Beef Buzz News
New Acquisitions Allow National Livestock to Better Serve Customers, Offers More Marketing Options
Thu, 14 Dec 2017 11:18:46 CST
In recent years, National Livestock has been growing its business around Oklahoma and beyond in an effort to better serve their customers. The company's Chief Executive Officer Robert York sat down with Radio Oklahoma Ag Network Farm Director Ron Hays to discuss the many marketing options National Livestock has to offer cattle producers along with its many other financial services as well.
National Livestock has been helping producers market their cattle in Oklahoma City since 1932. In the early 2000s, though, the company expanded its reach across the state, purchasing the Ada Livestock Market. One of their latest purchases that has increased their national exposure, however, was the acquisition of Superior Livestock Auction.
"That was a really great addition to the family," York said about the 2013 transaction. "We've been introduced to the video marketing side of things now and have gotten exposure across the country with various producers. It's added a really great tool to what our customers were already using here as a source to sell their cattle."
More recently in 2015, though, York says the company also purchased OKC West Livestock in El Reno, recognizing the growth potential of that market. He says, too, that as banks have further distanced themselves from ag lending, that has also been a boon to National Livestock's credit and banking arm. York also reports that the business' commission association remains stronger than ever as one of the largest firms in Oklahoma City. While cattle markets surprised most in the industry this year, working with black ink when red was expected - York says National Livestock has been there to help producers through the easy and the hard times. York hopes to continue to provide customers with the best possible service and tools to accomplish their goals.
"I guess my though is - our customers have choices," he said. "And, we want our customers to have choices. That's part of what America is about - choices. But, I'd like to be as included in as many of those choices as we could be."
Listen to York and Hays discuss the many ways in which National Livestock has and continues to serve producers' marketing and lending needs, on today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Hear York and Hays discuss the many ways in which National Livestock can help market your cattle
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