Beef Buzz News
To Reach Out to Millennials- Visual is the Language of Information Today
Wed, 03 Jan 2018 09:44:00 CST
Jason Dorsey is one of the leading experts on both Millennials (or Generation Y) and Generation Z. These two generations encompass adults and teens under the age of 40- with Millennials the focus of marketing efforts that have been developed by the Beef Checkoff in recent years. Radio Oklahoma Ag Network Farm Director Ron Hays sat down recently with Dorsey and talked with him about these generations and how they approach buying and other lifestyle decisions. Today's Beef Buzz wraps up that conversation between Hays and Dorsey.
Ron Hays Beef Buzzes with Jason Dorsey on how to craft a message to reach Millennials
Dorsey says that when it comes to both generations- far and away the best way to provide them information is via video. Dorsey tells Hays that "visual is the language of information today" and that for Millennials and Gen Z "video is critically important- they're going to watch a video before they read something- and then images and then bullet points."
For the Beef Industry- the good news is that video has been a key part of reaching today's younger consumers- especially the many "how to" video recipes that have housed on the Beef It's What's for Dinner website.
Hays and Dorsey also talked about how the ag industry needs to communicate with Millennials in getting the modern ag production story to those who have no family ties back to the farm or ranch. Dorsey says that "the most important thing that the Ag industry can do to connect and build trust with Millennials is to humanize what farmers and ranchers are doing."
Click on the LISTEN BAR below to hear all of Jason Dorsey's comments about how to reach Millennials and Gen Z as he talks with Ron Hays.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Producers Face Many Considerations as Feeder Markets Come Under Pressure of Rising Feed Costs Wed, 17 Jul 2019 11:04:44 CDT
OSU Market Watcher Derrell Peel Shares His Observations from the Countryside on the Cattle Industry Tue, 16 Jul 2019 09:57:41 CDT
R-CALF CEO Bill Bullard in Oklahoma to Promote a Pro-MCOOL Message to Local Beef Producers Mon, 15 Jul 2019 11:31:25 CDT
Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry Fri, 12 Jul 2019 14:15:28 CDT
LMIC's Jim Robb Says US Beef Exports Finally Catch Up to Speed While Imports are Larger Than Expected Thu, 11 Jul 2019 10:39:43 CDT
Boxed-Beef Trade's Surprising Performance Underpinning Current Strength in the Marketplace Wed, 10 Jul 2019 10:28:23 CDT
New Web-Based Sire Selection Tool Promises Easier Decision-Making with Herd Specific Optimization Tue, 09 Jul 2019 10:25:26 CDT
Feeling Buried by All the EPDs Out There? University of Nebraska's Matt Spangler May be Able to Help Mon, 08 Jul 2019 11:54:46 CDT
What Do Consumers Really Think About Beef? They Love It... They Just Don't Know Much About It Fri, 05 Jul 2019 10:32:55 CDT
NCBA's Head of Market Research Rick Husted Talks Consumer Perceptions of Beef and Beef Production Wed, 03 Jul 2019 10:24:30 CDT
Industry Association Spearheads Effort to Create Recovery Tool for Producers Victim of Dealer Default Tue, 02 Jul 2019 10:34:22 CDT
BQA Program Continues to Benefit, Improve US Beef Industry as More Producers Commit to Quality Fri, 28 Jun 2019 10:21:34 CDT
Ag Economist Glynn Tonsor Expects Strong Market Reaction if Positive Movement Made in Trade Talks Thu, 27 Jun 2019 11:06:12 CDT
While Not a Market Mover, Latest On Feed Report Does Not Bode Well For Feeders' Bottom Lines Wed, 26 Jun 2019 11:13:34 CDT
Oklahoma National Stockyard's First Female General Manager Kelli Payne Showcases Market's Historical Significance Tue, 25 Jun 2019 10:53:50 CDT
Secure Food Supply Plans Allow Farmers and Ranchers to Take Biosecurity into Their Own Hands Mon, 24 Jun 2019 12:22:48 CDT
RMA's Haying and Grazing Date Adjustment Good News for Cattle Producers Badly in Need of Forages Fri, 21 Jun 2019 11:40:04 CDT
NCBA's Scott Yager Touts Livestock Producers' Regulatory Relief from Superfund Law Under FARM Act Thu, 20 Jun 2019 11:07:36 CDT
Market Watcher Derrell Peel Shares His Advice on How to Build Your Strategy Around Market's Mounting Volatility Wed, 19 Jun 2019 10:05:52 CDT
Prospect of Higher Feed Costs Generating Both Challenges and Opportunities for Cattle Producers Tue, 18 Jun 2019 11:01:21 CDT
Beef Industry Experts Don Close and Kent Bacus Explain Why Mandatory Labelling Isn't So "COOL" After All Mon, 17 Jun 2019 11:36:49 CDT
Rabo Agrifinance’s Don Close Shares His Top Four “Unknown Unknowns” of the Beef Industry in 2019 Fri, 14 Jun 2019 09:29:13 CDT
Despite Minor Declines, US Beef Export Business Continues to Perform Well as Fringe Markets Grow Thu, 13 Jun 2019 13:19:37 CDT
Cattle Market Under Pressure as Corn Plantings Continue to Struggle, Adding to Price Weakness Wed, 12 Jun 2019 11:07:37 CDT
Government Cracks Down on Sue and Settle Tactics Employed by Environmental Activist Groups Tue, 11 Jun 2019 10:28:55 CDT
Industry Has Its Work Cut Out for Itself as Wildlife Service Weighs Listing the Lesser Prairie Chicken Mon, 10 Jun 2019 11:19:40 CDT
NCBA's Colin Woodall Calls Out Misconceptions About Fake Meat's Claims of 'Zero-Sum' Production Fri, 07 Jun 2019 10:49:24 CDT
Donnell Brown Proclaims Efficiency the Next Great Frontier, Genomic Enhancement will Get Us There Thu, 06 Jun 2019 09:53:06 CDT
Generational Transfer Happens Whether We're Prepared for it or Not - So Why Not Plan Ahead Now Wed, 05 Jun 2019 09:42:15 CDT
Food Industry Leader John Patrick Lopez Says Sharing Agriculture's Story is Everyone's Responsibility Tue, 04 Jun 2019 10:15:01 CDT
OKC-Based Processor Behind McDonald's Non-Frozen Beef Menu Brings Chain Some Fresh Sizzle Mon, 03 Jun 2019 11:57:26 CDT
China's African Swine Fever Problem Largely Seen as a Positive for US Ag- But What's the Downside Fri, 31 May 2019 10:20:36 CDT
Angus Dollar Value Index Upgraded to Meet Today's Economic Conditions, Dan Moser Explains Thu, 30 May 2019 10:59:45 CDT
Greenhouse Gas Guru, Mitloehner, Says Cow-Fart Protestors Spread More Manure than Beef Industry Wed, 29 May 2019 09:40:47 CDT
USDA Reports Highest May 1 Inventory of Cattle on Feed Since '96 - Derrell Peel Shares His Analysis Tue, 28 May 2019 10:21:29 CDT