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Beef Buzz News


US Roundtable for Sustainable Beef's Metric System Put to the Test - Noble's Chad Ellis Explains

Wed, 06 Jun 2018 11:53:38 CDT

US Roundtable for Sustainable Beef's Metric System Put to the Test - Noble's Chad Ellis Explains For the last several years, the members of the US Roundtable for Sustainable Beef have collaborated to develop a set of metrics to help guide and measure the efficiency and sustainability of the US beef industry. Chad Ellis of the Noble Research Institute, a partner of the USRSB, says that while these discussions have been going on for some time now, no one has yet actually put them to the test - up until about a year ago when Noble and several other industry partners teamed up to launch the Integrity Beef Pilot Project. He talked about that program and gave a brief report of its progress recently to Radio Oklahoma Ag Network Farm Director Ron Hays.


“The pilot is going great. We’re taking cattle from the Integrity Beef Alliance program with our ranchers here in Oklahoma and running those calves through the whole value chain,” Ellis explained. “We’re learning a lot.”


Noble first decided to get involved in this program to essentially give producers a seat at the table and a voice in the discussions. Ellis says that much of what the USRSB has developed is already being done in some way by producers. These guidelines will simply formalize such practices and create a way of measuring the success of each segment of the beef pipeline. The pilot itself, will allow producers and stakeholders participating in it to offer feedback on what aspects of the guidelines are helpful and what isn’t. More than anything, though, Ellis says it has significantly opened the lines of communications between the segments.


“What we’re doing in this pilot is actually looking at these indicators and metrics that the Roundtable has put together and trying to determine - do these make sense and if so, how can we provide back information to the Roundtable where we can make adjustments and empower the producer and make them more successful and economical in the future.”


Listen to Ellis and Hays discuss the progress of the Integrity Beef Pilot and how it complements the work being done by the USRSB, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   

Hear Ellis and Hays discuss the progress of the Integrity Beef Pilot by clicking or tapping the bar below
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