Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   

Beef Buzz News


USRSB Chairwoman Says Consumer Worry Gives Industry Chance to Better Connect with Consumers

Fri, 01 Jun 2018 09:24:21 CDT

USRSB Chairwoman Says Consumer Worry Gives Industry Chance to Better Connect with Consumers The US Roundtable for Sustainable Beef hosted its 2018 General Assembly meeting in Oklahoma City recently to continue its work in raising the bar on sustainability for the US beef industry. The program’s opening session featured a consumer panel that allowed real beef consumers from the Oklahoma City area to voice their opinions about beef and beef production in an open forum. Radio Oklahoma Ag Network Farm Director Ron Hays sat down with the USRSB’s new chair of the Roundtable, Kim Stackhouse-Lawson, to get her reaction on the discussion that took place that day.


“I think the one thing that really resonated with me is how much they love beef,” she said. “Every single one of them love beef and love that it’s a part of their diet and their life. But, we know that consumers are increasing their emotional connection to food and we know with that, they’re worried about what might be in their food.”


One woman who participated in panel even said she was fearful of her food, which struck Stackhouse-Lawson with sadness as she claims any producer who hears that would feel - to think that a consumer would be afraid to eat something they had produced. However, she says the USRSB has acknowledged that this is a real concern among consumers. Rather than taking a passive stance on this issue, though, she says the USRSB was formed to face consumers in a proactive way and get out in front of these concerns to address them head on. The primary mission of the Roundtable she explains is to bring all the different segments of the beef industry together to pool their resources to better inform the public of the good work that is already being done throughout the value-chain and assure consumers of the safety and the quality of the food being produced.


“So, I think there is an incredible opportunity to lift the good work that is taking place in our beef industry; to talk about the way we do things every single day and to really connect with these people,” she said. “Because, I do think we share a lot of similar values.”


Listen to the USRSB’s new chairwoman, Kim Stackhouse-Lawson share her reaction to last week’s focus group, with Ron Hays, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   




   

