Beef Buzz News
NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging
Fri, 11 Jan 2019 10:26:40 CST
Ryan Goodman is director of grassroots advocacy and spokesperson development for the National Cattlemen’s Beef Association. He travels the country to work with cattle producers and teach them how to be effective advocates for the beef industry. During a visit to Oklahoma City this week, he spoke with Radio Oklahoma Ag Network Farm Director Ron Hays about his work.
“One of my big roles is to help with our conversational skills so that we can share our stories in a way that is going to resonate with audiences and help consumers understand how cattle are raised and how beef gets from pasture to plate,” Goodman said, explaining all the preparation and hard work that goes into developing those kinds of skills. “So, helping them to understand some tactical skills and how to share information in order to be successful in having productive conversations.”
According to Goodman, consumers are more engaged than ever before in seeking information about their food - how and where it is produced. Goodman says NCBA does a great job at monitoring these kinds of conversations and the questions and concerns that have been expressed by consumers. Essentially, he explains that the many topics being discussed currently by consumers all fall into four buckets: beef safety, animal welfare, beef nutrition and sustainability. Of course, the issue of sustainability is one that most people have become quite familiar with in recent years - as it has become one of the most popular buzz words out there. With so much focus on this particular area of food production by consumers, Goodman says it is imperative that producers understand the concept and are able to communicate how their own operation is sustainable - in order to be a good advocate for the beef industry.
“That’s definitely something we’re helping producers with through the ‘Master’s of Beef Advocacy’ (MBA) program and helping them be confident in speaking to what it is they do on their farm or ranch every day to be more sustainable,” he said. “There is a lot of noise out there that consumers are hearing about sustainability and so we’re trying to help producers join those conversations.”
Listen to Goodman and Hays speak about how NCBA is working to train average cattle producers to be extraordinary beef advocates, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Goodman speak about how he trains average cattle producers to be exceptional advocates.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
Selecting for Leg and Hoof Structure- Dr. Jennifer Bormann Says a Genetic Baseline is Being Developed Mon, 18 Mar 2019 09:02:37 CDT
NCBA Chief Vet Dr. Kathy Simmons Explains the Necessity of Responsible Antimicrobial Stewardship Fri, 15 Mar 2019 11:34:50 CDT
BQA Program Highly Regarded as Producers' Most Important Tool to Ensure Quality Beef Production Thu, 14 Mar 2019 12:48:31 CDT
2018 an Exceptional Year for US Beef Exports Especially in Asian Market Despite Current Challenges Wed, 13 Mar 2019 10:58:19 CDT
Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing Tue, 12 Mar 2019 12:01:16 CDT
Market Watcher Derrell Peel Says USDA On Feed Report Suggests Spring Weather Market Brewing Mon, 11 Mar 2019 12:22:29 CDT
Beef Industry Claims Major Victory in Fake Meat Fight But NCBA's Colin Woodall Says War's Not Over Fri, 08 Mar 2019 13:02:24 CST
If US-China Relations Fixed, Beef Demand Could Grow Exponentially - Unless Recession Gets in Way Thu, 07 Mar 2019 11:32:46 CST
NCBA's Alisa Harrison Explains Why Checkoff Research is so Critically Important to the Beef Industry Wed, 06 Mar 2019 14:25:56 CST
Industry Seeing a Return on Its Digital Investment - NCBA's Alisa Harrison Says Strategy is Working Tue, 05 Mar 2019 13:05:18 CST
There's a New Expert in Town and His Name is Chuck- NCBA Formally Launches Chuck Knows Beef Mon, 04 Mar 2019 12:14:30 CST
National Cattle Count Shows Slightly Bigger Total US Herd as of January First, 2019- Derrell Peel Sees No Surprises in Report Fri, 01 Mar 2019 04:51:41 CST
NCBA’s Kevin Kester Urges Producers to Take a Stand For WOTUS, Submit Comments to EPA Fri, 01 Mar 2019 07:05:06 CST
"Meat" Becoming a Relative Term as Market Continues to Grapple with Advent of Lab-Grown Protein Wed, 27 Feb 2019 15:41:36 CST
American Angus Association President John Pfeiffer Talks Angus Link and Angus Source with Ron Hays Tue, 26 Feb 2019 08:03:35 CST
Dan Thomson Reinforces Stance on Judicious Antibiotic Use, Cites Very Real Threat of Resistance Tue, 26 Feb 2019 05:58:12 CST
K-State Vet Dr. Dan Thomson Argues Judicious Antibiotic Use Remains Essential to the Beef Industry Fri, 22 Feb 2019 12:22:29 CST
American Hereford Assoc.'s Shane Bedwell Gives Us 'a Look Under the Hood' in Genetic Evaluation Thu, 21 Feb 2019 10:22:47 CST
Hereford Association Overhauls Breed's Genetic Evaluation System, Leverages Its Value Programs Wed, 20 Feb 2019 17:01:00 CST
"It's Not Going to Amount to a Hill of Beans What You Eat in Terms of Climate Change" - End Quote Tue, 19 Feb 2019 11:30:49 CST
The Untold Story of the US Beef Industry - NCBA's Dr. Sara Place Adds "Upcycling" to the Narrative Mon, 18 Feb 2019 16:22:50 CST
The Untold Story of the US Beef Industry - NCBA's Dr. Sara Place Adds "Upcycling" to the Narrative Mon, 18 Feb 2019 12:19:41 CST
Market Watcher Derrell Peel Breaks Down Current Feed and Hay Situation- Bottom Line, We're Good Fri, 15 Feb 2019 11:51:42 CST
Roadmap to Disease Traceback System Takes Shape, But Many Devilish Details Still Left to Iron Out Thu, 14 Feb 2019 12:39:42 CST
USDA Lays Groundwork on Disease Traceback System as Industry Begins to Warm Up to the Idea Wed, 13 Feb 2019 10:05:43 CST
USMEF's Dan Halstrom Says New Deals Like the USMCA Vital for Sustainable Long-Term Growth Tue, 12 Feb 2019 11:08:40 CST
2018 US Beef Export Sales Set to Break Record with an Estimated $8.5 Billion of Total Product Sold Mon, 11 Feb 2019 10:30:48 CST
Can't Make Heads or Tails of ELDs, Hours of Service? No One Can... Allison Rivera Sets Us Straight Fri, 08 Feb 2019 11:11:47 CST
Clock Ticking as USDA Plays Catch Up from Shutdown, Drags Its Feet on Implementing the Farm Bill Thu, 07 Feb 2019 12:44:02 CST
CattleFax's Randy Blach Says Evolution of US Beef Industry Remarkable, Still More Work to be Done Wed, 06 Feb 2019 10:09:13 CST
CattleFax CEO Randy Blach Shares Positive Outlook on Cattle Markets, Warns of Possible Setbacks Tue, 05 Feb 2019 16:16:20 CST
The Trouble with Trade - NCBA's Kent Bacus Says with Trade Deals, We're Our Own Worst Enemy Mon, 04 Feb 2019 11:28:00 CST
China Holds Potential to Increase US Beef Exports by $4 Billion - Provided Trade Negotiations Go Well Fri, 01 Feb 2019 09:28:53 CST
Fighting the Good Fight - NCBA's Colin Woodall Says Beef Industry Has "Fake Meat" Labs on the Run Thu, 31 Jan 2019 13:42:49 CST
From the Cattle Industry Convention- Don Close Talks Cattle Inventory and More With Ron Hays Wed, 30 Jan 2019 07:31:15 CST
