Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Beef Buzz News


More Producer Education Becoming a Priority Investment for Checkoff as Focus Turns to Millennials

Mon, 16 Apr 2018 11:34:50 CDT

More Producer Education Becoming a Priority Investment for Checkoff as Focus Turns to Millennials Originally from Texas, Chuck Coffey has spent most of his life ranching near Springer, Okla. Radio Oklahoma Ag Network Farm Director Ron Hays caught up with Coffey during the recent Texas and Southwest Cattle Raisers Association Convention to discuss his term so far as vice chairman of the Cattlemen’s Beef Promotion Board. He says this past year was a challenge as the board searched for a new CEO to replace Polly Ruhland who left to join the United Soybean Board. The board was faced with this decision to make during a time when concerns regarding Checkoff investment started to grow among stakeholders. Coffey says the new leadership in place is well suited for addressing these concerns and leading the Checkoff’s operations into the future.


“We were very pleased with the job Polly had done, but we recently hired Scott Stuart who has come into the Beef Board with us serving as our CEO and he’s hit the ground running,” Coffey said. “I’ve been amazed at how quickly he has learned the program because it is not an easy program to absorb.”


Coffey says it will take Stuart some time to fully grasp all the intricacies behind the Beef Checkoff and the CBB. He knows, because he insists it took him at least two or three years to understand it all himself and says he is still learning things today. His message in saying that is reflective of the feeling among many of the stakeholders today. Coffey explains that as a board, the decision was made to gear a large portion of the Checkoff’s investment in digital advertising designed to reach the Millennial generation where the most market potential is today. The problem is that most stakeholders are more mature in age and aren’t as exposed to the digital landscape like Millennials are because of their lifestyle habits. Coffey says many stakeholders are curious as to why they don’t see beef promotion through traditional media channels like they have become accustomed to in the past. In order to address these concerns, Coffey says the CBB voted to invest more into producer education to teach stakeholders where and how their dollars are being spent and why.


“I think they are concerned about what their dollars are being used for, because many of these producers in my age group and older aren’t seeing what’s going on in the Checkoff,” he explained. “It’s important for us to get out and educate about the Checkoff and promotion so they can see that their own people are out there in the field working to increase the value of beef.”


Listen to Coffey and Hays talk about the importance of producer education to the Beef Checkoff program, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   



   

