Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   

Beef Buzz News


USRSB Chairwoman Says Consumer Worry Gives Industry Chance to Better Connect with Consumers

Fri, 01 Jun 2018 09:24:21 CDT

USRSB Chairwoman Says Consumer Worry Gives Industry Chance to Better Connect with Consumers The US Roundtable for Sustainable Beef hosted its 2018 General Assembly meeting in Oklahoma City recently to continue its work in raising the bar on sustainability for the US beef industry. The program’s opening session featured a consumer panel that allowed real beef consumers from the Oklahoma City area to voice their opinions about beef and beef production in an open forum. Radio Oklahoma Ag Network Farm Director Ron Hays sat down with the USRSB’s new chair of the Roundtable, Kim Stackhouse-Lawson, to get her reaction on the discussion that took place that day.


“I think the one thing that really resonated with me is how much they love beef,” she said. “Every single one of them love beef and love that it’s a part of their diet and their life. But, we know that consumers are increasing their emotional connection to food and we know with that, they’re worried about what might be in their food.”


One woman who participated in panel even said she was fearful of her food, which struck Stackhouse-Lawson with sadness as she claims any producer who hears that would feel - to think that a consumer would be afraid to eat something they had produced. However, she says the USRSB has acknowledged that this is a real concern among consumers. Rather than taking a passive stance on this issue, though, she says the USRSB was formed to face consumers in a proactive way and get out in front of these concerns to address them head on. The primary mission of the Roundtable she explains is to bring all the different segments of the beef industry together to pool their resources to better inform the public of the good work that is already being done throughout the value-chain and assure consumers of the safety and the quality of the food being produced.


“So, I think there is an incredible opportunity to lift the good work that is taking place in our beef industry; to talk about the way we do things every single day and to really connect with these people,” she said. “Because, I do think we share a lot of similar values.”


Listen to the USRSB’s new chairwoman, Kim Stackhouse-Lawson share her reaction to last week’s focus group, with Ron Hays, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   




   

