Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   

Beef Buzz News


Oklahoma Beef Industry Leader Weston Givens Offers His Takeaways from Recent Consumer Panel

Thu, 24 May 2018 11:04:06 CDT

Oklahoma Beef Industry Leader Weston Givens Offers His Takeaways from Recent Consumer Panel What are today’s consumers thinking about when they are buying beef for their families? That topic was discussed earlier this month in a consumer focus group held in conjunction with the US Roundtable for Sustainable Beef’s recent meeting in Oklahoma City. President of the Oklahoma Cattlemen’s Association Weston Givens of Arnett, Okla. had the chance to sit in on that focus group to get a glimpse of what is on the minds of those consumers who participated in the panel. Radio Oklahoma Ag Network Farm Director Ron Hays caught up with Givens afterwards to get his impression of the discussion that took place that day.


“One of the takeaways I got from it, was that there is so much misinformation out there and there is a level of distrust, especially among the female consumers,” he said. “But, even the guys (on the panel) had concerns about hormones and antibiotics. So, just being able to educate those people and be out in front of them is so critical.”


Givens emphasized how important it is in his opinion that not only producers, but everyone throughout the beef supply chain, to work at building a better relationship and trust with their consumers. He says one message in particular seemed to strike a common chord among all those that participated.


“All of them said, if you’re willing to eat it - we’ll eat it,” he said. “I think we need to tell that story. We’re all eating our own product. We’re happy to eat it.”


Listen to Givens and Hays discuss all that was seen and heard during the consumer panel, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   



   

Listen to Givens and Hays discuss all that was seen and heard during the consumer panel, tap below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Hereford Association Overhauls Breed's Genetic Evaluation System, Leverages Its Value Programs  Wed, 20 Feb 2019 17:01:00 CST
  • "It's Not Going to Amount to a Hill of Beans What You Eat in Terms of Climate Change" - End Quote  Tue, 19 Feb 2019 11:30:49 CST
  • The Untold Story of the US Beef Industry - NCBA's Dr. Sara Place Adds "Upcycling" to the Narrative  Mon, 18 Feb 2019 16:22:50 CST
  • The Untold Story of the US Beef Industry - NCBA's Dr. Sara Place Adds "Upcycling" to the Narrative  Mon, 18 Feb 2019 12:19:41 CST
  • Market Watcher Derrell Peel Breaks Down Current Feed and Hay Situation- Bottom Line, We're Good  Fri, 15 Feb 2019 11:51:42 CST
  • Roadmap to Disease Traceback System Takes Shape, But Many Devilish Details Still Left to Iron Out  Thu, 14 Feb 2019 12:39:42 CST
  • USDA Lays Groundwork on Disease Traceback System as Industry Begins to Warm Up to the Idea  Wed, 13 Feb 2019 10:05:43 CST
  • USMEF's Dan Halstrom Says New Deals Like the USMCA Vital for Sustainable Long-Term Growth  Tue, 12 Feb 2019 11:08:40 CST
  • 2018 US Beef Export Sales Set to Break Record with an Estimated $8.5 Billion of Total Product Sold  Mon, 11 Feb 2019 10:30:48 CST
  • Can't Make Heads or Tails of ELDs, Hours of Service? No One Can... Allison Rivera Sets Us Straight  Fri, 08 Feb 2019 11:11:47 CST
  • Clock Ticking as USDA Plays Catch Up from Shutdown, Drags Its Feet on Implementing the Farm Bill  Thu, 07 Feb 2019 12:44:02 CST
  • CattleFax's Randy Blach Says Evolution of US Beef Industry Remarkable, Still More Work to be Done  Wed, 06 Feb 2019 10:09:13 CST
  • CattleFax CEO Randy Blach Shares Positive Outlook on Cattle Markets, Warns of Possible Setbacks  Tue, 05 Feb 2019 16:16:20 CST
  • The Trouble with Trade - NCBA's Kent Bacus Says with Trade Deals, We're Our Own Worst Enemy  Mon, 04 Feb 2019 11:28:00 CST
  • China Holds Potential to Increase US Beef Exports by $4 Billion - Provided Trade Negotiations Go Well  Fri, 01 Feb 2019 09:28:53 CST
  • Fighting the Good Fight - NCBA's Colin Woodall Says Beef Industry Has "Fake Meat" Labs on the Run  Thu, 31 Jan 2019 13:42:49 CST
  • From the Cattle Industry Convention- Don Close Talks Cattle Inventory and More With Ron Hays  Wed, 30 Jan 2019 07:31:15 CST
  • Traceability Top of Mind This Week as Cattlemen From Across the Nation Converge in New Orleans  Tue, 29 Jan 2019 12:51:32 CST
  • With USDA Behind on Reporting, Analyst Jim Robb Shares His Cattle Inventory Estimates for 2019  Mon, 28 Jan 2019 10:56:08 CST
  • No Government, No Reports - Cattle Industry Flying Blind as USDA Reports Scrapped by Shutdown  Fri, 25 Jan 2019 10:21:13 CST
  • This Little-Known Fact Will Change the Way You Think About Greenhouse Gases, the Cattle Industry  Thu, 24 Jan 2019 11:26:31 CST
  • Leading Expert Frank Mitloehner Debunks Myths About US Animal Agriculture's Environmental Impact  Wed, 23 Jan 2019 18:08:59 CST
  • NCBA's Jennifer Houston Gearing Up for Another Great Cattle Industry Convention in The Big Easy  Tue, 22 Jan 2019 10:22:30 CST
  • With No End in Sight to Government Shutdown, Market Watcher Derrell Peel Offers This Advice  Mon, 21 Jan 2019 10:52:21 CST
  • Winter Weather Bogs Down Feedlot Activity- Derrell Peel Analyzes Impact on Markets and Producers  Fri, 18 Jan 2019 10:25:30 CST
  • NCBA President-Elect Jennifer Houston Predicts Vindication as Lawsuit Against Checkoff Progresses  Thu, 17 Jan 2019 17:19:25 CST
  • NCBA President-Elect Jennifer Houston Offers Beef's Perspective on AFBF Convention Discussions  Wed, 16 Jan 2019 09:58:07 CST
  • The Fight is Coming - AFBF President Zippy Duvall Unveils New Campaign to Pass to WOTUS 2.0  Tue, 15 Jan 2019 10:01:41 CST
  • Government Shutdown Flirting with Potentially Serious Financial Implications for Beef Producers  Mon, 14 Jan 2019 10:23:43 CST
  • NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging  Fri, 11 Jan 2019 10:28:56 CST
  • Based on Available Info, KSU's Glynn Tonsor Predicts Potentially Profitable Year for Cow/Calf Sector  Thu, 10 Jan 2019 10:10:26 CST
  • Economist Glynn Tonsor Addresses Recession Rumors, Why that Should Concern Cattle Producers  Wed, 09 Jan 2019 10:26:22 CST
  • Work on New WOTUS Rule Delayed by Government Shutdown as Window of Opportunity Closes  Tue, 08 Jan 2019 10:03:53 CST
  • NCBA, Environmental Groups Prepare to Touch Gloves as Effort to Revamp WOTUS Rule Heats Up  Mon, 07 Jan 2019 10:34:56 CST
  • Herd Expansion Shows Signs of Slowing, Only Marginal Growth Expected in Next Inventory Report  Fri, 04 Jan 2019 10:34:53 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.