Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   

Beef Buzz News


As Industry Debates the Need of Traceability - the Performance Food Group Proves Program's Value

Tue, 31 Jul 2018 11:32:27 CDT

As Industry Debates the Need of Traceability - the Performance Food Group Proves Program's Value The US beef cattle industry has been talking about the need for traceability for years - all the way back since the Cow That Stole Christmas in 2003 and even beyond. Dr. Brad Morgan with the Performance Food Group told Radio Oklahoma Ag Network Farm Director Ron Hays in a recent interview, that having a reliable traceability system in place is something the customers he works with truly want.


“We finally just decided we were going to go ahead and do it ourselves. We call it “Path Proven,” that’s our marketing term for it,” Morgan said. “But, we take a DNA sample from each one of the cattle that go into our program. We can take a hamburger patty for instance and tell you exactly which carcass it came from.”


Morgan says this system does three things for PFG and its customers. First of all, if there is ever a problem with any products sold to a customer, a sample of meat (cooked or raw) from the product can be taken and its DNA tested to see if the product did in fact come from PFG’s Braveheart beef program. That helps to resolve most any issues that may arise. Secondly, Morgan says it keeps the packers honest. With the check-points in place, PFG can ensure that the meat being packaged under their brand is in fact from the cattle that have entered their program. Finally, it is a way to provide one of the most important selling points to customers - consistency of quality. Morgan says when high-quality beef is recognized, they trace it back to the ranch from which it originated so they know where to return for more high-quality beef. But to the industry’s credit, Morgan says he has never seen such a quality herd than the one we have now.


“I think we’re maxed out on carcass weight. These cattle are too big, but we can’t get them any bigger,” he said but added. “So, that’s something, but from a marbling standpoint, from a quality standpoint…It’s the best I’ve ever seen as a whole.”


Listen to Morgan and Hays discuss PFG’s traceability system and the value it adds to their program, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   

