Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot

Tue, 04 Sep 2018 06:32:42 CDT

Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot Over the past year or so, Alisa Harrison, senior vice president for global marketing for the National Cattlemen’s Beef Association, has been a key player in the launch of the beef industry’s digital marketing efforts, a new campaign focused on revitalizing the long-standing Beef. It’s What’s for Dinner brand. She spoke recently with Radio Oklahoma Ag Network Farm Director Ron Hays about the campaign and some of the new components being incorporated to better reach consumers with relevant information where, when and how they want it.


“We launched the Beef. It’s What’s for Dinner campaign last October and it’s been all digital because everything we’re doing today is digital. Not just the older millennial parent but all of us are so connected to our devices,” Harrison said. “We’ve experimented with different kinds of platforms, but we’re advertising on some of the popular shows using Hulu…because that’s how millennials are watching television these days. And, then we have evolved into using some of the digital reality technology that’s out there.”


Earlier this summer, Harrison says the campaign launched its virtual reality component. By wearing a pair of goggles, consumers can take a virtual tour of a real farm or ranch and interact with an actual producer to learn about beef production and the people behind it. Harrison says this kind of engagement has been very effective in building consumer trust in beef and the beef industry. In addition, other innovations have been in the works as well. For instance, in the coming year, Harrison says the campaign will roll out the industry’s very own “bot,” a virtual representative of the beef industry designed to connect, educate and serve consumers much like iPhone’s Siri or Amazon’s Alexa, powered by artificial intelligence. This bot has affectionately been named “Chuck.”


“Chuck is an extension of the Beef. It’s What’s for Dinner brand and it going to be kind of a centerpiece of our program in our next fiscal year. We created Chuck to help consumers learn how to cook beef and feed up new recipes,” she said. “That can be done through either voice, our website our through your smartphone.”


Listen to Harrison speak more about the Beef. It’s What’s for Dinner digital campaign and how they are working to better reach consumers, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today. Today's edition is a special encore presentation.



   
   

