Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   
   
   
   

Beef Buzz News


What Consumers Want? Understanding the Controversial Social Issues Changing the Beef Industry

Mon, 01 May 2017 12:05:22 CDT

What Consumers Want? Understanding the Controversial Social Issues Changing the Beef Industry Extension Livestock Market Economist Dr. Glynn Tonsor has been involved in extensive research examining the needs and wants of the consumer when it comes to the meat they buy. He told Radio Oklahoma Ag Network Farm Director Ron Hays, there are a few items that top the list of consumer concerns when shopping for beef.


“Safety and freshness are the two biggest attributes,” he said. “It’s been cross-validated many, many times that if you can only pick two things - safety and freshness in beef is what is most important.”


However, those aspects are not what are considered to be part of the social debate going on currently among the consumer base and its influencers. Safety to a degree, yes says Tonsor, but more so about controversial matters such as the hormone and antibiotic free trend, animal well-being, environmental impacts of production, origin labelling, etc. While taste is something that can be personally experienced by the consumer, information pertaining to these matters are not easily verified. Thus, presents the challenge at hand - how do producers provide this information that consumers want, but are not willing to pay more for?


“The only way a consumer can be informed on that, is for there to be a system that tracks, labels, sorts and provides that information to them,” Tonsor asserted. “So, I don’t think it’s by accident there are growing calls for verification and documentation of those practices, because that’s the only way the public gets information on those practices.”


Listen to Tonsor and Hays discuss the way consumer demand is influencing the way beef is being produced as the industry works to address social issues surrounding food, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   




   

Listen to Tonsor and Hays discuss consumer demand and how it is influencing beef production today
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • New Acquisitions Allow National Livestock to Better Serve Customers, Offers More Marketing Options  Thu, 14 Dec 2017 11:19:07 CST
  • Mexico's Changing Market Giving US Cattle Feeders a Run for Their Money as Competition Grows  Wed, 13 Dec 2017 11:41:48 CST
  • Angus Genetics Inc. President Dan Moser Says Advanced Genetic Tools Add Tremendous Value  Tue, 12 Dec 2017 11:10:02 CST
  • NCBA Offers Producers a Premier Educational Opportunity at the 25th Edition of Cattlemen's College  Mon, 11 Dec 2017 11:10:26 CST
  • Cattle Market Economist Derrell Peel Looks into His Crystal Ball for What Lies Ahead in 2018 Markets  Fri, 08 Dec 2017 10:08:01 CST
  • Market Watcher Derrell Peel Looks Back on the Remarkable Success of the Beef Business in 2017  Thu, 07 Dec 2017 10:56:07 CST
  • What Won't Animal Rights Activists Resort to? AAA's Kay Smith Shines Light on Their Criminal Activity  Wed, 06 Dec 2017 10:25:00 CST
  • Ag Advocate Kay Johnson Smith Calls on Industry to Stand Up Against Pressure from Animal Activists  Tue, 05 Dec 2017 10:18:47 CST
  • Animal Ag Alliance's Kay Johnson Smith Exposes the True Goal of Animal Activists and Their Tactics  Mon, 04 Dec 2017 10:17:40 CST
  • Vet Mike Apley Says Antibiotic Use in Animal Agriculture is a Matter of Judicious Use vs. Stewardship  Fri, 01 Dec 2017 10:10:26 CST
  • MU's David Patterson's Holistic Evaluation Strategy Helps Enhance Replacement Heifer Performance  Thu, 30 Nov 2017 11:54:45 CST
  • Producers Now Able to Diagnose BRD in Under 8 Seconds Thanks to Merck's New Whisper System  Wed, 29 Nov 2017 11:01:58 CST
  • Slow and Steady Wins the Race - Early Investment in Emerging Markets Promise Valuable Returns  Tue, 28 Nov 2017 11:35:11 CST
  • USMEF Prepares for a Leaner Year as the Threat of Increased Competition Grows from Down Under  Mon, 27 Nov 2017 11:37:53 CST
  • Markets in 2017 a Pleasant Surprise But Bigger Calf Crops Could Hinder Producers' Future Profitability  Fri, 24 Nov 2017 11:25:58 CST
  • Temporary Waiver on Looming ELD Mandate Buying NCBA Time to Negotiate Long-Term Exemption  Wed, 22 Nov 2017 11:55:52 CST
  • OSU's Deb VanOverbeke Says Industry Showing Notable Improvement in Latest Beef Quality Audit  Tue, 21 Nov 2017 10:15:52 CST
  • The Beef Industry is Evolving and Certified Angus Beef is Setting the Curve in Value-Based Marketing  Mon, 20 Nov 2017 11:23:36 CST
  • NCBA's Tax Maven Danielle Beck Talks Turkey on Pre-Thanksgiving Tax Package and Its Impact  Fri, 17 Nov 2017 11:46:41 CST
  • Mark McCully of Certified Angus Beef, Connecting the Dots Between Producers and Profitability  Thu, 16 Nov 2017 10:19:37 CST
  • WTO Rules in Favor of US Claims Against Indonesia Giving US a Chance to Grow Its Market Share  Wed, 15 Nov 2017 11:46:57 CST
  • NCBA's Collin Woodall Praises Trump Admin. for Its Actions to Alleviate the Regulatory Burden on Ag  Tue, 14 Nov 2017 11:09:07 CST
  • While Trump's Trade Rhetoric May Just be a Negotiation Tactic, We Can't Afford to Take a Chance  Mon, 13 Nov 2017 12:07:30 CST
  • Don Close Says 2017 Has Been a Remarkable Year for Cattle Producer Profits  Sat, 11 Nov 2017 21:30:02 CST
  • Angus Breed Aiming for Genetically Based Feeder Calf Program to Enhance Value of Angus Calves  Wed, 08 Nov 2017 20:45:53 CST
  • Value Added Programs Play Important Role in the Success of Beef Markets, Made Evident this Year  Tue, 07 Nov 2017 11:59:07 CST
  • CattleFax CEO Randy Blach Says 2017's Robust Export Market the Industry's Biggest Bright Spot  Mon, 06 Nov 2017 12:08:14 CST
  • Animal Activist Groups Encouraging Followers to Harass Local Businesses to Force Their Compliance  Fri, 03 Nov 2017 09:49:53 CDT
  • CME's Collaboration with Cattle Industry Yields Some Welcomed Improvements to the Futures Market  Thu, 02 Nov 2017 11:35:34 CDT
  • Will Beef Take a Back Seat to Turkey and Ham this Holiday Season? Maybe Not, Says Glynn Tonsor  Wed, 01 Nov 2017 11:43:25 CDT
  • Glynn Tonsor Reads Between the Lines of Current Beef Market Data that Shows Underlying Demand  Tue, 31 Oct 2017 12:05:58 CDT
  • Trump's Trade Rhetoric Keeping Industry on Edge, Fearing Loss of Its Strong Export Market Position  Mon, 30 Oct 2017 11:11:20 CDT
  • Secretary Sonny Perdue Optimistic that Advancements in International Trade will Soon Pick Up Pace  Fri, 27 Oct 2017 12:17:07 CDT
  • LMIC's Jim Robb Keeping an Eye on Beef Byproduct Exports, Showing Signs of Softer Performance  Thu, 26 Oct 2017 11:01:17 CDT
  • Supplementing Herd's Fall Grazing with Sweetlix Mineral Blocks Can Add Up to 10% More Daily Gain  Wed, 25 Oct 2017 11:56:05 CDT

  •  

       
    © 2008-2017 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® Inc.