Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   

Beef Buzz News


Know Thy Customers is Excellent Advice- For Beef Producers- That Means Listening to Jason Dorsey Explain Millennials

Tue, 02 Jan 2018 08:17:45 CST

Know Thy Customers is Excellent Advice- For Beef Producers- That Means Listening to Jason Dorsey Explain Millennials Both the beef and pork checkoffs have turned their promotional attention toward Generation Y- otherwise known as the Millennials. They are being called the most influential generation of customers, citizens, and employees since the Baby Boomers were in their forties and fifties. Jason Dorsey is one of the most knowledgable researchers on the work habits and attitudes of Millennials- and this Austin, Texas based guru on both Generations Y and Z(those under 21) was a speaker this past fall at the Texas Cattle Feeders Association.

At that meeting, Radio Oklahoma Ag Network Farm Director Ron Hays sat down and talked with Jason after this presentation about what makes Millennials and Gen Zs tick- and how the beef industry can best portray the industry and beef as a great protein source to these consumers under the age of 40. You can hear a part of their conversation in this edition of the Beef Buzz- just click on the LISTEN BAR at the bottom of this story.

Dorsey says that Millennials have had the reputation of putting off becoming adults- but most have reached the age where that is no longer an option- they are getting married, buying homes, having kids and becoming big consumers along the way. Click here to read more from Dorsey's website and the work that he and his company have done on Gen Y.

Generation Z appears to be a harder working generation- and one that will likely be more conservative in how they spend their money and less willing to buy name brands at full retail prices.

You can read more about what Dorsey says his company has learned about Gen Z by clicking here.

The Millennials are very important customers for producers of beef- so much so that the Beef Industry has made them the primary focus of their digital marketing efforts- including the revamped Beef, It's What's for Dinner campaign.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   


   


Ron Hays Beef Buzzes with Jason Dorsey on Millennials and Gen Z
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Beef Markets Surprise with Unseasonable Fundamental Strength Supported by Cheaper Corn Stocks  Tue, 18 Sep 2018 10:59:44 CDT
  • Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to Celebrate  Mon, 17 Sep 2018 09:38:54 CDT
  • Witnessing a Revolution - Genomic Research, New Technology Continues to Advance Angus Breed  Fri, 14 Sep 2018 09:42:15 CDT
  • Mystery Lurks as Seasonal Lows in Cull Cow Market Arrive Early- LMIC’s Jim Robb Offers This Advice  Thu, 13 Sep 2018 10:57:55 CDT
  • US Beef Export Numbers Paint a Picture of a Robust Demand Environment in the Global Marketplace  Wed, 12 Sep 2018 10:46:16 CDT
  • NCBA's Colin Woodall Races Against Clock to Tie-up Legislative Priorities as Fall Deadlines Approach  Tue, 11 Sep 2018 10:51:24 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Mon, 10 Sep 2018 11:15:55 CDT
  • Animal Disease Still a Serious Threat to Markets, But Much Progress Has Been Made to Limit Impact  Fri, 07 Sep 2018 11:29:01 CDT
  • Strong Beef Demand Helping Offset Rising Supplies of Cattle in Pipeline  Thu, 06 Sep 2018 08:39:37 CDT
  • After the Website Makeover, Millions Flock to Beef It's Whats for Dinner- Nicely Done!  Wed, 05 Sep 2018 12:40:55 CDT
  • Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot  Tue, 04 Sep 2018 06:33:02 CDT
  • Derrell Peel Advises Producers to Start Considering Fall Marketing Plans as Seasonal Lows Approach  Fri, 31 Aug 2018 11:26:54 CDT
  • Geneticist Megan Rolf Shares Her Progress on Developing the Next Big EPD for Water Efficiency  Thu, 30 Aug 2018 10:39:44 CDT
  • K-State's Megan Rolf Continues Search for Elusive Genetic Trait to Improve Cattle's Water-Efficiency  Wed, 29 Aug 2018 15:15:44 CDT
  • NCBA Environmental Counsel Scott Yager Says WOTUS Fight Likely Headed for the Supreme Court  Tue, 28 Aug 2018 10:20:02 CDT
  • Latest USDA Cattle on Feed Report Confirms Larger Supplies Ahead, OSU's Dr. Derrell Peel Reacts  Mon, 27 Aug 2018 10:23:58 CDT
  • Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to Celebrate  Fri, 24 Aug 2018 11:36:17 CDT
  • Witnessing a Revolution - Genomic Research, New Technology Continues to Advance Angus Breed  Thu, 23 Aug 2018 10:30:48 CDT
  • Speculations Form as Market Awaits Release of On Feed Report, Expectations Hinge on Marketings  Wed, 22 Aug 2018 11:15:24 CDT
  • Changing the Rhythm - The Rise of Disruptive Technologies and Their Influence on the Beef Industry  Tue, 21 Aug 2018 10:39:30 CDT
  • Is Your Herd Health Program Up to Snuff? BI's Craig Jones Offers Tips on Prepping for Fall Calving  Mon, 20 Aug 2018 10:22:35 CDT
  • Though Painful, Beef Producers Continue to Back President's Trade War: "Do What You Gotta Do"  Fri, 17 Aug 2018 10:17:05 CDT
  • Europe Claims It's Willing to Negotiate Trade Terms with US, But are They Really Serious About That  Thu, 16 Aug 2018 10:15:20 CDT
  • Livestock Economist Derrell Peel Says Market Signals All Pointing to Stocker Opportunities This Fall  Wed, 15 Aug 2018 11:14:38 CDT
  • Beef's New Digital Presence Already Showing Significant Return on Investment Less Than a Year In  Tue, 14 Aug 2018 11:22:36 CDT
  • Move Over Siri- NCBA's Alisa Harrison Shares Beef Industry's Plans to Introduce the World to 'Chuck'  Mon, 13 Aug 2018 11:26:01 CDT
  • Bill Bullard Explains the Injunction in Place Against Montana Beef Council Which Could be Expanded to Cover Other State Beef Councils  Fri, 10 Aug 2018 10:28:59 CDT
  • California Rancher Michael Williams Defends US Roundtable for Sustainable Beef- Saying Group is About Education to Improve Production Practices Across the Beef Chain  Thu, 09 Aug 2018 21:05:31 CDT
  • NCBA's Colin Woodall Says Fake Meat a Real Threat, Why USDA Should Oversee All Meat Products  Wed, 08 Aug 2018 11:17:44 CDT
  • Issue of Traceability Gains Traction in Cattle Industry, Producers Mull Possibilty of Voluntary Programs  Tue, 07 Aug 2018 10:23:27 CDT
  • Keep Calm and Carry On - Trump's Trade War Rages On, But World Market Remains Full of Optimism  Mon, 06 Aug 2018 10:26:37 CDT
  • Beef Export Market Continues to Grow Despite the Current Intensity in the Global Trade Environment  Fri, 03 Aug 2018 11:28:18 CDT
  • A New Day Dawning on Trade Talks with the Land of the Rising Sun? NCBAs Kent Bacus Thinks So  Thu, 02 Aug 2018 10:40:27 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Wed, 01 Aug 2018 10:58:04 CDT
  • As Industry Debates the Need of Traceability - the Performance Food Group Proves Program's Value  Tue, 31 Jul 2018 11:35:25 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   Jan 18  |   Feb 18  |   Mar 18  |   Apr 18  |   May 18  |   Jun 18  |   Jul 18  |   Aug 18  |   Sep 18  |   Oct 18  |   Nov 18  |   Dec 18
       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.