Ron Hays Beef Buzzes With Alisa Harrision of NCBA on Beef's Digital Marketing Efforts
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • The Fight is Coming - AFBF President Zippy Duvall Unveils New Campaign to Pass to WOTUS 2.0  Tue, 15 Jan 2019 10:01:41 CST
  • Government Shutdown Flirting with Potentially Serious Financial Implications for Beef Producers  Mon, 14 Jan 2019 10:23:43 CST
  • NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging  Fri, 11 Jan 2019 10:28:56 CST
  • Based on Available Info, KSU's Glynn Tonsor Predicts Potentially Profitable Year for Cow/Calf Sector  Thu, 10 Jan 2019 10:10:26 CST
  • Economist Glynn Tonsor Addresses Recession Rumors, Why that Should Concern Cattle Producers  Wed, 09 Jan 2019 10:26:22 CST
  • Work on New WOTUS Rule Delayed by Government Shutdown as Window of Opportunity Closes  Tue, 08 Jan 2019 10:03:53 CST
  • NCBA, Environmental Groups Prepare to Touch Gloves as Effort to Revamp WOTUS Rule Heats Up  Mon, 07 Jan 2019 10:34:56 CST
  • Herd Expansion Shows Signs of Slowing, Only Marginal Growth Expected in Next Inventory Report  Fri, 04 Jan 2019 10:34:53 CST
  • Herd Expansion Shows Signs of Slowing, Only Marginal Growth Expected in Next Inventory Report  Fri, 04 Jan 2019 10:20:31 CST
  • New Year, New Challenges, New Policy Decisions to Make- Cattle Industry Gears Up for a Busy 2019  Thu, 03 Jan 2019 10:42:50 CST
  • 2018 a Good Year for Beef Producers Says Michael Kelsey - But What's in Store for the New Year?  Wed, 02 Jan 2019 10:11:27 CST
  • Angus Link Designed to Show All Black Cattle Are Not Equal  Wed, 02 Jan 2019 06:14:20 CST
  • American Angus President John Pfeiffer Offers the Back Story of the 40 Year Overnight Success of the Certified Angus Beef Program  Thu, 27 Dec 2018 18:06:16 CST
  • Expect Lots of Conversation About Animal ID in 2019- Chelsea Good Offers the LMA Viewpoint  Wed, 26 Dec 2018 07:42:19 CST
  • Derrell Peel and Ron Hays Beef Buzz- Contemplating the January 1, 2019 Beef Cow Number  Tue, 25 Dec 2018 12:20:25 CST
  • Surprising Beef Demand Sustained During '18 Results in Favorable December Cattle on Feed Report  Fri, 21 Dec 2018 09:41:29 CST
  • Chairwoman Dawn Caldwell Rebukes Critics' Claims About State Beef Council Federation's Work  Thu, 20 Dec 2018 12:06:06 CST
  • Producers Prove Very Cooperative Under FDA Veterinary Feed Directive and Judicious Antibiotic Use  Wed, 19 Dec 2018 13:01:32 CST
  • Market Watcher Derrell Peel Reviews this Fall Run of Calves as We Close Out 2018 and Look to '19  Tue, 18 Dec 2018 13:14:57 CST
  • Jim Robb of the Livestock Marketing Information Center Breaks Down Latest Beef Trade Numbers  Mon, 17 Dec 2018 13:10:56 CST
  • Cattle Industry Claims Key Victories in New Farm Bill with Funding Provisions for FMD Bank and EQIP  Fri, 14 Dec 2018 10:36:58 CST
  • Pressure from Fundamentals, Nonstop Muddy Feedlot Conditions Finally Catches Up to the Markets  Thu, 13 Dec 2018 12:12:56 CST
  • Pressure from Fundamentals, Nonstop Muddy Feedlot Conditions Finally Catches Up to the Markets  Thu, 13 Dec 2018 12:04:02 CST
  • CattleFax Has a Wealth of Market Information on Tap for Producers at Upcoming Cattle Convention  Wed, 12 Dec 2018 11:23:51 CST
  • NCBA's Kevin Kester Lights Fire Under USTR to Get US - Japan Trade Deal Negotiations Underway  Tue, 11 Dec 2018 11:12:38 CST
  • OKC-Based Kirkpatrick Foundation Raises Eyebrows with Not-So-Subtle Pro-Vegan Messages  Mon, 10 Dec 2018 12:18:30 CST
  • The Angus Cow- Unsung Hero of Certified Angus Beef  Sat, 08 Dec 2018 16:03:01 CST
  • Today's Beef Cattle Doing Better at Providing a Great Eating Experience Every Time for Consumers  Thu, 06 Dec 2018 19:55:13 CST
  • USMEF Chair-Elect Cevin Jones Says There is a Great Story to Tell Right Now in the Export Business  Wed, 05 Dec 2018 09:54:57 CST
  • Cameron Bruett of JBS Says Traceability Should be an Industry Priority, But Shouldn't Be Rushed  Tue, 04 Dec 2018 10:00:17 CST
  • Cameron Bruett of JBS-USA Addresses the Beef Industry's Problem with Perception vs. Reality  Mon, 03 Dec 2018 15:15:11 CST
  • Angus Association's New Angus Link Program to Highlight Breed's Superior Genetic, Profit Potential  Fri, 30 Nov 2018 09:45:09 CST
  • Former Chair John Pfeiffer Recounts the Certified Angus Beef Success Story - 40 Years in the Making  Thu, 29 Nov 2018 11:31:59 CST
  • Chelsea Good of the Livestock Marketing Association Weighs in on the Cattle Traceability Debate  Wed, 28 Nov 2018 10:25:24 CST
  • Chairwoman Dawn Caldwell Rebukes Critics' Claims About State Beef Council Federation's Work  Tue, 27 Nov 2018 10:08:29 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.