Beef Buzz News
If They've Got the Money, We've Got the Time - Affluent Consumers Willing to Pay for High-End Beef
Tue, 17 Oct 2017 10:47:29 CDT
Today more than ever before, consumers are reaching levels of affluence that allow them to be picky when it comes to choosing the food they eat. According to retired ag industry expert Dr. Lowell Catlett, who spoke recently with Radio Oklahoma Ag Network Farm Director Ron Hays at the Texas Cattle Feeders Association Convention, the fact that consumers are picky in their decisions presents producers with an opportunity to market their cattle into some very profitable niches.
“We’ve got a bunch of consumers with money and the wise thing to do is figure out what they want and are will to spend their money on,” Catlett said. “If they truly want animals that you can identify their mother and father and certify their source - and they’re willing to pay for that - my message is, ‘harvest them!’”
As an industry, Catlett says it is up to the ranchers to take advantage of this opportunity and must produce specifically to the needs of that market, where before, ranchers simply produced for a one-size fits all, mass audience. The interesting thing is, this type of consumer is not limited to just the US or other developed nations. We are seeing these consumers throughout the entire world. And the cattle needed to meet the growing demand for high-quality or specially produced beef, can all be raised right here in the US - efficiently and cost effectively.
“We can prove and have proven that the amount of inputs to get a given output is so much less in an intensive operation. We know and can measure that,” he said. “You just don’t use as much feed and other things to get a pound of protein out of these animals versus being in an open system. And, because you can concentrate it, we have a smaller negative impact on the environment. And, we can prove that animals’ physical health, because they are monitored, is far superior. So, it’s a win-win-win.”
Listen to Catlett explain to Hays why consumers’ pickiness, as a result of affluence, is actually a good thing for producers and how they can turn a profit from it, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Catlett explain to Hays why consumers' pickiness is actually a good thing for producers below
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
CattleFax Has a Wealth of Market Information on Tap for Producers at Upcoming Cattle Convention Wed, 12 Dec 2018 11:23:51 CST
NCBA's Kevin Kester Lights Fire Under USTR to Get US - Japan Trade Deal Negotiations Underway Tue, 11 Dec 2018 11:12:38 CST
OKC-Based Kirkpatrick Foundation Raises Eyebrows with Not-So-Subtle Pro-Vegan Messages Mon, 10 Dec 2018 12:18:30 CST
The Angus Cow- Unsung Hero of Certified Angus Beef Sat, 08 Dec 2018 16:03:01 CST
Today's Beef Cattle Doing Better at Providing a Great Eating Experience Every Time for Consumers Thu, 06 Dec 2018 19:55:13 CST
USMEF Chair-Elect Cevin Jones Says There is a Great Story to Tell Right Now in the Export Business Wed, 05 Dec 2018 09:54:57 CST
Cameron Bruett of JBS Says Traceability Should be an Industry Priority, But Shouldn't Be Rushed Tue, 04 Dec 2018 10:00:17 CST
Cameron Bruett of JBS-USA Addresses the Beef Industry's Problem with Perception vs. Reality Mon, 03 Dec 2018 15:15:11 CST
Angus Association's New Angus Link Program to Highlight Breed's Superior Genetic, Profit Potential Fri, 30 Nov 2018 09:45:09 CST
Former Chair John Pfeiffer Recounts the Certified Angus Beef Success Story - 40 Years in the Making Thu, 29 Nov 2018 11:31:59 CST
Chelsea Good of the Livestock Marketing Association Weighs in on the Cattle Traceability Debate Wed, 28 Nov 2018 10:25:24 CST
Chairwoman Dawn Caldwell Rebukes Critics' Claims About State Beef Council Federation's Work Tue, 27 Nov 2018 10:08:29 CST
Breaking Down the Dollars and Cents with Federation of State Beef Councils Chair Dawn Caldwell Mon, 26 Nov 2018 10:38:52 CST
Favorable Numbers in Bullish Cattle on Feed Report Suggests Continued Currency in Beef Markets Fri, 23 Nov 2018 11:07:02 CST
DOT Ready to Bend Its Hours of Service Rule for Livestock Haulers, Thanks to LMA Negotiations Wed, 21 Nov 2018 10:20:47 CST
NCBA Sets Its Expectations Low for Congress as the Tide of Power Shifts to Democrats' Control Tue, 20 Nov 2018 10:25:25 CST
Back to Work - NCBA's Colin Woodall Offers Fake Meat, WOTUS Brief as Dust Settles on Midterms Mon, 19 Nov 2018 13:18:17 CST
CME's Efforts Starting to Pay Off as Benefits of Work to Improve Cattle Contracts Becomes Apparent Fri, 16 Nov 2018 10:52:03 CST
NCBA's President-Elect Jennifer Houston Jumps into the Animal ID Disease Traceability Discussion Thu, 15 Nov 2018 12:44:25 CST
Year-to-Date Slaughter Numbers Suggest a Rapid Deceleration in the US Beef Cow Herd Expansion Wed, 14 Nov 2018 10:11:39 CST
Promising Pasture Conditions Spark Green Fever in Cattle Country as Producers Buy Up Stockers Tue, 13 Nov 2018 10:46:44 CST
Animal Rights Activists Stoop to Exploiting Religious Beliefs and Manipulating Data to Further Cause Mon, 12 Nov 2018 11:38:04 CST
Activists Succeed in Passing More Restrictions on Production Ag, Bringing Them Closer to Real Goal Fri, 09 Nov 2018 11:37:42 CST
NCBA Lobbyist Colin Woodall Sees Action in the Lame Duck on the 2018 Farm Bill Fri, 09 Nov 2018 05:14:18 CST
Ag Sec. Sonny Perdue Maintains USDA Authority Over 'Fake Meat,' But Says FDA will Have a Role Wed, 07 Nov 2018 22:12:23 CST
Certified Angus Beef Faces Its Next Big Hurdle- Raising the Bar on Consumer Trust to the Next Level Tue, 06 Nov 2018 11:30:16 CST
Certified Angus Beef's John Stika Says Brand's 40 Years of Success is Amazing, Continues to Grow Mon, 05 Nov 2018 14:26:36 CST
Oklahoma Wheat Pastures Look Promising for Grazing this Winter - Just as Soon as They Dry Out Fri, 02 Nov 2018 10:50:22 CDT
Zombie WOTUS Rises from the Dead in Carolina Court Case- NCBA Fighting to Return It to the Grave Thu, 01 Nov 2018 10:01:25 CDT
USDA Undersecretary Greg Ibach Shares Vision for a National Beef Production Traceability System Wed, 31 Oct 2018 09:50:35 CDT
Beef Demand Situation Looks Good by the Data, But Outside Threats Could Hinder Future Success Tue, 30 Oct 2018 10:06:56 CDT
Consumers Sending Market Clear Message: They Want High-Quality Beef and are Willing to Pay for It Mon, 29 Oct 2018 10:40:48 CDT
NCBA Fights Back on FDA's Challenge of USDA's Authority Over Fake Meat - Calls Industry to Action Fri, 26 Oct 2018 09:58:16 CDT
What's Good for the Goose is Not Necessarily Good for the Gander-RCALF's Bill Bullard on Mandates Thu, 25 Oct 2018 10:30:38 CDT
R-CALF CEO Bill Bullard Sets Record Straight on Group's Alleged Ties to Human Society of the US Wed, 24 Oct 2018 10:26:14 CDT
