Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Beef Buzz News


Certified Angus Beef Faces Its Next Big Hurdle- Raising the Bar on Consumer Trust to the Next Level

Tue, 06 Nov 2018 11:29:52 CST

Certified Angus Beef Faces Its Next Big Hurdle- Raising the Bar on Consumer Trust to the Next Level According to Certified Angus Beef CEO John Stika, despite four decades of unparalleled success- there are still a few challenges out there facing the CAB brand. But there is also a lot of opportunity to be had too, he says. Stika expounded on that thought over the weekend in a conversation with Radio Oklahoma Ag Network Farm Director Ron Hays during the 2018 American Angus Association Convention in Columbus, Ohio.


“I think the challenges continue to be just making sure as an industry we are communicating that consumer demand at the speed of commerce,” Stika said. “As we make decisions more quickly, we’ve got to be able to make sure that economic signal is flowing to as many people as fast as we can. But the challenges are simply getting consumers to understand the price/value relationship between what they are asked to pay for Certified Angus Beef and the value it delivers to them as an individual. I think there is a lot more opportunities than there is challenges.”


According to Stika, the fact that there is a growing population out there, rising into the middle class, is one major opportunity that is being presented to the beef industry currently. Stika reminds us that when people become more financially secure, they generally tend to purchase higher quality protein. CAB, he says, will and needs to be a large part of that supply that satisfies that growing demand. He says in order to accomplish this, CAB has to appeal to the values that consumers draw from when making their purchasing decisions - trust being a primary factor in that decision-making process.


“When you brand a product, you basically put your name on it above the commodity. If you betray that consumer’s trust once, they may come back one more time. But if you betray it twice, they may never come back,” he explained. “We believe the first 40 years have been very successful. We believe the next 40 years can be even more successful. But, to do that, we’re going to have to even further elevate the level of trust that consumers place in Certified Angus Beef.”


Listen to Stika and Hays discuss the challenges and opportunities surrounding consumer trust currently facing the CAB brand, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   




   

