Beef Buzz News
Texans Share Their Success Story as Oklahomans Consider Establishing Their Own State Checkoff
Thu, 14 Sep 2017 12:20:05 CDT
The National US Beef Checkoff has been around since the late 1980s, collecting a dollar a head on cattle sold to fund efforts pertaining to promotion, education and research. This fall, Oklahoma cattle producers will vote on whether or not to approve a secondary state beef checkoff program, to collect an additional dollar on cattle sold in the state to enhance those same purposes here in Oklahoma. Texas cattle producers approved their own secondary checkoff back in 2014 and according to Texas Beef Council Executive Vice President Richard Wortham, they have found great success with the new program as he explained recently to Radio Oklahoma Ag Network Farm Director Ron Hays.
Listen to Wortham and Hays discuss the success of the Texas State Beef Checkoff program, below.
“With the additional state dollar, it has given us the opportunity to do things that we could have only dreamed about, four or five years ago,” Wortham said. “We’ve enhanced our advertising, specifically as it relates to television ads in Texas.”
This year, Wortham says the promotional budget is focused on digital TV, radio, print and billboard advertising. Another program being funded with this additional money, is what the Texas Beef Council calls its MD Outreach project. TBC began the project in the Dallas and Houston areas, employing knowledgeable representatives with ties to the medical community to engage physicians and educate them on the health and nutritional benefits of beef. Wortham says this project has steadily changed the minds of physicians who once limited beef in their patients’ diets, to now recommending more. At the end of the day, Wortham insists the program has been highly successful and believes producers see the value in it, based on producers’ right to opt out of the program.
“The good news is, refunds are running well below what we projected when the program started,” he said. “With no historical data to go off of, we budgeted 20 percent. Right now, it’s running less than five percent, which has been very encouraging.”
If approved, Oklahoma’s secondary beef checkoff program will also be refundable. The actual voting will begin on November 1st of this year, at your local county extension office. Any beef producer that would be required to pay the checkoff, regardless of age, is eligible to vote. Producers can also request a ballot in the mail from the Oklahoma Cattlemen’s Association between October 2-20. Learn more about OCA’s proposed State Beef Checkoff program in an earlier interview with OCA Executive Vice President Michael Kelsey, by clicking here. For further information, click over to www.oklahomabeefcheckoff.com.
Listen to Wortham and Hays discuss the success of the Texas State Beef Checkoff program, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Bias Alert: FDA Asserts Unfounded Jurisdiction Over 'Fake Meat' in Kangaroo Court Hearing Fri, 13 Jul 2018 10:31:08 CDT
It's Not Renegotiating Trade Terms That's Scary - It's Duking It Out with So Many Countries at Once Thu, 12 Jul 2018 10:03:50 CDT
Cattle Inventory Projections Suggest Cow/Calf Producers Can Expect a Fairly Positive Year in 2018 Wed, 11 Jul 2018 10:11:40 CDT
As Selection Tools Become More Sophisticated, Ranchers are Growing More Confident in Decisions Tue, 10 Jul 2018 09:43:34 CDT
Generational Transfer Happens Whether We're Prepared for it or Not- So Why Not Plan Ahead Now? Mon, 09 Jul 2018 10:19:59 CDT
NCBA Regrets Scott Pruitt's Decision to Resign as EPA Chief, Defends Work as Regulatory Reformer Fri, 06 Jul 2018 09:57:07 CDT
