Beef Buzz News
NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging
Fri, 11 Jan 2019 10:26:40 CST
Ryan Goodman is director of grassroots advocacy and spokesperson development for the National Cattlemen’s Beef Association. He travels the country to work with cattle producers and teach them how to be effective advocates for the beef industry. During a visit to Oklahoma City this week, he spoke with Radio Oklahoma Ag Network Farm Director Ron Hays about his work.
“One of my big roles is to help with our conversational skills so that we can share our stories in a way that is going to resonate with audiences and help consumers understand how cattle are raised and how beef gets from pasture to plate,” Goodman said, explaining all the preparation and hard work that goes into developing those kinds of skills. “So, helping them to understand some tactical skills and how to share information in order to be successful in having productive conversations.”
According to Goodman, consumers are more engaged than ever before in seeking information about their food - how and where it is produced. Goodman says NCBA does a great job at monitoring these kinds of conversations and the questions and concerns that have been expressed by consumers. Essentially, he explains that the many topics being discussed currently by consumers all fall into four buckets: beef safety, animal welfare, beef nutrition and sustainability. Of course, the issue of sustainability is one that most people have become quite familiar with in recent years - as it has become one of the most popular buzz words out there. With so much focus on this particular area of food production by consumers, Goodman says it is imperative that producers understand the concept and are able to communicate how their own operation is sustainable - in order to be a good advocate for the beef industry.
“That’s definitely something we’re helping producers with through the ‘Master’s of Beef Advocacy’ (MBA) program and helping them be confident in speaking to what it is they do on their farm or ranch every day to be more sustainable,” he said. “There is a lot of noise out there that consumers are hearing about sustainability and so we’re trying to help producers join those conversations.”
Listen to Goodman and Hays speak about how NCBA is working to train average cattle producers to be extraordinary beef advocates, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Goodman speak about how he trains average cattle producers to be exceptional advocates.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
Dismal Wheat Pasture Prospects Weighing on The Feeder Cattle Market, Says OSU's Derrell Peel Thu, 22 Oct 2020 08:17:07 CDT
Concern Grows For Adequate and Affordable Hay Supplies as Drought Conditions Intensify Across The Country Wed, 21 Oct 2020 08:25:07 CDT
CFAP 2 Has Been a Big Help For Cow/Calf Prodcuers, Says NCBA's Ethan Lane Tue, 20 Oct 2020 08:33:47 CDT
Voluntary Approach is Best Way to Receive Adequate Price Discovery And Maximum Value For Cattle, Says Ethan Lane and Jerry Bohn Mon, 19 Oct 2020 14:05:15 CDT
NCBA's Ethan Lane Says Progress is Being Made on Establishing Robust Price Discovery Fri, 16 Oct 2020 08:17:03 CDT
Cattle Markets and Consumers Have Adjusted to COVID-19 Impacts, Says USDA's Greg Ibach Thu, 15 Oct 2020 08:22:07 CDT
OSU's Derrell Peel Explains Why Feeder and Stocker Cattle Prices Have Been Under Pressure in Recent Days Wed, 14 Oct 2020 08:44:23 CDT
Latest Monthly Consumer Beef Demand Survey Shows Some Concern Going Into Winter, Says K-State's Dr. Glynn Tonsor Tue, 13 Oct 2020 09:21:17 CDT