Hear USRSB's new chair, Kim Stackhouse-Lawson, share her reaction to last week's focus group.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Chief Ag Negotiator Greg Doud Weighs in on the Highly Anticipated Bilateral Trade Talks with the EU  Fri, 19 Oct 2018 10:56:49 CDT
  • Rancher Donnell Brown Believes Five Traits Measured by Genomic EPDs Can Simplify Bull Selection  Thu, 18 Oct 2018 03:57:31 CDT
  • Do You Know What Your Cattle are Really Worth? CAB’s Justin Sexton on the True Value of Quality  Wed, 17 Oct 2018 15:51:10 CDT
  • Cattle Industry Comes Together to Launch Cattle Trace Pilot Project, Now Underway in Kansas  Tue, 16 Oct 2018 10:32:07 CDT
  • Derrell Peel Takes a Close Look at the Big Picture of Oklahoma's Beef Market Opportunities This Fall  Mon, 15 Oct 2018 15:13:00 CDT
  • The Trouble with China - NCBA's Kent Bacus Supports Washington's Game of Hard Ball with Beijing  Fri, 12 Oct 2018 11:12:36 CDT
  • NCBA Calls for Sense of Urgency in Trade Deal Negotiations with Japan as Competition Stiffens  Thu, 11 Oct 2018 10:35:00 CDT
  • US Beef's International Success Boils Down to Two Things: Its Great Taste and Good Trade Deals  Wed, 10 Oct 2018 11:40:43 CDT
  • US Beef Exports Set Another Record in August with No End to the Growing Momentum in Sight  Tue, 09 Oct 2018 10:31:03 CDT
  • Supreme Court Proceeds with Critical Cases to Agriculture Over Weekend, Sans Kavanaugh's Vote  Mon, 08 Oct 2018 10:41:42 CDT
  • From Mama Cow to the Feedlot, Alltech's New Blueprint Nutrition Program Delivers Real Results  Fri, 05 Oct 2018 11:14:46 CDT
  • Janeal Yancey, the 'Mom at the Meat Counter,' Encourages Producers to Get on Consumers' Level  Thu, 04 Oct 2018 10:52:32 CDT
  • A Look at Trump's new NAFTA from a Livestock Perspective with Extension Economist Glynn Tonsor  Wed, 03 Oct 2018 10:36:27 CDT
  • LMA's Livestock Auctioneering Championship Showcases Vocation's Value to the Cattle Industry  Tue, 02 Oct 2018 14:54:40 CDT
  • Ag's Message of 'Do No Harm' Heard by Administration and Implemented in New KORUS Agreement  Mon, 01 Oct 2018 10:36:24 CDT
  • Despite Consumers Growing Concern with Production Practices - Taste, Price, Convenience Still King  Fri, 28 Sep 2018 09:58:18 CDT
  • Big News Arrives this Week as White House Announces US-Japan Bilateral Trade Deal in the Works  Thu, 27 Sep 2018 10:10:41 CDT
  • Unless You Treat the Underlying Cause Don't Expect Results- Vet AJ Tarpoff Talks Treatment Failure  Wed, 26 Sep 2018 10:59:18 CDT
  • Trump Slaps China with Another $200 Billion in Tariffs While World Watches to See Who Blinks First  Tue, 25 Sep 2018 10:48:10 CDT
  • OSU's Derrell Peel Says Latest On Feed Report Indicates Feedlots Moving Cattle at Aggressive Pace  Mon, 24 Sep 2018 10:53:38 CDT
  • Industry Pulls Together to Define Antimicrobial Stewardship, Ensure Essential Drugs Remain Available  Fri, 21 Sep 2018 10:22:31 CDT
  • NCBA Chief Vet Kathy Simmons Says Farm Bill Funding Critical to Realizing Secure Beef Supply Plan  Thu, 20 Sep 2018 10:01:29 CDT
  • LMIC's Jim Robb Predicts Friday's Cattle on Feed Report Placements Will Draw Significant Attention  Wed, 19 Sep 2018 11:17:32 CDT
  • Beef Markets Surprise with Unseasonable Fundamental Strength Supported by Cheaper Corn Stocks  Tue, 18 Sep 2018 10:59:44 CDT
  • Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to Celebrate  Mon, 17 Sep 2018 09:38:54 CDT
  • Witnessing a Revolution - Genomic Research, New Technology Continues to Advance Angus Breed  Fri, 14 Sep 2018 09:42:15 CDT
  • Mystery Lurks as Seasonal Lows in Cull Cow Market Arrive Early- LMIC’s Jim Robb Offers This Advice  Thu, 13 Sep 2018 10:57:55 CDT
  • US Beef Export Numbers Paint a Picture of a Robust Demand Environment in the Global Marketplace  Wed, 12 Sep 2018 10:46:16 CDT
  • NCBA's Colin Woodall Races Against Clock to Tie-up Legislative Priorities as Fall Deadlines Approach  Tue, 11 Sep 2018 10:51:24 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Mon, 10 Sep 2018 11:15:55 CDT
  • Animal Disease Still a Serious Threat to Markets, But Much Progress Has Been Made to Limit Impact  Fri, 07 Sep 2018 11:29:01 CDT
  • Strong Beef Demand Helping Offset Rising Supplies of Cattle in Pipeline  Thu, 06 Sep 2018 08:39:37 CDT
  • After the Website Makeover, Millions Flock to Beef It's Whats for Dinner- Nicely Done!  Wed, 05 Sep 2018 12:40:55 CDT
  • Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot  Tue, 04 Sep 2018 06:33:02 CDT
  • Derrell Peel Advises Producers to Start Considering Fall Marketing Plans as Seasonal Lows Approach  Fri, 31 Aug 2018 11:26:54 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   Jan 18  |   Feb 18  |   Mar 18  |   Apr 18  |   May 18  |   Jun 18  |   Jul 18  |   Aug 18  |   Sep 18  |   Oct 18  |   Nov 18  |   Dec 18
       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.