Hear USRSB's new chair, Kim Stackhouse-Lawson, share her reaction to last week's focus group.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Though Painful, Beef Producers Continue to Back President's Trade War: "Do What You Gotta Do"  Fri, 17 Aug 2018 10:17:05 CDT
  • Europe Claims It's Willing to Negotiate Trade Terms with US, But are They Really Serious About That  Thu, 16 Aug 2018 10:15:20 CDT
  • Livestock Economist Derrell Peel Says Market Signals All Pointing to Stocker Opportunities This Fall  Wed, 15 Aug 2018 11:14:38 CDT
  • Beef's New Digital Presence Already Showing Significant Return on Investment Less Than a Year In  Tue, 14 Aug 2018 11:22:36 CDT
  • Move Over Siri- NCBA's Alisa Harrison Shares Beef Industry's Plans to Introduce the World to 'Chuck'  Mon, 13 Aug 2018 11:26:01 CDT
  • Bill Bullard Explains the Injunction in Place Against Montana Beef Council Which Could be Expanded to Cover Other State Beef Councils  Fri, 10 Aug 2018 10:28:59 CDT
  • California Rancher Michael Williams Defends US Roundtable for Sustainable Beef- Saying Group is About Education to Improve Production Practices Across the Beef Chain  Thu, 09 Aug 2018 21:05:31 CDT
  • NCBA's Colin Woodall Says Fake Meat a Real Threat, Why USDA Should Oversee All Meat Products  Wed, 08 Aug 2018 11:17:44 CDT
  • Issue of Traceability Gains Traction in Cattle Industry, Producers Mull Possibilty of Voluntary Programs  Tue, 07 Aug 2018 10:23:27 CDT
  • Keep Calm and Carry On - Trump's Trade War Rages On, But World Market Remains Full of Optimism  Mon, 06 Aug 2018 10:26:37 CDT
  • Beef Export Market Continues to Grow Despite the Current Intensity in the Global Trade Environment  Fri, 03 Aug 2018 11:28:18 CDT
  • A New Day Dawning on Trade Talks with the Land of the Rising Sun? NCBAs Kent Bacus Thinks So  Thu, 02 Aug 2018 10:40:27 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Wed, 01 Aug 2018 10:58:04 CDT
  • As Industry Debates the Need of Traceability - the Performance Food Group Proves Program's Value  Tue, 31 Jul 2018 11:35:25 CDT
  • A Cut Above - Wholesaler Brad Morgan Offers Sneak Peek into the Retail World of High-End Beef  Mon, 30 Jul 2018 11:36:46 CDT
  • Challenges Ahead for the Beef Industry But Duane Lenz of CattleFax Confident in Market's Profitability  Fri, 27 Jul 2018 10:03:21 CDT
  • Food Fight - NCBA President Kevin Kester Calls Out FDA's Regulatory Power Grab Over 'Fake Meat'  Thu, 26 Jul 2018 15:58:53 CDT
  • NCBA President Kevin Kester Talks Frankly About Environmental Issues Affecting Modern Producers  Wed, 25 Jul 2018 12:19:02 CDT
  • Based on USDA's Cattle Inventory Report Derrell Peel Sees Herd Expansion Ongoing But Moderating  Tue, 24 Jul 2018 09:46:25 CDT
  • Derrell Peel Breaks Down the July USDA On Feed Report - Calls It an Overall Positive for the Market  Mon, 23 Jul 2018 10:15:15 CDT
  • If All the EPD Data Confuses- University of Missouri's Jared Decker Suggests Trying the Dollar Indexes  Fri, 20 Jul 2018 09:01:46 CDT
  • All Eyes on Placements this Friday as Industry Anticipates USDAs Release of Cattle Inventory Reports  Thu, 19 Jul 2018 11:34:18 CDT
  • Animal Rights Activists Join the Feminist Movement, Touting Livestock's "Reproductive Rights"  Wed, 18 Jul 2018 10:22:02 CDT
  • A Rising Culture of Violence Among Animal Activists Exposed in Latest Report from Animal Ag Alliance  Tue, 17 Jul 2018 09:58:32 CDT
  • Turf War Between FDA and USDA Over 'Fake Meat' Heats Up- NCBA's Danielle Beck Pushes Back  Mon, 16 Jul 2018 10:18:56 CDT
  • Bias Alert: FDA Asserts Unfounded Jurisdiction Over 'Fake Meat' in Kangaroo Court Hearing  Fri, 13 Jul 2018 10:31:08 CDT
  • It's Not Renegotiating Trade Terms That's Scary - It's Duking It Out with So Many Countries at Once  Thu, 12 Jul 2018 10:03:50 CDT
  • Cattle Inventory Projections Suggest Cow/Calf Producers Can Expect a Fairly Positive Year in 2018  Wed, 11 Jul 2018 10:11:40 CDT
  • As Selection Tools Become More Sophisticated, Ranchers are Growing More Confident in Decisions  Tue, 10 Jul 2018 09:43:34 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not- So Why Not Plan Ahead Now?  Mon, 09 Jul 2018 10:19:59 CDT
  • NCBA Regrets Scott Pruitt's Decision to Resign as EPA Chief, Defends Work as Regulatory Reformer  Fri, 06 Jul 2018 09:57:07 CDT
  • Canada Hits US Beef Industry Hard with New Tariffs in Retaliation Against Trump's Trade Policies  Thu, 05 Jul 2018 11:50:07 CDT
  • Noble Research Institute Project Yields Cutting-Edge Insight into Better Forage-Based Cattle Systems  Tue, 03 Jul 2018 10:09:52 CDT
  • As Lawmakers Get Closer to Producing a Final 2018 Farm Bill, Lots of Work Left to Do in Conference  Mon, 02 Jul 2018 11:18:28 CDT
  • Ag Industry Triumphs Over Activist Groups with Defeat of Lee-Booker Amendment in the Senate  Fri, 29 Jun 2018 10:05:44 CDT

  •  

       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.