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Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

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Beef Buzz News


After the Website Makeover, Millions Flock to Beef It's Whats for Dinner- Nicely Done!

Wed, 05 Sep 2018 12:40:33 CDT

After the Website Makeover, Millions Flock to Beef It's Whats for Dinner- Nicely Done! Almost a year ago, the cattle industry brought together a lot of their information online into one unified place, the Beef. It’s What’s for Dinner website. Alisa Harrison, senior vice president for global marketing at the National Cattlemen’s Beef Association, talked recently about the impact the beef industry’s digital campaign has had since its launch last fall with Radio Oklahoma Ag Network Farm Director Ron Hays.


“We’re very pleased with how we’ve done. We launched it last October and to date we’ve had almost 8 million visitors to that website,” Harrison said. “When you look at the year prior, there was only 3 million. And so that’s where we’re targeting all of our advertising to drive people back to that website.”


Naturally, the recipes and cookery found on the website are the most popular features. However, Harrison says more and more people are visiting the Rethink the Ranch pages and spending longer amounts of time there, which tells her people are truly interested in that content. What is also different than in years before is that the information is now being aggressively pushed out to consumers where before it was just simply available - consumers were never proactively invited to visit the site. Since the launch, though, Harrison says NCBA has changed the way it measures the analytics and data gathered from digital impressions. She explained how this information is used to correlate the number of visits to actual beef demand.


“Our whole goal is to make beef the No. 1 protein and so before we launched our campaign, we did a series of baseline studies. Then right after we do a campaign, now, we’ll go back and do more. We’ve found the awareness of Beef. It’s What’s for Dinner has significantly increased from October,” she said. “We’re tracking it pretty closely to make sure that what we’re doing is increasing attitudes. And, when you look at overall beef demand and consumption - consumption is going up and beef demand is strong. People are eating more beef and they’re paying more money for it.”


Listen to Harrison and Hays discuss the impact that the beef industry’s renewed digital presence is having on consumer demand and attitude, on today’s Beef Buzz. (an encore edition)


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   


   

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Beef News

  • Beef Markets Surprise with Unseasonable Fundamental Strength Supported by Cheaper Corn Stocks  Tue, 18 Sep 2018 10:59:44 CDT
  • Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to Celebrate  Mon, 17 Sep 2018 09:38:54 CDT
  • Witnessing a Revolution - Genomic Research, New Technology Continues to Advance Angus Breed  Fri, 14 Sep 2018 09:42:15 CDT
  • Mystery Lurks as Seasonal Lows in Cull Cow Market Arrive Early- LMIC’s Jim Robb Offers This Advice  Thu, 13 Sep 2018 10:57:55 CDT
  • US Beef Export Numbers Paint a Picture of a Robust Demand Environment in the Global Marketplace  Wed, 12 Sep 2018 10:46:16 CDT
  • NCBA's Colin Woodall Races Against Clock to Tie-up Legislative Priorities as Fall Deadlines Approach  Tue, 11 Sep 2018 10:51:24 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Mon, 10 Sep 2018 11:15:55 CDT
  • Animal Disease Still a Serious Threat to Markets, But Much Progress Has Been Made to Limit Impact  Fri, 07 Sep 2018 11:29:01 CDT
  • Strong Beef Demand Helping Offset Rising Supplies of Cattle in Pipeline  Thu, 06 Sep 2018 08:39:37 CDT
  • After the Website Makeover, Millions Flock to Beef It's Whats for Dinner- Nicely Done!  Wed, 05 Sep 2018 12:40:55 CDT
  • Beef, It's Whats for Dinner Revitalization Going Well- Beef Industry to Build on Rollout with Chuck the Beef Bot  Tue, 04 Sep 2018 06:33:02 CDT
  • Derrell Peel Advises Producers to Start Considering Fall Marketing Plans as Seasonal Lows Approach  Fri, 31 Aug 2018 11:26:54 CDT
  • Geneticist Megan Rolf Shares Her Progress on Developing the Next Big EPD for Water Efficiency  Thu, 30 Aug 2018 10:39:44 CDT
  • K-State's Megan Rolf Continues Search for Elusive Genetic Trait to Improve Cattle's Water-Efficiency  Wed, 29 Aug 2018 15:15:44 CDT
  • NCBA Environmental Counsel Scott Yager Says WOTUS Fight Likely Headed for the Supreme Court  Tue, 28 Aug 2018 10:20:02 CDT
  • Latest USDA Cattle on Feed Report Confirms Larger Supplies Ahead, OSU's Dr. Derrell Peel Reacts  Mon, 27 Aug 2018 10:23:58 CDT
  • Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to Celebrate  Fri, 24 Aug 2018 11:36:17 CDT
  • Witnessing a Revolution - Genomic Research, New Technology Continues to Advance Angus Breed  Thu, 23 Aug 2018 10:30:48 CDT
  • Speculations Form as Market Awaits Release of On Feed Report, Expectations Hinge on Marketings  Wed, 22 Aug 2018 11:15:24 CDT
  • Changing the Rhythm - The Rise of Disruptive Technologies and Their Influence on the Beef Industry  Tue, 21 Aug 2018 10:39:30 CDT
  • Is Your Herd Health Program Up to Snuff? BI's Craig Jones Offers Tips on Prepping for Fall Calving  Mon, 20 Aug 2018 10:22:35 CDT
  • Though Painful, Beef Producers Continue to Back President's Trade War: "Do What You Gotta Do"  Fri, 17 Aug 2018 10:17:05 CDT
  • Europe Claims It's Willing to Negotiate Trade Terms with US, But are They Really Serious About That  Thu, 16 Aug 2018 10:15:20 CDT
  • Livestock Economist Derrell Peel Says Market Signals All Pointing to Stocker Opportunities This Fall  Wed, 15 Aug 2018 11:14:38 CDT
  • Beef's New Digital Presence Already Showing Significant Return on Investment Less Than a Year In  Tue, 14 Aug 2018 11:22:36 CDT
  • Move Over Siri- NCBA's Alisa Harrison Shares Beef Industry's Plans to Introduce the World to 'Chuck'  Mon, 13 Aug 2018 11:26:01 CDT
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  • California Rancher Michael Williams Defends US Roundtable for Sustainable Beef- Saying Group is About Education to Improve Production Practices Across the Beef Chain  Thu, 09 Aug 2018 21:05:31 CDT
  • NCBA's Colin Woodall Says Fake Meat a Real Threat, Why USDA Should Oversee All Meat Products  Wed, 08 Aug 2018 11:17:44 CDT
  • Issue of Traceability Gains Traction in Cattle Industry, Producers Mull Possibilty of Voluntary Programs  Tue, 07 Aug 2018 10:23:27 CDT
  • Keep Calm and Carry On - Trump's Trade War Rages On, But World Market Remains Full of Optimism  Mon, 06 Aug 2018 10:26:37 CDT
  • Beef Export Market Continues to Grow Despite the Current Intensity in the Global Trade Environment  Fri, 03 Aug 2018 11:28:18 CDT
  • A New Day Dawning on Trade Talks with the Land of the Rising Sun? NCBAs Kent Bacus Thinks So  Thu, 02 Aug 2018 10:40:27 CDT
  • Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the Ranch  Wed, 01 Aug 2018 10:58:04 CDT
  • As Industry Debates the Need of Traceability - the Performance Food Group Proves Program's Value  Tue, 31 Jul 2018 11:35:25 CDT

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