Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Beef Buzz News

Industry Spot On in Producing Safe, Superior-Tasting Beef, Needs Improvement Communicating That

Wed, 19 Jul 2017 11:18:12 CDT

Industry Spot On in Producing Safe, Superior-Tasting Beef, Needs Improvement Communicating That The US beef industry looks a lot different than it did in the early 90s when the first National Beef Quality Audit was conducted. Dr. Keith Belk of Colorado State University was a graduate assistant then, helping with that first NBQA. Since then, he has been a part of each of the five subsequent audits that have been conducted. Radio Oklahoma Ag Network Farm Director Ron Hays spoke with him recently during the presentation of the 2016 NBQA’s findings at the National Cattlemen’s Beef Association Summer Business Conference in Denver. Belk says this most recent audit offers the industry a good feel for the job its doing to meet the needs and wants of today’s consumers.

“Based on the data from 2016, the industry has done an excellent job at addressing many of the things that have popped up over time, and we have some good news in this audit,” Belk said encouragingly. “One of the things that showed up is, we’re doing a better job producing higher quality meat.”

When you consider the things important to today’s consumers, and what influences their purchasing decisions, Belk says, eating satisfaction has become very prevalent. With more cattle grading higher than ever before, the industry is able to continue feeding consumers looking for a superior eating experience that alternative proteins at the supermarket can’t match. However, another issue trumps even the taste factor - food safety. Unfortunately, though, as revealed by the audit, consumers are unaware of all the great, self-imposed safety quality standards the industry has implemented and passionately practices.

“We’re not marketing the good things that producers do downstream, so that customers understand what they’re doing,” he said. “As a consequence, one of the things that came out of the interviews is that we need to do a better job or re-engaging the public in what we do; telling them the good story about what we do.”

Listen to Dr. Belk and Hays discuss some of the key deliverables that came out of this year’s National Beef Quality Audit, on today’s Beef Buzz.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Listen to Belk and Hays discuss some key deliverables that came out of this year's Beef Quality Audit
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Beef News

