negotiations with China Reaching the Final Stages as Deadline to Grant Market Access Draws Near Mon, 15 May 2017 13:08:39 CDT
China Announces It Will Accept US Beef by This Summer, NCBA Says Let's Get the Deal Done Right Fri, 12 May 2017 12:47:06 CDT
Cattlemen Afraid of Losing Major Markets Spooked by Trump Administration's Itch to Abandon NAFTA Thu, 11 May 2017 12:18:16 CDT
Unprecedented Four-Week Run in Fed Cattle Prices Linked to Solid Export Demand, Strong Markets Wed, 10 May 2017 12:41:04 CDT
What's Causing Beef Markets to Spike? Livestock Marketing Information Center's Jim Robb Explains Tue, 09 May 2017 11:30:58 CDT
Market Watcher Derrell Peel Sees No Reason Why US Herd Expansion Should Stop Anytime Soon Mon, 08 May 2017 12:11:37 CDT
Producers Pleasantly Surprised by Unexpected Increases in Cattle Prices, But How Long Will It Last? Fri, 05 May 2017 12:53:57 CDT
NCBA Shaking its Head after RCALF Launches Attack on Beef Checkoff with Supporters in Congress Thu, 04 May 2017 11:15:22 CDT
