Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674
   

Beef Buzz News


Beef Checkoff CEO Polly Ruhland Says Industry's Digital Strategy Showing a Return on Investment

Tue, 29 Aug 2017 10:23:42 CDT

Beef Checkoff CEO Polly Ruhland Says Industry's Digital Strategy Showing a Return on Investment The Cattlemen’s Beef Promotion Board wants more than ever to meet and connect with consumers where they are at - in this case, that happens to be on the world wide web. Radio Oklahoma Ag Network Farm Director Ron Hays, met up with Polly Ruhland, CEO of the Cattlemen’s Beef Board during the NCBA Summer Conference, to discuss some of the success stories of this year in beef promotion as well as her vision for future endeavors in advancing the product’s image as well.


“We are heavy into the digital environment as far as the consumer goes and we’re really excited. But, we’re becoming more sophisticated, dealing with the consumer in that environment,” Ruhland said, noting the significance of social media’s role in the Checkoff’s digital strategy. “Facebook is becoming so much more sophisticated and we’re able to use it in so many more ways than we used to.”


Ruhland reports that the Checkoff has been extremely successful utilizing the Facebook platform along with related applications that allow for increased exposure and engagement with consumers online. The effort here has been so successful, in fact, that the Beef Checkoff Facebook page, has recently reached 1 million ‘Likes.’ She says this is a reflection of a shift being seen in our culture regarding its view of beef. She insists beef is popping up everywhere throughout our culture - in the media, in the health community and elsewhere - all with positive narratives.


Beef is becoming popular again,” she remarked. “That kind of thing doesn’t happen overnight, and it doesn’t happen without a lot of work.”


Ruhland announced only recently, that she will leave the CBB as its chief executive officer at the end of October and will begin a new chapter of her career as the CEO of the United Soybean Board, November 1.


Learn more about the Checkoff’s digital strategy and the success that has been measured already, by listening to the conversation between Ruhland and Hays, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   




   

