Beef Buzz News
Traceability Programs Help Meet Our Customers Needs While Adding Value to Our Beef Supply Chain
Fri, 26 Jan 2018 11:19:14 CST
The demand for traceable cattle is on the rise as consumers both domestic and internationally are asking for more information about their food and where it comes from. Doug Stanton, vice president of Where Food Comes From, works with cattlemen and women to help them comply with verification programs that allow their beef access into the global marketplace. He says new innovation in the industry, like the development of smart tags and electronic tracking devices have helped to create a traceable source of beef that can be marketed and provide consumers with the information they want.
Listen to Stanton explain how traceability programs add value to the US beef supply chain, tap below.
“If cattle move from a cow/calf operation to a backgrounder, then the backgrounder reads that ID tag at receiving and verifies that animal is in the approved status for the particular attributes they’re looking at, with a company that originally approved the cow/calf operation,” he explained.
The information that can be collected can vary depending on what the customer chooses to focus on, generally things such as age and source of origin. Stanton uses Japan as an example, which chose to focus on cattle’s age and would only accept cattle of 20 months or under - a concern stemming from a preoccupation with BSE. One of our newest markets, China, lies in stark contrast to Japan’s required traceability measures - opting for more emphasis on where livestock come from and where they go from birth to slaughter. Having the ability to provide this information goes a long way for a concerned customer. Stanton says it puts the US in a better position on the global market.
“The key thing is being able to provide the information customers are demanding. It’s at least being verified,” he said. “If we can put ourselves a little bit closer to the competition, like Uruguay and Australia and some of the big suppliers to the EU, then that is positive for US beef.”
Listen to Stanton explain how traceability programs add value to the US beef supply chain, with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
NCBA’s Kent Bacus Hopeful Biden Administration Will Pursue Deals Beneficial to US Beef Producers Fri, 15 Oct 2021 10:08:11 EDT
NCBA's Kent Bacus Talks Trade, Contrasts Biden and Trump Administrations Thu, 14 Oct 2021 20:07:24 CDT
Economist Katelyn McCullock Says Holiday Beef Prices are Expected to be High Wed, 13 Oct 2021 10:35:40 CDT
Dr. Bart Fischer Says Robust Price Discovery May Not Lead to Higher Cattle Prices Tue, 12 Oct 2021 10:48:23 CDT
More on Fall Calving Best Practices from Dr. Rosslyn Biggs Mon, 11 Oct 2021 16:31:33 CDT
NCBA's Todd Wilkinson Carries Message of Caution to Members of the House Ag Committee Fri, 08 Oct 2021 12:31:29 CDT
Cattle Producers Should Review Records Before Fall Calving Says Dr. Rosslyn Biggs Thu, 07 Oct 2021 21:15:27 CDT
Help Newly Arrived Cattle Recover Quickest by Providing High-Energy Feed Wed, 06 Oct 2021 10:09:20 CDT
Cattle Industry Waits for Third Quarter Numbers From 75% Plan Tue, 05 Oct 2021 10:25:26 CDT
Missouri Cattle Industry Leader Taking Wait-and-See Approach on Industry Price Discovery Plan Mon, 04 Oct 2021 11:29:07 CDT
Fiscal Year 2022 Kicks Off New and Proven Marketing Campaigns for Oklahoma Beef Fri, 01 Oct 2021 10:56:18 CDT
Hugh Aljoe Says Regenerative Agriculture Education Material Will Soon be Available Thu, 30 Sep 2021 09:53:16 CDT
OSU's Derrell Peel Urges Fall Stocker Operations to Review Budgets Before They Buy Fall Feeders Wed, 29 Sep 2021 19:27:47 CDT
Beef Cow Herd Liquidation Continues to Unfold Tue, 28 Sep 2021 12:47:54 CDT
Latest Cattle on Feed Report Shows Some Regions of the Country are More Current Than Others Mon, 27 Sep 2021 10:28:22 CDT
New Research Explores the Pros and Cons of Cash Cattle Markets in the U.S. Fri, 24 Sep 2021 10:16:19 CDT
New Research Shows Grid Market System Adds $700 Million in Value to U.S. Beef Thu, 23 Sep 2021 11:19:06 CDT
Don Close, VP of Rabo AgriFinance Explains How Beef Won Over the Chinese Consumer Wed, 22 Sep 2021 10:39:31 CDT
OCA's Michael Kelsey: We Need to Take a Pause on Issuing New Medical Marijuana Grower Permits Tue, 21 Sep 2021 13:19:27 CDT
NCBA's Josh White Says Beef Quality Assurance Produces Better Beef Mon, 20 Sep 2021 10:35:46 CDT
Certified Angus Beef Program is a Win for Producers, Processors and Consumers Says John Stika Fri, 17 Sep 2021 10:48:26 CDT
John Stika Believes the Pandemic Shows Consumers Want High Quality Beef Thu, 16 Sep 2021 08:07:17 CDT
Dr. Jody Wade's Advice to Cattle Producers is Stay Ahead of BRD Wed, 15 Sep 2021 13:14:02 CDT
Katelyn McCullock Sees High Hay Prices in the U.S. Tue, 14 Sep 2021 10:49:50 CDT
NCBA's Ethan Lane Believes mCOOL is Old News Mon, 13 Sep 2021 11:15:37 CDT
NCBA's Ethan Lane Heard Little New in White House Briefing on Competition Fri, 10 Sep 2021 11:45:17 CDT
Dan Halstrom Predicts 2021 Will Be a Record Year for U.S. Beef Exports Thu, 09 Sep 2021 11:15:04 CDT
Dietician Shalene McNeill Says Consumers Enthusiastic About Including Beef in Their Diet Wed, 08 Sep 2021 09:25:33 CDT
Shalene McNeill on Why You Should Feed Your Baby Beef Tue, 07 Sep 2021 12:20:07 CDT
Randy Blach Says Sustainability is an Opportunity for Beef Cattle Industry Mon, 06 Sep 2021 05:00:35 CDT
Although Beef Demand is High, Dollars are Slow to Trickle Down to Producers Fri, 03 Sep 2021 12:25:25 CDT
Dr. Harold Newcomb Says Strategic Deworming Helps Your Bottom Line Thu, 02 Sep 2021 09:33:31 CDT
Carbon Markets: The Wild West of Free-Market Enterprise Wed, 01 Sep 2021 10:38:53 CDT
Biden Administration Intent on Dumping Trump Era Navigable Waters Protection Rule Tue, 31 Aug 2021 16:57:44 CDT
NCBA's Scott Yager Says Redefining WOTUS Will Be Repetitive Mon, 30 Aug 2021 11:18:40 CDT