Hear Coffey and Hays talk about the importance of producer education to the Beef Checkoff, below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Beef Industry Focuses On Sustainabiity, says NCBA's Alisa Harrison  Tue, 07 Apr 2020 09:37:22 CDT
  • NCBA's Alisa Harrison Explains How Their Digital Marketing Strategy is Helping Consumers During the COVID-19 Crisis  Mon, 06 Apr 2020 10:11:10 CDT
  • OSU Extension Livestock Economist Dr. Derrell Peel Offers Advice For Producers In Uncertain Times  Fri, 03 Apr 2020 09:43:49 CDT
  • NCBA's Colin Woodall Says Federal Ruling on Beef Checkoff is a Huge Win for Cattle Industry  Thu, 02 Apr 2020 09:06:22 CDT
  • Large Meat Supplies Keeping a Lid on Long-Term Outlook, Says Katelyn McCullock, Livestock Marketing Information Center  Wed, 01 Apr 2020 10:20:23 CDT
  • Getting The Facts Straight About Bovine Coronavirus And COVID-19  Tue, 31 Mar 2020 10:46:10 CDT
  • Keeping The Food Supply Chain Moving Is Industry's Focus Says NCBA's Ethan Lane  Mon, 30 Mar 2020 08:59:11 CDT
  • NCBA's Ethan Lane Explains The Importance of Stimulus Package For Cattle Producers  Fri, 27 Mar 2020 09:42:20 CDT
  • NCBA's Dr. Jessica Watson Says USDA Has Paused Animal Electronic ID Program  Thu, 26 Mar 2020 10:08:11 CDT
  • USMEF's Joel Haggard Expects China to Start Buying More U.S. Beef as They Fully Implement Phase One Agreement  Wed, 25 Mar 2020 09:48:15 CDT
  • Consumer Demand Surge Leads to Higher Boxed Beef Prices as Food Supply Chain Adjusts to COVID-19  Tue, 24 Mar 2020 12:44:54 CDT
  • NCBA's Kent Bacus Sees Progress in Beef Trade With China  Mon, 23 Mar 2020 10:01:17 CDT
  • The Great Story About Beef - Feeding More People A High Quality Diet  Fri, 20 Mar 2020 09:12:51 CDT
  • Today's Beef Buzz - NCBA's Ethan Lane Explains How They Are Working To Keep The Food Pipeline Full  Thu, 19 Mar 2020 10:07:13 CDT
  • Today's Beef Buzz - Positive Beef News As Canada Ratifies USMCA Trade Deal  Wed, 18 Mar 2020 11:11:16 CDT
  • Today's Beef Buzz - Positive Beef News As Canada Ratifies USMCA Trade Deal  Wed, 18 Mar 2020 09:30:49 CDT
  • Cattle Producers May Have to Live with Market Volatility for Several Months   Tue, 17 Mar 2020 16:03:49 CDT
  • Shane Bedwell Says Breeding Genetics Improvements Moving At The Speed of Light   Mon, 16 Mar 2020 10:38:37 CDT
  • CattleFax CEO Says Beef Market Has Transformed From Supply Driven To Market Driven  Fri, 13 Mar 2020 10:37:13 CDT
  • Dr. Kathy Simmons- Beef Producers Doing Better and Better Job of Judiciously Using Antibiotics   Thu, 12 Mar 2020 07:32:09 CDT
  • Dr. Derrell Peel says China Still Offers Potential For U.S. Beef   Wed, 11 Mar 2020 10:22:59 CDT
  • Dr. Derrell Peel Weighs in On Black Swan Cattle Market   Tue, 10 Mar 2020 11:38:55 CDT
  • NCBA Veterinarian Kathy Simmons Says USDA Making Progress on Getting FMD Vaccine Bank Into Place  Tue, 10 Mar 2020 05:54:25 CDT
  • NCBA Veterinarian Kathy Simmons Says Protecting Our Ag Animals Health Is a 3-Legged Stool  Mon, 09 Mar 2020 15:14:23 CDT
  • Allison Rivera Says NCBA Seeks Flexibility on Hours of Service for ELDS  Fri, 06 Mar 2020 08:52:11 CST
  • Dr. Derrell Peel on The Difficulties of Pinning Down Beef Demand Cuts   Thu, 05 Mar 2020 10:17:41 CST
  • Dr. Derrell Peel says Beef Demand Formula is Not a Simple Equation   Wed, 04 Mar 2020 09:47:47 CST
  • Dr. Sara Place With Elanco, Explains Sustainability  Tue, 03 Mar 2020 10:12:10 CST
  • Chase DeCoite Says BQA Program Still Relevant after 30 Years  Mon, 02 Mar 2020 09:47:11 CST
  • Ben Weinheimer says U.S. Roundtable For Sustainable Beef Benefits Entire Cattle Industry   Fri, 28 Feb 2020 08:07:52 CST
  • Jarold Callahan of Express Ranch on Bull Buying 101   Thu, 27 Feb 2020 11:08:32 CST
  • Dr. Michelle Calvo-Lorenzo Says Animal Welfare Starts with the Animal Handler   Wed, 26 Feb 2020 09:12:53 CST
  • Dr. Shalene McNeil Says New Dietary Guidlines Include Positive Beef Impact   Tue, 25 Feb 2020 09:17:10 CST
  • Dr. Kent Anderson Says It's Been The Decade of DNA Testing For Impoved Cattle Genetics   Mon, 24 Feb 2020 09:59:57 CST
  • Don Close on the Impact of More Dairy Calves for Beef Consumption   Fri, 21 Feb 2020 09:22:40 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   2019  |   Jan 20  |   Feb 20  |   Mar 20  |   Apr 20  |   May 20  |   Jun 20  |   Jul 20  |   Aug 20  |   Sep 20  |   Oct 20  |   Nov 20  |   Dec 20
       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.