Stable Cattle Herd is Climate Neutral Says California Scientist Dr. Frank Mitloehner Mon, 12 Oct 2020 08:33:10 CDT
CAB's Sara Scott is Helping Consumers Understand How High Quality Beef is Produced Fri, 09 Oct 2020 08:57:19 CDT
OSU Graduate Sara Scott Focuses On Correcting Misconceptons About Beef Production And The CAB Brand Thu, 08 Oct 2020 08:24:15 CDT
Beef Demand Not Dented By Fake Meat or Economic Slump, says Randy Blach With CattleFax Wed, 07 Oct 2020 08:10:07 CDT
CattleFax CEO Randy Blach Says Increasing Slaughter Capacity is The Best Way to Maximize Price for Premium Cattle Tue, 06 Oct 2020 08:14:07 CDT
Bovine Facial Identification Using a Cell Phone Ap Will Soon Be Available Says KSU Animal Scientist KC Olson Mon, 05 Oct 2020 08:45:05 CDT
Time for Profitability in Feed Yards is Now Says KSU Livestock Economist Dr. Glynn Tonsor Fri, 02 Oct 2020 08:37:34 CDT
Beef Industry Has Dramatically Improved Due To Enhanced Genomics, Says Jarold Callahan, Express Ranches Thu, 01 Oct 2020 08:59:05 CDT
Express Ranches President Jarold Callahan Says This Has Been a Challenging Year But They Expect Good Demand For Their Oct. 5 Fall Bull Sale Wed, 30 Sep 2020 09:02:20 CDT
Weaning Calves Correctly Is Good For Animals And The Pocketbook, Says Texas Extension AgriLife Specialist Dr. Ron Gill Tue, 29 Sep 2020 08:41:08 CDT
Latest Cattle On Feed Report Indicates Market Might Be Headed Towards "Normal," Says OSU's Dr. Peel Mon, 28 Sep 2020 08:51:58 CDT
CattleFax Leader Predicts Higher Calf Prices In Coming Months Fri, 25 Sep 2020 08:04:07 CDT
OSU's Dr. Derrell Peel Says Livestock Markets Have Recovered From The Pandemic As Producers Now Hope For Good Winter Wheat Pasture Thu, 24 Sep 2020 08:22:07 CDT
Ultra-High Frequency Technology Allows For Fast, Easy Cattle Traceability, Says Callahan Grund With U.S. CattleTrace Wed, 23 Sep 2020 08:46:07 CDT
U.S. CattleTrace Is a New Organization Focused On Beef Cattle Traceability Tue, 22 Sep 2020 09:03:14 CDT
Danielle Beck, NCBA, Explains How Cattle Producers Can Receive Round Two CFAP Payments Mon, 21 Sep 2020 08:39:44 CDT
Cattle Herds Are Shrinking And Intensifying Focus On Packer Capacity, Says Randy Blach With CattleFax Fri, 18 Sep 2020 08:12:07 CDT
Cattle Industry Has Made a Remarkable Adjustment To Pandemic, Says Randy Blach, CattleFax CEO Thu, 17 Sep 2020 08:33:03 CDT
Understanding Price Discovery Is The Key To Improving It Says Texas A&M Economist David Anderson Wed, 16 Sep 2020 08:26:54 CDT
No FMD In United States Since 1929 But Iowa State's Dr. Danelle Bickett-Weddle Says We Must Be Prepared For An Outbreak Tue, 15 Sep 2020 09:45:10 CDT
CARES Act Stimulus Payments Could Be Helping Increase Beef Demand Says KSU's Dr. Glynn Tonsor Mon, 14 Sep 2020 08:16:00 CDT
Uncertainty Is How KSU Extension Livestock Economist Dr. Glynn Tonsor Describes Current Cattle Market Fri, 11 Sep 2020 08:48:49 CDT
The World Population Still Eating Beef Despite Pandemic Says USMEF's Dan Halstrom Thu, 10 Sep 2020 08:27:19 CDT
Demand Remains Strong For U.S. Beef Exports, Says Dan Halstrom, USMEF President And CEO Wed, 09 Sep 2020 08:08:52 CDT
Beef Producers Should Have A Biosecurity Plan, Says OSU Veterinarian Dr. Rosslyn Biggs Tue, 08 Sep 2020 07:45:25 CDT
OSU Extension Livestock Economist Dr. Derrell Peel Says Conditions Exist For Good Profit Margins For Grazing Stocker Calves On Wheat Pasture This Year Fri, 04 Sep 2020 08:23:52 CDT
Meat Packing Industry Needs To Add About 6,000 Head To Daily Capacity, Says Dustin Aherin, Rabo AgriFinance Thu, 03 Sep 2020 08:42:00 CDT
