Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
    
   
   
   
   
   
   
   
   
   

Beef Buzz News


Despite Consumers Growing Concern with Production Practices - Taste, Price, Convenience Still King

Fri, 28 Sep 2018 09:55:57 CDT

Despite Consumers Growing Concern with Production Practices - Taste, Price, Convenience Still King Radio Oklahoma Ag Network Farm Director Ron Hays caught up recently with Shawn Darcy, director of market research for the National Cattlemen’s Beef Association on behalf of the Beef Checkoff. Darcy explained what today’s consumer looks like, how they think and how producers as an industry should approach their marketing strategy to most effectively reach them.


“The biggest highlight and the first thing to remember is that they are coming from a place of being very positive. Over three-quarters of people think that the beef industry is doing a good job or feel positive about that,” he said, but added. “At the same time, there’s been a growing trend of consumers wanting to know more information about how their food is raised.”


While people are becoming more concerned about how their food is made, Darcy explains that we are now beginning to see consumers soften their tones on the subject and realizing that they have a certain level of unfamiliarity with normal production practices that go on at the farm. Darcy says consumers are acknowledging that fact and are taking it into consideration when evaluating our food production system for themselves, which has created a learning opportunity in which the industry can reach out to consumers and educate them about beef. However, even with the strong emotional feelings tied to these issues, Darcy says consumers are ultimately motivated in their purchase decisions by baseline economic drivers.


“Taste, price and convenience are still king,” he said, but described the best strategy for overcoming consumer concerns regarding production. “The most important thing is highlighting the people that are involved in the process, whether it’s the ranchers, the operators, nutritionists, veterinarians… People matter to consumers and I think hearing those stories through whatever platform that might be - that resonates with consumers.”


Listen to Darcy and Hays discuss the behavioral profile of today’s beef consumer, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   





   