Listen to Morgan and Hays discuss PFG's traceability system and the value it adds to their program
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Is Your Herd Health Program Up to Snuff? BI's Craig Jones Offers Tips on Prepping for Fall Calving  Mon, 20 Aug 2018 10:22:35 CDT
  • Though Painful, Beef Producers Continue to Back President's Trade War: "Do What You Gotta Do"  Fri, 17 Aug 2018 10:17:05 CDT
  • Europe Claims It's Willing to Negotiate Trade Terms with US, But are They Really Serious About That  Thu, 16 Aug 2018 10:15:20 CDT
  • Livestock Economist Derrell Peel Says Market Signals All Pointing to Stocker Opportunities This Fall  Wed, 15 Aug 2018 11:14:38 CDT
  • Beef's New Digital Presence Already Showing Significant Return on Investment Less Than a Year In  Tue, 14 Aug 2018 11:22:36 CDT
  • Move Over Siri- NCBA's Alisa Harrison Shares Beef Industry's Plans to Introduce the World to 'Chuck'  Mon, 13 Aug 2018 11:26:01 CDT
  • Bill Bullard Explains the Injunction in Place Against Montana Beef Council Which Could be Expanded to Cover Other State Beef Councils  Fri, 10 Aug 2018 10:28:59 CDT
  • California Rancher Michael Williams Defends US Roundtable for Sustainable Beef- Saying Group is About Education to Improve Production Practices Across the Beef Chain  Thu, 09 Aug 2018 21:05:31 CDT
  • NCBA's Colin Woodall Says Fake Meat a Real Threat, Why USDA Should Oversee All Meat Products  Wed, 08 Aug 2018 11:17:44 CDT
  • Issue of Traceability Gains Traction in Cattle Industry, Producers Mull Possibilty of Voluntary Programs  Tue, 07 Aug 2018 10:23:27 CDT
  • Keep Calm and Carry On - Trump's Trade War Rages On, But World Market Remains Full of Optimism  Mon, 06 Aug 2018 10:26:37 CDT
  • Beef Export Market Continues to Grow Despite the Current Intensity in the Global Trade Environment  Fri, 03 Aug 2018 11:28:18 CDT
  • A New Day Dawning on Trade Talks with the Land of the Rising Sun? NCBAs Kent Bacus Thinks So  Thu, 02 Aug 2018 10:40:27 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Wed, 01 Aug 2018 10:58:04 CDT
  • As Industry Debates the Need of Traceability - the Performance Food Group Proves Program's Value  Tue, 31 Jul 2018 11:35:25 CDT
  • A Cut Above - Wholesaler Brad Morgan Offers Sneak Peek into the Retail World of High-End Beef  Mon, 30 Jul 2018 11:36:46 CDT
  • Challenges Ahead for the Beef Industry But Duane Lenz of CattleFax Confident in Market's Profitability  Fri, 27 Jul 2018 10:03:21 CDT
  • Food Fight - NCBA President Kevin Kester Calls Out FDA's Regulatory Power Grab Over 'Fake Meat'  Thu, 26 Jul 2018 15:58:53 CDT
  • NCBA President Kevin Kester Talks Frankly About Environmental Issues Affecting Modern Producers  Wed, 25 Jul 2018 12:19:02 CDT
  • Based on USDA's Cattle Inventory Report Derrell Peel Sees Herd Expansion Ongoing But Moderating  Tue, 24 Jul 2018 09:46:25 CDT
  • Derrell Peel Breaks Down the July USDA On Feed Report - Calls It an Overall Positive for the Market  Mon, 23 Jul 2018 10:15:15 CDT
  • If All the EPD Data Confuses- University of Missouri's Jared Decker Suggests Trying the Dollar Indexes  Fri, 20 Jul 2018 09:01:46 CDT
  • All Eyes on Placements this Friday as Industry Anticipates USDAs Release of Cattle Inventory Reports  Thu, 19 Jul 2018 11:34:18 CDT
  • Animal Rights Activists Join the Feminist Movement, Touting Livestock's "Reproductive Rights"  Wed, 18 Jul 2018 10:22:02 CDT
  • A Rising Culture of Violence Among Animal Activists Exposed in Latest Report from Animal Ag Alliance  Tue, 17 Jul 2018 09:58:32 CDT
  • Turf War Between FDA and USDA Over 'Fake Meat' Heats Up- NCBA's Danielle Beck Pushes Back  Mon, 16 Jul 2018 10:18:56 CDT
  • Bias Alert: FDA Asserts Unfounded Jurisdiction Over 'Fake Meat' in Kangaroo Court Hearing  Fri, 13 Jul 2018 10:31:08 CDT
  • It's Not Renegotiating Trade Terms That's Scary - It's Duking It Out with So Many Countries at Once  Thu, 12 Jul 2018 10:03:50 CDT
  • Cattle Inventory Projections Suggest Cow/Calf Producers Can Expect a Fairly Positive Year in 2018  Wed, 11 Jul 2018 10:11:40 CDT
  • As Selection Tools Become More Sophisticated, Ranchers are Growing More Confident in Decisions  Tue, 10 Jul 2018 09:43:34 CDT
  • Generational Transfer Happens Whether We're Prepared for it or Not- So Why Not Plan Ahead Now?  Mon, 09 Jul 2018 10:19:59 CDT
  • NCBA Regrets Scott Pruitt's Decision to Resign as EPA Chief, Defends Work as Regulatory Reformer  Fri, 06 Jul 2018 09:57:07 CDT
  • Canada Hits US Beef Industry Hard with New Tariffs in Retaliation Against Trump's Trade Policies  Thu, 05 Jul 2018 11:50:07 CDT
  • Noble Research Institute Project Yields Cutting-Edge Insight into Better Forage-Based Cattle Systems  Tue, 03 Jul 2018 10:09:52 CDT
  • As Lawmakers Get Closer to Producing a Final 2018 Farm Bill, Lots of Work Left to Do in Conference  Mon, 02 Jul 2018 11:18:28 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   Jan 18  |   Feb 18  |   Mar 18  |   Apr 18  |   May 18  |   Jun 18  |   Jul 18  |   Aug 18  |   Sep 18  |   Oct 18  |   Nov 18  |   Dec 18
       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.