Beef Buzz News
Scott Stuart Leaves Livestock Producers Association to Join Cattlemen's Beef Board as Its New CEO
Fri, 22 Dec 2017 14:46:15 CST
After an extensive search, the Cattlemen’s Beef Promotion & Research Board (CBB) has named Scott Stuart of Colorado as the new chief executive officer, effective February 1, 2018.
Listen to the CBB's new CEO, Scott Stuart, talk about his vision for the future of the Beef Checkoff
Stuart has an extensive background in the livestock industry, including board management and as a contractor to the beef board. He currently serves as the President and CEO of the National Livestock Producers Association (NLPA), which comprises several regional livestock marketing cooperatives marketing over 2.5 million cattle annually. In his first few months at the CBB, Stuart says he wants to spend some time getting acquainted with the organization and its people.
“I want to get to know the leaders very well and know what gets them up in the morning, what their motivation is,” he said. “And, I want to know what they truly expect of me. I want people to know me; know I’m fully invested in what I’m doing - know that I’m approachable. And that’s from the smallest investment in the Checkoff to the largest.”
For Stuart, he says his motivation comes from the inspiring work of the producers that take and make the time, to get involved in the operation and direction of the Beef Checkoff. Those are the people he wants to serve. He says, much like them, he is a producer. He says his best self and best thinking comes when he gets up in the morning to do his chores. He believes such work gets you closer to what life is all about, and the work that sustains his and his colleagues’ livelihoods. As he prepares to take on his new role, Stuart has reflected on what lies ahead for him - the challenges that wait to be tackled to make the CBB better than he found it.
“The next five years is not unlike the last five years,” Stuart said. “When we’re limited on resources, that makes it tougher and tougher. As we go forward, every year gets tougher.”
Stuart says he hopes to explore and discuss any and every new way to use the Checkoff’s resources more efficiently and stretch what it has to do more. He says the key is keeping producers invested, financially and as industry partners. The return on investment that the Checkoff offers producers, he says, speaks for itself. By doing that, he says the Checkoff will maintain and continue to grow and advance its mission to promote beef.
CBB’s former CEO, Polly Ruhland, served as CEO for six years before accepting a similar position at the United Soybean Board in November. CBB’s Chief Financial Officer, Katherine Ayers, has been acting CEO during this transition.
Listen to the CBB’s new CEO, Scott Stuart, talk about his vision for the future of the Beef Checkoff, with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.
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