Hear Stika and Hays discuss the challenges and opportunities surrounding consumer trust currently.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Selecting for Leg and Hoof Structure- Dr. Jennifer Bormann Says a Genetic Baseline is Being Developed  Mon, 18 Mar 2019 09:02:37 CDT
  • NCBA Chief Vet Dr. Kathy Simmons Explains the Necessity of Responsible Antimicrobial Stewardship  Fri, 15 Mar 2019 11:34:50 CDT
  • BQA Program Highly Regarded as Producers' Most Important Tool to Ensure Quality Beef Production  Thu, 14 Mar 2019 12:48:31 CDT
  • 2018 an Exceptional Year for US Beef Exports Especially in Asian Market Despite Current Challenges  Wed, 13 Mar 2019 10:58:19 CDT
  • Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing  Tue, 12 Mar 2019 12:01:16 CDT
  • Market Watcher Derrell Peel Says USDA On Feed Report Suggests Spring Weather Market Brewing  Mon, 11 Mar 2019 12:22:29 CDT
  • Beef Industry Claims Major Victory in Fake Meat Fight But NCBA's Colin Woodall Says War's Not Over  Fri, 08 Mar 2019 13:02:24 CST
  • If US-China Relations Fixed, Beef Demand Could Grow Exponentially - Unless Recession Gets in Way  Thu, 07 Mar 2019 11:32:46 CST
  • NCBA's Alisa Harrison Explains Why Checkoff Research is so Critically Important to the Beef Industry  Wed, 06 Mar 2019 14:25:56 CST
  • Industry Seeing a Return on Its Digital Investment - NCBA's Alisa Harrison Says Strategy is Working  Tue, 05 Mar 2019 13:05:18 CST
  • There's a New Expert in Town and His Name is Chuck- NCBA Formally Launches Chuck Knows Beef  Mon, 04 Mar 2019 12:14:30 CST
  • National Cattle Count Shows Slightly Bigger Total US Herd as of January First, 2019- Derrell Peel Sees No Surprises in Report  Fri, 01 Mar 2019 04:51:41 CST
  • NCBA’s Kevin Kester Urges Producers to Take a Stand For WOTUS, Submit Comments to EPA  Fri, 01 Mar 2019 07:05:06 CST
  • "Meat" Becoming a Relative Term as Market Continues to Grapple with Advent of Lab-Grown Protein  Wed, 27 Feb 2019 15:41:36 CST
  • American Angus Association President John Pfeiffer Talks Angus Link and Angus Source with Ron Hays  Tue, 26 Feb 2019 08:03:35 CST
  • Dan Thomson Reinforces Stance on Judicious Antibiotic Use, Cites Very Real Threat of Resistance  Tue, 26 Feb 2019 05:58:12 CST
  • K-State Vet Dr. Dan Thomson Argues Judicious Antibiotic Use Remains Essential to the Beef Industry  Fri, 22 Feb 2019 12:22:29 CST
  • American Hereford Assoc.'s Shane Bedwell Gives Us 'a Look Under the Hood' in Genetic Evaluation  Thu, 21 Feb 2019 10:22:47 CST
  • Hereford Association Overhauls Breed's Genetic Evaluation System, Leverages Its Value Programs  Wed, 20 Feb 2019 17:01:00 CST
  • "It's Not Going to Amount to a Hill of Beans What You Eat in Terms of Climate Change" - End Quote  Tue, 19 Feb 2019 11:30:49 CST
  • The Untold Story of the US Beef Industry - NCBA's Dr. Sara Place Adds "Upcycling" to the Narrative  Mon, 18 Feb 2019 16:22:50 CST
  • The Untold Story of the US Beef Industry - NCBA's Dr. Sara Place Adds "Upcycling" to the Narrative  Mon, 18 Feb 2019 12:19:41 CST
  • Market Watcher Derrell Peel Breaks Down Current Feed and Hay Situation- Bottom Line, We're Good  Fri, 15 Feb 2019 11:51:42 CST
  • Roadmap to Disease Traceback System Takes Shape, But Many Devilish Details Still Left to Iron Out  Thu, 14 Feb 2019 12:39:42 CST
  • USDA Lays Groundwork on Disease Traceback System as Industry Begins to Warm Up to the Idea  Wed, 13 Feb 2019 10:05:43 CST
  • USMEF's Dan Halstrom Says New Deals Like the USMCA Vital for Sustainable Long-Term Growth  Tue, 12 Feb 2019 11:08:40 CST
  • 2018 US Beef Export Sales Set to Break Record with an Estimated $8.5 Billion of Total Product Sold  Mon, 11 Feb 2019 10:30:48 CST
  • Can't Make Heads or Tails of ELDs, Hours of Service? No One Can... Allison Rivera Sets Us Straight  Fri, 08 Feb 2019 11:11:47 CST
  • Clock Ticking as USDA Plays Catch Up from Shutdown, Drags Its Feet on Implementing the Farm Bill  Thu, 07 Feb 2019 12:44:02 CST
  • CattleFax's Randy Blach Says Evolution of US Beef Industry Remarkable, Still More Work to be Done  Wed, 06 Feb 2019 10:09:13 CST
  • CattleFax CEO Randy Blach Shares Positive Outlook on Cattle Markets, Warns of Possible Setbacks  Tue, 05 Feb 2019 16:16:20 CST
  • The Trouble with Trade - NCBA's Kent Bacus Says with Trade Deals, We're Our Own Worst Enemy  Mon, 04 Feb 2019 11:28:00 CST
  • China Holds Potential to Increase US Beef Exports by $4 Billion - Provided Trade Negotiations Go Well  Fri, 01 Feb 2019 09:28:53 CST
  • Fighting the Good Fight - NCBA's Colin Woodall Says Beef Industry Has "Fake Meat" Labs on the Run  Thu, 31 Jan 2019 13:42:49 CST
  • From the Cattle Industry Convention- Don Close Talks Cattle Inventory and More With Ron Hays  Wed, 30 Jan 2019 07:31:15 CST

  •  

    Beef Buzz Archives

    Old Archives  |   2010  |   2011  |   2012  |   2013  |   2014  |   2015  |   2016  |   2017  |   2018  |   Jan 19  |   Feb 19  |   Mar 19  |   Apr 19  |   May 19  |   Jun 19  |   Jul 19  |   Aug 19  |   Sep 19  |   Oct 19  |   Nov 19  |   Dec 19
       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.