Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


Beef Becoming the Super Food We Always Knew It Was and NCBA's Shalene McNeill is Behind It All

Wed, 14 Feb 2018 10:15:52 CST

Beef Becoming the Super Food We Always Knew It Was and NCBA's Shalene McNeill is Behind It All According to Dr. Shalene McNeill, dietary lead for the National Cattlemen’s Beef Association, it is an exciting time right now for the industry to talk to consumers about beef. She says society is becoming more and more health conscious regarding the food they eat, but are also more open-minded about what foods can provide the nutritional benefits they seek as an individual - including beef. She spoke recently to Radio Oklahoma Ag Network Farm Director Ron Hays about why there is plenty of room for beef in any healthy diet.


“I think we’re at a breakthrough time on nutrition, because we’re starting to see people rethink the role of beef in health,” McNeill said. “There’s been a lot of criticism that saturated fat may not be as bad as we once thought it was; we’re seeing leaner beef; there’s more research on beef’s benefits to heart health and then of course there are these higher protein diets. So, all these things are coming together nicely to give us an opportunity to highlight the wonderful nutritional package that beef is.”


Beef’s message is one that McNeill says really resonates with consumers right now. Part of that effort is keeping track of what trends are sweeping through the consumer culture, which starts at the research level. McNeill says she closely monitors what the scientific community is saying or publishing in their latest studies. The work they do trickles down into society and can be traced by following its influence to physicians who base their health recommendations on that research, which can show up in the communication between trade and business and eventually impacts consumer interest. That strategy has led McNeill to her current work, developing a campaign that positions beef as a strength promoting food.


“We think that there’s a strong trend around strength. People are beginning to notice how important it is to maintain your strength and muscle as you age,” she said. “We’re seeing more and more conversation of that because of science that the Checkoff helped contribute to 10 years ago, to show that protein can lead to better muscle health and that can lead to stronger bodies as we age. Now, we’re starting to see mainstream interest.”