Listen to CBB's Polly Ruhland and Farm Director Ron Hays discuss the Checkoff's digital properties
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Activists Boldly Upfront About Their True Goals for Animal Agriculture, "We're Not Here to Negotiate"  Fri, 22 Sep 2017 10:18:37 CDT
  • USMEF Gears Up for Next Week's Launch of Its Roadshow Promoting US Beef in China's Big Cities  Thu, 21 Sep 2017 11:51:08 CDT
  • Despite Some Decline in Prices, Stocker Markets are Holding Up Well as Seasonal Pressures Mount  Wed, 20 Sep 2017 10:17:00 CDT
  • Betting the Spread - OSU's Derrell Peel Interprets the Dynamics of the Wholesale Boxed Beef Market  Tue, 19 Sep 2017 10:54:10 CDT
  • The Science of Sustainability - World Wildlife Fund's Jason Clay Speaks on Responsible Production  Mon, 18 Sep 2017 11:15:07 CDT
  • Growing China's Market a Work in Progress That'll Take Time But the Reward Will Be Worth the Wait  Fri, 15 Sep 2017 11:31:06 CDT
  • Texans Share Their Success Story as Oklahomans Consider Establishing Their Own State Checkoff  Thu, 14 Sep 2017 12:20:26 CDT
  • Beef Industry Gears Up to Battle It Out in DC Over Tax Reform - With the Death Tax in the Crosshairs  Wed, 13 Sep 2017 12:09:31 CDT
  • Strength in US Beef Exports Carrying the Entire Cattle Industry with Growth Seen in Volume and Value  Tue, 12 Sep 2017 10:03:31 CDT
  • Preconditioning Calves Needn't Be Hard - Even Simple Programs Can Offer Big Returns to Ranchers  Mon, 11 Sep 2017 11:54:36 CDT
  • US Beef Exports to South Korea Show Impressive Strength Thanks to Beef Council Marketing Efforts  Fri, 08 Sep 2017 11:16:30 CDT
  • Pay $750 Million Now, or Billions Later - NCBA's Kathy Simmons Weighs Cost v. Benefit of FMD Bank  Thu, 07 Sep 2017 10:21:34 CDT
  • Threats Posed by FMD Outbreak Potentially Catastrophic, NCBA Insists a Vaccine Bank is Imperative  Wed, 06 Sep 2017 11:34:10 CDT
  • Animal Disease Traceability System Showing Improvement, But is Now the Right Time for Phase Two  Tue, 05 Sep 2017 10:25:51 CDT
  • Growing China's Market a Work in Progress That'll Take Time But the Reward Will Be Worth the Wait  Fri, 01 Sep 2017 10:42:14 CDT
  • Checkoff Dollars Fund Research Programs That Drive Innovation in the Industry and the Marketplace  Thu, 31 Aug 2017 10:31:44 CDT
  • Beef Industry Gets Personal - Checkoff Adapts Promotional Efforts to Fit Modern Consumer Interests  Wed, 30 Aug 2017 10:22:00 CDT
  • Beef Checkoff CEO Polly Ruhland Says Industry's Digital Strategy Showing a Return on Investment  Tue, 29 Aug 2017 10:24:09 CDT
  • Feeder Pipeline Starts to Reflect Three Years of Expansion- Derrell Peel Talks Latest On Feed Report  Mon, 28 Aug 2017 11:15:10 CDT
  • Vet Mike Apley Says Antibiotic Use in Animal Agriculture is a Matter of Judicious Use vs. Stewardship  Fri, 25 Aug 2017 11:17:11 CDT
  • Activists Resort to Scare Tactics to Further Their Vegan Agenda, Exaggerating Environmental Impact  Thu, 24 Aug 2017 11:25:24 CDT
  • Activists Boldly Upfront About Their True Goals for Animal Agriculture, "We're Not Here to Negotiate"  Wed, 23 Aug 2017 14:55:00 CDT
  • Activists Boldly Upfront About Their True Goals for Animal Agriculture, "We're Not Here to Negotiate"  Wed, 23 Aug 2017 10:41:38 CDT
  • Animal Activist Groups Encouraging Followers to Harass Local Businesses to Force Their Compliance  Tue, 22 Aug 2017 11:20:39 CDT
  • Recent Tactics Being Adopted by Animal Rights Activist Groups Becoming Alarming to Agri Industry  Mon, 21 Aug 2017 11:28:25 CDT
  • OK Cattlemen's Assoc. Gears Up for Annual Range Round Up Benefiting Children's Miracle Network  Fri, 18 Aug 2017 12:52:02 CDT
  • Internet Tools a Great Resource to Help Producers Develop Marketing Strategies and Manage Risk  Thu, 17 Aug 2017 11:48:48 CDT
  • NAFTA Renegotiations Get Underway Today - NCBA's Kent Bacus Hopeful for a Positive Outcome  Wed, 16 Aug 2017 11:08:21 CDT
  • Effects of Geopolitical Concerns and Outside Influences Becoming Apparent in Global Beef Trade  Tue, 15 Aug 2017 11:39:21 CDT
  • Last Chance to Comment on WOTUS Repeal - NCBA Urges Producers Submit Comments By Aug. 28  Mon, 14 Aug 2017 11:34:35 CDT
  • To Succeed in China- US Beef Industry Must be Patient  Fri, 11 Aug 2017 20:48:08 CDT
  • Need for Japanese Trade Deal Underscored by Tariff Rate Hike, TPP'ers Now Have the Upper Hand  Thu, 10 Aug 2017 13:13:44 CDT
  • LMIC's Jim Robb Says Optimism Returning to the Marketplace As Prices Rise Above Year-Ago Levels  Wed, 09 Aug 2017 11:34:33 CDT
  • Severe Drought Conditions in the North Starting to Cause Nation's Mama Cow Herd to Dry Up into '18  Tue, 08 Aug 2017 11:37:27 CDT
  • Meet California Producer Kevin Kester, NCBA's President-elect Who's Eager to Tackle the Big Issues  Mon, 07 Aug 2017 16:04:42 CDT

  •  

       
    © 2008-2017 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI