Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   

Beef Buzz News


Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot

Tue, 04 Sep 2018 06:32:42 CDT

Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot Over the past year or so, Alisa Harrison, senior vice president for global marketing for the National Cattlemen’s Beef Association, has been a key player in the launch of the beef industry’s digital marketing efforts, a new campaign focused on revitalizing the long-standing Beef. It’s What’s for Dinner brand. She spoke recently with Radio Oklahoma Ag Network Farm Director Ron Hays about the campaign and some of the new components being incorporated to better reach consumers with relevant information where, when and how they want it.


“We launched the Beef. It’s What’s for Dinner campaign last October and it’s been all digital because everything we’re doing today is digital. Not just the older millennial parent but all of us are so connected to our devices,” Harrison said. “We’ve experimented with different kinds of platforms, but we’re advertising on some of the popular shows using Hulu…because that’s how millennials are watching television these days. And, then we have evolved into using some of the digital reality technology that’s out there.”


Earlier this summer, Harrison says the campaign launched its virtual reality component. By wearing a pair of goggles, consumers can take a virtual tour of a real farm or ranch and interact with an actual producer to learn about beef production and the people behind it. Harrison says this kind of engagement has been very effective in building consumer trust in beef and the beef industry. In addition, other innovations have been in the works as well. For instance, in the coming year, Harrison says the campaign will roll out the industry’s very own “bot,” a virtual representative of the beef industry designed to connect, educate and serve consumers much like iPhone’s Siri or Amazon’s Alexa, powered by artificial intelligence. This bot has affectionately been named “Chuck.”


“Chuck is an extension of the Beef. It’s What’s for Dinner brand and it going to be kind of a centerpiece of our program in our next fiscal year. We created Chuck to help consumers learn how to cook beef and feed up new recipes,” she said. “That can be done through either voice, our website our through your smartphone.”


Listen to Harrison speak more about the Beef. It’s What’s for Dinner digital campaign and how they are working to better reach consumers, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today. Today's edition is a special encore presentation.



   
   

