Beef Buzz News
NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging
Fri, 11 Jan 2019 10:26:40 CST
Ryan Goodman is director of grassroots advocacy and spokesperson development for the National Cattlemen’s Beef Association. He travels the country to work with cattle producers and teach them how to be effective advocates for the beef industry. During a visit to Oklahoma City this week, he spoke with Radio Oklahoma Ag Network Farm Director Ron Hays about his work.
“One of my big roles is to help with our conversational skills so that we can share our stories in a way that is going to resonate with audiences and help consumers understand how cattle are raised and how beef gets from pasture to plate,” Goodman said, explaining all the preparation and hard work that goes into developing those kinds of skills. “So, helping them to understand some tactical skills and how to share information in order to be successful in having productive conversations.”
According to Goodman, consumers are more engaged than ever before in seeking information about their food - how and where it is produced. Goodman says NCBA does a great job at monitoring these kinds of conversations and the questions and concerns that have been expressed by consumers. Essentially, he explains that the many topics being discussed currently by consumers all fall into four buckets: beef safety, animal welfare, beef nutrition and sustainability. Of course, the issue of sustainability is one that most people have become quite familiar with in recent years - as it has become one of the most popular buzz words out there. With so much focus on this particular area of food production by consumers, Goodman says it is imperative that producers understand the concept and are able to communicate how their own operation is sustainable - in order to be a good advocate for the beef industry.
“That’s definitely something we’re helping producers with through the ‘Master’s of Beef Advocacy’ (MBA) program and helping them be confident in speaking to what it is they do on their farm or ranch every day to be more sustainable,” he said. “There is a lot of noise out there that consumers are hearing about sustainability and so we’re trying to help producers join those conversations.”
Listen to Goodman and Hays speak about how NCBA is working to train average cattle producers to be extraordinary beef advocates, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Goodman speak about how he trains average cattle producers to be exceptional advocates.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
New Company Touts Affordable And Efficient Livestock RFID Ear Tagging System Thu, 22 Apr 2021 08:06:58 CDT
New Livestock Electronic Tracking System Simplifies Record Keeping Wed, 21 Apr 2021 08:24:01 CDT
Oklahoma National Stockyards Continues to Play a Significant Role For The Cattle Industry Tue, 20 Apr 2021 08:12:05 CDT
Oklahoma National Stockyards Having a Good Year Says President Kelli Payne Mon, 19 Apr 2021 08:08:20 CDT
Momma Cows Could Still be Showing Effects of February's Brutal Cold Says OSU's Mark Johnson Fri, 16 Apr 2021 08:03:44 CDT
February's Brutal Cold Could Impact Breeding Bulls This Spring Says OSU's Mark Johnson Thu, 15 Apr 2021 08:06:56 CDT
U.S. Meat Export Federation CEO Expects Good Year For Exports Wed, 14 Apr 2021 08:22:00 CDT
U.S. Meat Exports Down in Latest Report But Dan Halstrom, U.S. Meat Export Federation, Says That Was Expected Tue, 13 Apr 2021 07:43:40 CDT
Rancher Lamar Steiger Says Wal Mart Focused on Providing High Quality Fresh Beef Mon, 12 Apr 2021 08:15:13 CDT
Wal Mart Heads The List of Grocery Stores Focusing on Providing Quality Beef For Consumers Fri, 09 Apr 2021 08:34:04 CDT
Arkansas Beef Producer Explains How Wal Mart Improved Its Meat Counter Reputation Thu, 08 Apr 2021 08:18:03 CDT
Producers Should Have a Plan Ready if Drought Becomes Reality This Summer, Says OSU's Derrell Peel Wed, 07 Apr 2021 08:14:52 CDT
Strong Demand Fueling Higher Beef Cattle Prices Says OSU's Derrell Peel Tue, 06 Apr 2021 08:01:26 CDT
Flies Are a Huge Economic Threat For Pasture Cattle Says Mark Upton, Central Life Sciences Mon, 05 Apr 2021 07:58:15 CDT
Beef Cattle Producers to Receive CFAP Funds Soon, Says NCBA's Ethan Lane Fri, 02 Apr 2021 08:09:12 CDT
NCBA's Voluntary Price Discovery Policy Approaches First Milestone Says Ethan Lane in The D.C. Office Thu, 01 Apr 2021 07:58:15 CDT
Senate Legislation Establishing Percentage of Cash Versus Negotiated Cattle Trade Examined by NCBA's Ethan Lane Wed, 31 Mar 2021 08:20:52 CDT
Cloud of Uncertainty Hangs Over Meat Demand Going Into Spring Months Tue, 30 Mar 2021 10:56:10 CDT
KSU's Dr. Glynn Tonsor Develops Tool to Determine Value of Calf Vaccination Programs Mon, 29 Mar 2021 07:50:16 CDT
KSU's Dr. Glynn Tonsor Uses Meat Demand Index to Measure Improving Economy Fri, 26 Mar 2021 08:03:06 CDT
Cattle Producers to Finally Receive Payments From First Round of CFAP Thu, 25 Mar 2021 08:04:47 CDT
Research Shows Grazing Cattle Provide Many Benefits For Both Humans And The Environment Wed, 24 Mar 2021 08:22:03 CDT
Next Six Weeks Critical For Cattle Market Says OSU's Dr. Peel Tue, 23 Mar 2021 07:58:45 CDT
No Surprises in The February Cattle on Feed Report Says OSU's Derrell Peel Mon, 22 Mar 2021 08:02:35 CDT
Jack Ward, American Hereford Association, Praises Cattlemen's Congress And Will Make Decision on Returning in 2022 by Early April Fri, 19 Mar 2021 08:29:02 CDT
New Dietary Guidelines Say It's Okay to Give Beef to Infants And Toddlers Thu, 18 Mar 2021 07:53:36 CDT
Consumer Demand For High Quality Beef Increased During The Pandemic Says Dr. Nevil Speer Wed, 17 Mar 2021 15:30:22 CDT
Livestock Shows Displaying Real World Examples of What we Need on The Farm, Says OYE Judge Frank Ward Tue, 16 Mar 2021 08:17:27 CDT
Horn Flies Are a Huge Economic Threat For Pasture Cattle But Can be Easily Controlled Mon, 15 Mar 2021 08:30:01 CDT
Current Congress Unlikely to Repeal Death Tax Says NCBA's Danielle Beck Fri, 12 Mar 2021 08:26:32 CST
KSU Research Shows Consumers Overwhelmingly Prefer Beef Burgers Over Plant-Based Alternatives Thu, 11 Mar 2021 08:15:22 CST
It's Important to Accurately Compare Genomic EPDs For Older and Younger Cattle, Says Kelli Retallick, Angus Genetics, Inc. Wed, 10 Mar 2021 08:32:10 CST
OSU's Derrell Peel Expects Higher Feed Costs to Impact How Feedlots Buy Feeder Cattle Tue, 09 Mar 2021 08:03:34 CST
Good Record Keeping Critical For Profitability, Regardless The Size of Beef Cow Herd Mon, 08 Mar 2021 07:48:36 CST
Consumers Want More High Quality Beef, Says CattleFax CEO Randy Blach Fri, 05 Mar 2021 08:01:32 CST