Canada Hits US Beef Industry Hard with New Tariffs in Retaliation Against Trump's Trade Policies Thu, 05 Jul 2018 11:50:07 CDT
Noble Research Institute Project Yields Cutting-Edge Insight into Better Forage-Based Cattle Systems Tue, 03 Jul 2018 10:09:52 CDT
As Lawmakers Get Closer to Producing a Final 2018 Farm Bill, Lots of Work Left to Do in Conference Mon, 02 Jul 2018 11:18:28 CDT
Ag Industry Triumphs Over Activist Groups with Defeat of Lee-Booker Amendment in the Senate Fri, 29 Jun 2018 10:05:44 CDT
HSUS Plays Political Puppet-Master in Latest Attempt to Hinder and Besmirch NCBA and Ag Industry Thu, 28 Jun 2018 12:49:58 CDT
Jim Robb Sees Profitability Returning to Cow-Calf Sector as Industry Enters into Transitional Period Wed, 27 Jun 2018 10:17:05 CDT
NCBA's Kent Bacus Condemns the Folly of Trade Wars- Says American Consumers will Ultimately Pay Tue, 26 Jun 2018 09:59:22 CDT
A Year Later, NAFTA Talks Still Up in the Air - NCBA's Kent Bacus Shares the Latest Developments Mon, 25 Jun 2018 10:21:51 CDT
A Year Later, NAFTA Talks Still Up in the Air - NCBA's Kent Bacus Shares the Latest Developments Mon, 25 Jun 2018 10:14:43 CDT
OSU's Derrell Peel Returns from Month-Long Expedition in China with New Insight into Its Ag Industry Fri, 22 Jun 2018 10:23:46 CDT
OSU's Derrell Peel Says Cattle Markets in the First Half of 2018 Have Been "So Far, So Good..." Thu, 21 Jun 2018 17:03:45 CDT
Beef Industry Feeling a Little Left Out as Senate Pushes Farm Bill Through Without Showing Its Hand Wed, 20 Jun 2018 10:19:24 CDT
Despite the Noise on Trade Wars and Tariffs, US Beef Exports are Holding Their Own Says Jim Robb Tue, 19 Jun 2018 10:46:25 CDT
Although Less Aggressive Compared to Last, 2018 Shaping Up Another Impressive Marketing Year Mon, 18 Jun 2018 10:29:31 CDT
Beef Exports Continue to Impress with Another Record Setting Month, Despite All the Political Noise Fri, 15 Jun 2018 11:59:33 CDT
NCBA Gives Senate Farm Bill a Thumbs Up Hopeful for Speedy Process of Approval Moving Forward Thu, 14 Jun 2018 11:54:39 CDT
Dr. Glynn Tonsor of Kansas State Says the Rising Tide of Red Ink in Feedlots is Becoming Significant Wed, 13 Jun 2018 10:11:53 CDT
Despite Consumers Growing Concern with Production Practices - Taste, Price, Convenience Still King Tue, 12 Jun 2018 10:08:39 CDT
Putting the Smack-Down on Flies - Gregg Hanzlicek on Industry's Billion Dollar Problem of Fly Control Mon, 11 Jun 2018 10:07:00 CDT
LMIC's Jim Robb Says Current Rate of Cow Slaughter Could Translate into More Optimism for Future Fri, 08 Jun 2018 10:56:03 CDT
Strong Demand Still Driving US Beef Market, Though Mexico's Tariff Retaliations Could Put a Pin in It Thu, 07 Jun 2018 12:07:56 CDT
Strong Demand Still Driving US Beef Market, Though Mexico's Tariff Retaliations Could Put a Pin in It Thu, 07 Jun 2018 12:00:22 CDT
US Roundtable for Sustainable Beef's Metric System Put to the Test - Noble's Chad Ellis Explains Wed, 06 Jun 2018 11:53:58 CDT
As Selection Tools Become More Sophisticated, Ranchers are Growing More Confident in Decisions Tue, 05 Jun 2018 09:30:44 CDT
The Brains Behind Renowned RA Brown Ranch, Donnell Brown, Shares His Three Tips for Success Mon, 04 Jun 2018 09:52:36 CDT
USRSB Chairwoman Says Consumer Worry Gives Industry Chance to Better Connect with Consumers Fri, 01 Jun 2018 09:25:22 CDT
US Roundtable for Sustainable Beef Releases First-Ever National Framework for Beef Sustainability Thu, 31 May 2018 14:17:11 CDT
As Summer Doldrums Loom, Producers Encouraged to Stay the Course for Fourth Quarter Rebound Wed, 30 May 2018 10:24:27 CDT
No Big Surprises in Latest USDA Cattle on Feed Report, LMIC's Jim Robb Offers His Positive Analysis Tue, 29 May 2018 10:00:41 CDT