Ron Hays Beef Buzzes With Alisa Harrision of NCBA on Beef's Digital Marketing Efforts
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Beef Markets Surprise with Unseasonable Fundamental Strength Supported by Cheaper Corn Stocks  Tue, 18 Sep 2018 10:59:44 CDT
  • Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to Celebrate  Mon, 17 Sep 2018 09:38:54 CDT
  • Witnessing a Revolution - Genomic Research, New Technology Continues to Advance Angus Breed  Fri, 14 Sep 2018 09:42:15 CDT
  • Mystery Lurks as Seasonal Lows in Cull Cow Market Arrive Early- LMIC’s Jim Robb Offers This Advice  Thu, 13 Sep 2018 10:57:55 CDT
  • US Beef Export Numbers Paint a Picture of a Robust Demand Environment in the Global Marketplace  Wed, 12 Sep 2018 10:46:16 CDT
  • NCBA's Colin Woodall Races Against Clock to Tie-up Legislative Priorities as Fall Deadlines Approach  Tue, 11 Sep 2018 10:51:24 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Mon, 10 Sep 2018 11:15:55 CDT
  • Animal Disease Still a Serious Threat to Markets, But Much Progress Has Been Made to Limit Impact  Fri, 07 Sep 2018 11:29:01 CDT
  • Strong Beef Demand Helping Offset Rising Supplies of Cattle in Pipeline  Thu, 06 Sep 2018 08:39:37 CDT
  • After the Website Makeover, Millions Flock to Beef It's Whats for Dinner- Nicely Done!  Wed, 05 Sep 2018 12:40:55 CDT
  • Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot  Tue, 04 Sep 2018 06:33:02 CDT
  • Derrell Peel Advises Producers to Start Considering Fall Marketing Plans as Seasonal Lows Approach  Fri, 31 Aug 2018 11:26:54 CDT
  • Geneticist Megan Rolf Shares Her Progress on Developing the Next Big EPD for Water Efficiency  Thu, 30 Aug 2018 10:39:44 CDT
  • K-State's Megan Rolf Continues Search for Elusive Genetic Trait to Improve Cattle's Water-Efficiency  Wed, 29 Aug 2018 15:15:44 CDT
  • NCBA Environmental Counsel Scott Yager Says WOTUS Fight Likely Headed for the Supreme Court  Tue, 28 Aug 2018 10:20:02 CDT
  • Latest USDA Cattle on Feed Report Confirms Larger Supplies Ahead, OSU's Dr. Derrell Peel Reacts  Mon, 27 Aug 2018 10:23:58 CDT
  • Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to Celebrate  Fri, 24 Aug 2018 11:36:17 CDT
  • Witnessing a Revolution - Genomic Research, New Technology Continues to Advance Angus Breed  Thu, 23 Aug 2018 10:30:48 CDT
  • Speculations Form as Market Awaits Release of On Feed Report, Expectations Hinge on Marketings  Wed, 22 Aug 2018 11:15:24 CDT
  • Changing the Rhythm - The Rise of Disruptive Technologies and Their Influence on the Beef Industry  Tue, 21 Aug 2018 10:39:30 CDT
  • Is Your Herd Health Program Up to Snuff? BI's Craig Jones Offers Tips on Prepping for Fall Calving  Mon, 20 Aug 2018 10:22:35 CDT
  • Though Painful, Beef Producers Continue to Back President's Trade War: "Do What You Gotta Do"  Fri, 17 Aug 2018 10:17:05 CDT
  • Europe Claims It's Willing to Negotiate Trade Terms with US, But are They Really Serious About That  Thu, 16 Aug 2018 10:15:20 CDT
  • Livestock Economist Derrell Peel Says Market Signals All Pointing to Stocker Opportunities This Fall  Wed, 15 Aug 2018 11:14:38 CDT
  • Beef's New Digital Presence Already Showing Significant Return on Investment Less Than a Year In  Tue, 14 Aug 2018 11:22:36 CDT
  • Move Over Siri- NCBA's Alisa Harrison Shares Beef Industry's Plans to Introduce the World to 'Chuck'  Mon, 13 Aug 2018 11:26:01 CDT
  • Bill Bullard Explains the Injunction in Place Against Montana Beef Council Which Could be Expanded to Cover Other State Beef Councils  Fri, 10 Aug 2018 10:28:59 CDT
  • California Rancher Michael Williams Defends US Roundtable for Sustainable Beef- Saying Group is About Education to Improve Production Practices Across the Beef Chain  Thu, 09 Aug 2018 21:05:31 CDT
  • NCBA's Colin Woodall Says Fake Meat a Real Threat, Why USDA Should Oversee All Meat Products  Wed, 08 Aug 2018 11:17:44 CDT
  • Issue of Traceability Gains Traction in Cattle Industry, Producers Mull Possibilty of Voluntary Programs  Tue, 07 Aug 2018 10:23:27 CDT
  • Keep Calm and Carry On - Trump's Trade War Rages On, But World Market Remains Full of Optimism  Mon, 06 Aug 2018 10:26:37 CDT
  • Beef Export Market Continues to Grow Despite the Current Intensity in the Global Trade Environment  Fri, 03 Aug 2018 11:28:18 CDT
  • A New Day Dawning on Trade Talks with the Land of the Rising Sun? NCBAs Kent Bacus Thinks So  Thu, 02 Aug 2018 10:40:27 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Wed, 01 Aug 2018 10:58:04 CDT
  • As Industry Debates the Need of Traceability - the Performance Food Group Proves Program's Value  Tue, 31 Jul 2018 11:35:25 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   Jan 18  |   Feb 18  |   Mar 18  |   Apr 18  |   May 18  |   Jun 18  |   Jul 18  |   Aug 18  |   Sep 18  |   Oct 18  |   Nov 18  |   Dec 18
       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.