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Beef Buzz News

King Ranch Institute's Clay Mathis Talks Technology on the Ranch and How to Make Money Using It

Wed, 19 Apr 2017 11:03:45 CDT

King Ranch Institute's Clay Mathis Talks Technology on the Ranch and How to Make Money Using It It’s not your grandfather’s business anymore. The beef industry has evolved dramatically from what it was, even just 20 years ago, and it’s likely to continue evolving. Dr. Clay Mathis of the King Ranch Institute for Ranch Management says with all the technology available today, producers are able to breed the highest performing cattle ever to make the best possible product for consumers. He told Radio Oklahoma Ag Network Farm Director Ron Hays, that these new technological capabilities, are a real game changer for the industry.

“A manager’s challenge is, ‘How do I look at all the technologies available that are in front of me; figure out what I can utilize; and have a positive return on investment?’ and implement that,” he said. “That means we’re going to have to spend a lot of time really digging into these technologies when we use them.”

In addition to incorporating the right technologies into your operation, he says it is vitally important to manage all your costs and expenditures as tightly as possible, too. Keep in mind, though, no two ranches are the same and neither are the goals of each individual rancher.

“When you put all those pieces together, that’s where we get the highest efficiency and the most profit,” Mathis concluded. “But there is no silver bullet. There is a different solution for every single ranch, and we can’t forget that.”

Listen to Dr. Mathis talk about understanding the technology available today and how to use it to maximize your profits on the ranch with Farm Director Ron Hays, on today’s Beef Buzz.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Listen to Dr. Mathis talk about understanding new technology and how to maximize your profits using it
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