  • Cattle Market Under Pressure as Spring Season Kicks-Off with Growing Supply Situation and Drought  Fri, 23 Mar 2018 10:39:04 CDT
  • LMIC's Jim Robb Says USDA's Next Cattle on Feed Report Has Potential to Surprise the Marketplace  Thu, 22 Mar 2018 11:06:27 CDT
  • Domestic Retail Sales Up, Export Markets Look Promising - Good News on All Fronts for Beef Sector  Wed, 21 Mar 2018 10:17:30 CDT
  • NCBA Asks for Major Funding to Expand Vaccine Bank, Small Price to Pay Given Potential Damage  Tue, 20 Mar 2018 10:33:35 CDT
  • Industry Pulls Together to Define Antimicrobial Stewardship, Ensure Essential Drugs Remain Available  Mon, 19 Mar 2018 11:12:55 CDT
  • BQA Educator of the Year Ron Gill Says Program Keeps Industry Producers Ahead of the Curve  Fri, 16 Mar 2018 09:58:15 CDT
  • Drought puts Ranchers in Tricky Situation Managing Feed this Spring - Derrell Peel Offers His Advice  Thu, 15 Mar 2018 10:46:53 CDT
  • Livestock Haulers Spared Another 90 Days from ELD Mandate, NCBA Looking for a Permanent Fix  Wed, 14 Mar 2018 11:13:04 CDT
  • Champion Angus Shown by Rayli Cunningham, Laverne FFA Named OYE's Supreme Purebred Heifer  Tue, 13 Mar 2018 10:15:29 CDT
  • South Dakota Sen. Mike Rounds in Ranchers' Corner Working Hard to Secure CERCLA Exemption  Mon, 12 Mar 2018 11:42:09 CDT
  • Buying the Right Bull, Using It in the Most Effective Way Can Make Big Difference to a Bottom Line  Fri, 09 Mar 2018 11:24:13 CST
  • A Word with the Cattlemen's Beef Board's New CEO, Scott Stuart, as He Settles into His New Role  Thu, 08 Mar 2018 10:29:17 CST
  • Times are Changing - Producers Must Change with It to Fit into New Hybrid Retail Model Taking Hold  Wed, 07 Mar 2018 11:33:52 CST
  • Phil Seng Gets Real About TPP - Ship Has Sailed, But With Hard Work US Beef Can Still Compete  Tue, 06 Mar 2018 11:32:04 CST
  • Retired USMEF Chief Phil Seng Sees Another Good Year Ahead, But Says We’ll Have to Fight for It  Mon, 05 Mar 2018 11:04:58 CST
  • Treat Your Soil Microbes Well and Your Grasslands Will Deliver Forage to Make Your Ranch Operation Profitable  Sun, 04 Mar 2018 15:05:39 CST
  • Dr, Richard Teague Says "Don't Overgraze and Don't Overstock" and You Can Be a Success in Rangeland Management  Thu, 01 Mar 2018 16:06:33 CST
  • Dr. Mike Apley Weighs In on the Future of Antibiotics for Beef Cattle Production in the US  Thu, 01 Mar 2018 03:46:51 CST
  • Fourteen Months Into the Veterinary Feed Directive- Cattle Producers Are Working Well With Their Vets   Tue, 27 Feb 2018 20:43:30 CST
  • Drought in the Southern Plains Contributed to Larger Than Expected Placements in Latest Cattle on Feed Report  Mon, 26 Feb 2018 10:18:54 CST
  • NCBA's Sara Place Tells Producers to Beat the Drum, Celebrate US Beef's Success in Sustainability  Fri, 23 Feb 2018 11:08:56 CST
  • Cull Market Weaker than Anticipated, Yet Small Uptick Gives Producers Short Window to Sell Higher  Thu, 22 Feb 2018 13:30:24 CST
  • LMIC's Jim Robb Says Next On Feed Report will Tell a Tale of Dry Conditions Across Southern Plains  Wed, 21 Feb 2018 11:12:05 CST
  • Beef Industry Explores New Technology to Better Reach Consumers of Today's YouTube Generation  Tue, 20 Feb 2018 11:31:26 CST
  • Beef It's What's for Dinner Brand Demonstrates Impressive Staying Power with New Market Relaunch  Mon, 19 Feb 2018 12:10:00 CST
  • A Minor Tweak to Beef Checkoff Logo Has a Major Impact on Both Consumer and Producer Appeal  Fri, 16 Feb 2018 10:15:11 CST
  • Science is on Our Side - NCBA Making Sure That's Well-Known Ahead of the Next Dietary Guidelines  Thu, 15 Feb 2018 10:21:15 CST
  • Beef Becoming the Super Food We Always Knew It Was and NCBA's Shalene McNeill is Behind It All  Wed, 14 Feb 2018 10:16:18 CST
  • Merck Animal Health Introduces First and Only FDA Approved Drug for Controlling Pain in Cattle  Tue, 13 Feb 2018 10:03:21 CST
  • Beef Quality Assurance Program a Proactive Way for Industry Producers to Stay Ahead of Curve  Mon, 12 Feb 2018 11:10:47 CST
  • McDonald's Insider Rickette Collins Offers a Retailer's Perspective on the Value of the USRB's Work  Fri, 09 Feb 2018 12:20:43 CST
  • Australia's Recovering Beef Industry Poses a Threat as US Continues to Grow Its Asian Market Share  Thu, 08 Feb 2018 11:57:03 CST
  • USMEF CEO Dan Halstrom Says US Beef Exports on Track for Record Year in 2017, Maybe '18 Too  Wed, 07 Feb 2018 10:59:23 CST
  • Even with Growing Competition, CattleFax CEO Randy Blach Says Consumers Willing to Pay for Beef  Tue, 06 Feb 2018 10:16:43 CST
  • 2017 a Great Year for Producers - Here's CattleFax CEO Randy Blach's Advice for Keeping It Going  Mon, 05 Feb 2018 11:32:05 CST


    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   Jan 18  |   Feb 18  |   Mar 18  |   Apr 18  |   May 18  |   Jun 18  |   Jul 18  |   Aug 18  |   Sep 18  |   Oct 18  |   Nov 18  |   Dec 18

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.