Listen to Darcy and Hays discuss the behavioral profile of today's beef consumer, on today's show.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • South Dakota Rancher Todd Wilkinson Tells EPW, Cattlemen Part of the Solution to Climate Change  Tue, 22 Oct 2019 07:53:15 CDT
  • Rabo Analyst Don Close Predicts Grow Yard Concept Will Become Essential to the Beef Pipeline System  Mon, 21 Oct 2019 11:56:03 CDT
  • OSU's Janeen Salak-Johnson Tells Cattle Producers Being Open to Doing Things Differently Can Save an Industry  Fri, 18 Oct 2019 15:02:09 CDT
  • OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists  Thu, 17 Oct 2019 05:56:09 CDT
  • Letting the Markets Do What They Do - Economist Glynn Tonsor Explains All  Wed, 16 Oct 2019 07:45:29 CDT
  • NCBA’s Season Solario Explains How the Checkoff is Working to Head Consumers Off at the Pass, Digitally Speaking  Tue, 15 Oct 2019 09:31:40 CDT
  • NCBA’s Season Solario Unveils the Magic Behind the Success of the Beef. It’s What’s for Dinner Brand  Fri, 11 Oct 2019 06:26:18 CDT
  • Changes in the Dynamics of Global Beef Trade Evident in Latest Export Numbers Out from USMEF  Thu, 10 Oct 2019 13:42:22 CDT
  • Markets Well Down the Road to Recovery as Heat from the Tyson Fire Cools Down  Wed, 09 Oct 2019 05:54:36 CDT
  • With a Trade Deal in the Bag, NCBA’s Kent Bacus Says Nothing Stands in the Way of US Beef’s Domination in Japan  Tue, 08 Oct 2019 20:05:48 CDT
  • The Numbers Don’t Lie - K-State Economist Glynn Tonsor Says No Beef Demand Bump from COOL  Mon, 07 Oct 2019 08:20:15 CDT
  • Better Times Ahead for Cow/Calf Producers Says LMIC Senior Economist Jim Robb  Fri, 04 Oct 2019 07:00:38 CDT
  • Market Watcher Jim Robb Suggests Aggressive Female Slaughter Activity May Set Stage for Higher Fed Prices  Thu, 03 Oct 2019 08:00:20 CDT
  • LMA’s Chelsea Good Shares Her Thoughts on Today's Hot Button Issues in the Animal Ag Industry  Wed, 02 Oct 2019 09:26:24 CDT
  • Livestock Marketing Association’s Chelsea Good Working with Industry Partners to Address Post-Fire Market Concerns  Tue, 01 Oct 2019 06:28:51 CDT
  • okPORK's Roy Lee Lindsey Exposes the Hypocrisy of Mandatory Country of Origin Labeling  Mon, 30 Sep 2019 18:14:34 CDT
  • NCBA’s Colin Woodall Pushes Back on OCM’s False, Inflammatory Claims Regarding Checkoff Funding  Mon, 30 Sep 2019 11:50:44 CDT
  • King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It  Fri, 27 Sep 2019 14:29:24 CDT
  • King Ranch Institute's Dr. Clay Mathis Talks Technology on the Ranch, and How to Make Money Using It  Fri, 27 Sep 2019 10:36:39 CDT
  • Trump Strikes Deal with Japan - NCBA Lobbyist Colin Woodall Affirms It's Just What Cattlemen Wanted  Thu, 26 Sep 2019 10:25:22 CDT
  • Grow Yard Concept Finding Its Footing in Beef Industry - Analyst Don Close Says Opportunity Abounds  Tue, 24 Sep 2019 10:30:21 CDT
  • K-State's Glynn Tonsor Says Struggling Cattle Markets Propped Up By Robust Domestic Beef Demand  Mon, 23 Sep 2019 11:53:00 CDT
  • Burger King Reports Increased Sales of Conventional Beef Burgers Alongside Climbing Impossible Burger Sales  Fri, 20 Sep 2019 10:34:32 CDT
  • USMEF's Dan Halstrom on What Japan's Meat Trade Really Wants from the US Beef Cattle Industry  Thu, 19 Sep 2019 10:11:34 CDT
  • Formal Agreement with Japan Announced by White House Could Help Grow Island's Taste for Tongue  Wed, 18 Sep 2019 11:05:20 CDT
  • OSU's Janeen Salak-Johnson on Killing the Sacred Cows of the Beef Business, How Being Open to Doing Things Differently Can Save an Industry  Tue, 17 Sep 2019 10:34:24 CDT
  • OSU's Janeen Salak-Johnson Warns Beef Producers of the Coming Scrutiny from Animal Welfare Activists  Mon, 16 Sep 2019 11:07:53 CDT
  • Repeal of WOTUS Strikes Emotional Chord with OCA's Michael Kelsey, Reflecting on Action's Significance  Fri, 13 Sep 2019 11:36:52 CDT
  • American Angus Assoc. CEO Mark McCully Reflects on the Angus Breed's Role the Beef Industry Today  Thu, 12 Sep 2019 11:49:28 CDT
  • Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics  Wed, 11 Sep 2019 10:06:31 CDT
  • Fall Looking Like a Mixed Bag for Beef - Peel Advises Producers Pay Close Attention to Market Dynamics  Wed, 11 Sep 2019 10:04:16 CDT
  • Cattle Markets Not Expected to Improve as Seasonal Demand Shifts into Lower Gear Heading into Fall  Tue, 10 Sep 2019 10:22:26 CDT
  • State Officials in Colorado Help Local Farmers, Ranchers Launch New "Better With Beef" Initiative  Mon, 09 Sep 2019 11:21:19 CDT
  • Beef Industry Soon to Launch New Campaign Leveraging Consumer Interest in the BQA Program  Fri, 06 Sep 2019 10:06:04 CDT
  • NCBA's Alisa Harrison Highlights the Tremendous Value Digital Marketing Adds to the Beef Checkoff  Thu, 05 Sep 2019 10:27:08 CDT

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.