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   

Hear McNeill and Hays talk about the latest consumer nutrition trends and how beef fits into the mix
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • With No End in Sight to Government Shutdown, Market Watcher Derrell Peel Offers This Advice  Mon, 21 Jan 2019 10:52:21 CST
  • Winter Weather Bogs Down Feedlot Activity- Derrell Peel Analyzes Impact on Markets and Producers  Fri, 18 Jan 2019 10:25:30 CST
  • NCBA President-Elect Jennifer Houston Predicts Vindication as Lawsuit Against Checkoff Progresses  Thu, 17 Jan 2019 17:19:25 CST
  • NCBA President-Elect Jennifer Houston Offers Beef's Perspective on AFBF Convention Discussions  Wed, 16 Jan 2019 09:58:07 CST
  • The Fight is Coming - AFBF President Zippy Duvall Unveils New Campaign to Pass to WOTUS 2.0  Tue, 15 Jan 2019 10:01:41 CST
  • Government Shutdown Flirting with Potentially Serious Financial Implications for Beef Producers  Mon, 14 Jan 2019 10:23:43 CST
  • NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging  Fri, 11 Jan 2019 10:28:56 CST
  • Based on Available Info, KSU's Glynn Tonsor Predicts Potentially Profitable Year for Cow/Calf Sector  Thu, 10 Jan 2019 10:10:26 CST
  • Economist Glynn Tonsor Addresses Recession Rumors, Why that Should Concern Cattle Producers  Wed, 09 Jan 2019 10:26:22 CST
  • Work on New WOTUS Rule Delayed by Government Shutdown as Window of Opportunity Closes  Tue, 08 Jan 2019 10:03:53 CST
  • NCBA, Environmental Groups Prepare to Touch Gloves as Effort to Revamp WOTUS Rule Heats Up  Mon, 07 Jan 2019 10:34:56 CST
  • Herd Expansion Shows Signs of Slowing, Only Marginal Growth Expected in Next Inventory Report  Fri, 04 Jan 2019 10:34:53 CST
  • Herd Expansion Shows Signs of Slowing, Only Marginal Growth Expected in Next Inventory Report  Fri, 04 Jan 2019 10:20:31 CST
  • New Year, New Challenges, New Policy Decisions to Make- Cattle Industry Gears Up for a Busy 2019  Thu, 03 Jan 2019 10:42:50 CST
  • 2018 a Good Year for Beef Producers Says Michael Kelsey - But What's in Store for the New Year?  Wed, 02 Jan 2019 10:11:27 CST
  • Angus Link Designed to Show All Black Cattle Are Not Equal  Wed, 02 Jan 2019 06:14:20 CST
  • American Angus President John Pfeiffer Offers the Back Story of the 40 Year Overnight Success of the Certified Angus Beef Program  Thu, 27 Dec 2018 18:06:16 CST
  • Expect Lots of Conversation About Animal ID in 2019- Chelsea Good Offers the LMA Viewpoint  Wed, 26 Dec 2018 07:42:19 CST
  • Derrell Peel and Ron Hays Beef Buzz- Contemplating the January 1, 2019 Beef Cow Number  Tue, 25 Dec 2018 12:20:25 CST
  • Surprising Beef Demand Sustained During '18 Results in Favorable December Cattle on Feed Report  Fri, 21 Dec 2018 09:41:29 CST
  • Chairwoman Dawn Caldwell Rebukes Critics' Claims About State Beef Council Federation's Work  Thu, 20 Dec 2018 12:06:06 CST
  • Producers Prove Very Cooperative Under FDA Veterinary Feed Directive and Judicious Antibiotic Use  Wed, 19 Dec 2018 13:01:32 CST
  • Market Watcher Derrell Peel Reviews this Fall Run of Calves as We Close Out 2018 and Look to '19  Tue, 18 Dec 2018 13:14:57 CST
  • Jim Robb of the Livestock Marketing Information Center Breaks Down Latest Beef Trade Numbers  Mon, 17 Dec 2018 13:10:56 CST
  • Cattle Industry Claims Key Victories in New Farm Bill with Funding Provisions for FMD Bank and EQIP  Fri, 14 Dec 2018 10:36:58 CST
  • Pressure from Fundamentals, Nonstop Muddy Feedlot Conditions Finally Catches Up to the Markets  Thu, 13 Dec 2018 12:12:56 CST
  • Pressure from Fundamentals, Nonstop Muddy Feedlot Conditions Finally Catches Up to the Markets  Thu, 13 Dec 2018 12:04:02 CST
  • CattleFax Has a Wealth of Market Information on Tap for Producers at Upcoming Cattle Convention  Wed, 12 Dec 2018 11:23:51 CST
  • NCBA's Kevin Kester Lights Fire Under USTR to Get US - Japan Trade Deal Negotiations Underway  Tue, 11 Dec 2018 11:12:38 CST
  • OKC-Based Kirkpatrick Foundation Raises Eyebrows with Not-So-Subtle Pro-Vegan Messages  Mon, 10 Dec 2018 12:18:30 CST
  • The Angus Cow- Unsung Hero of Certified Angus Beef  Sat, 08 Dec 2018 16:03:01 CST
  • Today's Beef Cattle Doing Better at Providing a Great Eating Experience Every Time for Consumers  Thu, 06 Dec 2018 19:55:13 CST
  • USMEF Chair-Elect Cevin Jones Says There is a Great Story to Tell Right Now in the Export Business  Wed, 05 Dec 2018 09:54:57 CST
  • Cameron Bruett of JBS Says Traceability Should be an Industry Priority, But Shouldn't Be Rushed  Tue, 04 Dec 2018 10:00:17 CST
  • Cameron Bruett of JBS-USA Addresses the Beef Industry's Problem with Perception vs. Reality  Mon, 03 Dec 2018 15:15:11 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.