Beef Buzz News
NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging
Fri, 11 Jan 2019 10:26:40 CST
Ryan Goodman is director of grassroots advocacy and spokesperson development for the National Cattlemen’s Beef Association. He travels the country to work with cattle producers and teach them how to be effective advocates for the beef industry. During a visit to Oklahoma City this week, he spoke with Radio Oklahoma Ag Network Farm Director Ron Hays about his work.
“One of my big roles is to help with our conversational skills so that we can share our stories in a way that is going to resonate with audiences and help consumers understand how cattle are raised and how beef gets from pasture to plate,” Goodman said, explaining all the preparation and hard work that goes into developing those kinds of skills. “So, helping them to understand some tactical skills and how to share information in order to be successful in having productive conversations.”
According to Goodman, consumers are more engaged than ever before in seeking information about their food - how and where it is produced. Goodman says NCBA does a great job at monitoring these kinds of conversations and the questions and concerns that have been expressed by consumers. Essentially, he explains that the many topics being discussed currently by consumers all fall into four buckets: beef safety, animal welfare, beef nutrition and sustainability. Of course, the issue of sustainability is one that most people have become quite familiar with in recent years - as it has become one of the most popular buzz words out there. With so much focus on this particular area of food production by consumers, Goodman says it is imperative that producers understand the concept and are able to communicate how their own operation is sustainable - in order to be a good advocate for the beef industry.
“That’s definitely something we’re helping producers with through the ‘Master’s of Beef Advocacy’ (MBA) program and helping them be confident in speaking to what it is they do on their farm or ranch every day to be more sustainable,” he said. “There is a lot of noise out there that consumers are hearing about sustainability and so we’re trying to help producers join those conversations.”
Listen to Goodman and Hays speak about how NCBA is working to train average cattle producers to be extraordinary beef advocates, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Goodman speak about how he trains average cattle producers to be exceptional advocates.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
Oklahoma Cattle Producers Cautiously Optimistic Says OCA's Michael Kelsey Fri, 22 Jan 2021 08:34:02 CST
MOU Between USDA and FDA on Gene Editing is Good Business Says NCBA's Ethan Lane Thu, 21 Jan 2021 08:24:49 CST
January Cattle Inventory Report Expected to Show a Stable U.S. Cow Herd Says OSU's Derrell Peel Wed, 20 Jan 2021 08:33:42 CST
Simmental Cattle Breeders Expect a Great Year After Their Success in 2020 Tue, 19 Jan 2021 08:05:42 CST
American Hereford Association Executive Jack Ward Proud of Breed's Genetic Improvements Mon, 18 Jan 2021 08:17:21 CST
Gene Editing Technology Could Soon Be Common Practice For Beef Cattle Industry Fri, 15 Jan 2021 08:08:55 CST
Seedstock Industry Undergone Many Changes in Last 20 Years, Says Jack Ward, American Hereford Association Thu, 14 Jan 2021 08:06:15 CST
2020 Taught Beef Producers a Valuable Lesson, Says American Angus Assoc. CEO Mark McCully Wed, 13 Jan 2021 10:42:47 CST
Angus Breeders Survived 2020 By Being Flexible And Quickly Adapting, Says CEO Mark McCully Tue, 12 Jan 2021 08:02:38 CST
Superior Livestock's Bell Ringer Sale Opens The Year With a Record Number of Cattle Offered Mon, 11 Jan 2021 08:45:57 CST
Oklahoma City's Central Location Helped Breed Association's Pivot Quickly When Denver Canceled, Says Shane Bedwell, American Hereford Association Fri, 08 Jan 2021 15:19:27 CST
Livestock Shows Offer "Eveball" Evaluation to Compliment Genetic Evaluation Thu, 07 Jan 2021 08:48:20 CST
Cattle Prices to Improve in 2021 Says Katelyn McCullock, Livestock Marketing Information Center Wed, 06 Jan 2021 08:29:06 CST
Limousin Breeders Excited to Display Cattle Genetics During Cattlemen's Congress Underway Now in Oklahoma City Tue, 05 Jan 2021 08:44:59 CST
With More Than 11,000 Head Entered, Cattlemen's Congress Livestock Show is Considered Essential to The Nation's Food Supply Tue, 05 Jan 2021 05:23:52 CST
With More Than 11,000 Head Entered, Cattlemen's Congress Livestock Show is Considered Essential to The Nation's Food Supply Mon, 04 Jan 2021 08:47:54 CST
New USDA Dietary Guidelines Good For Beef Industry, Says NCBA's Danielle Beck Thu, 31 Dec 2020 09:02:57 CST
NCBA's Ethan Lane Says There Are Some Positives to Having a Familiar Face Return to The USDA Wed, 30 Dec 2020 08:39:05 CST
NCBA's Ethan Lane Says Budget Bill Includes Several Good Things For Animal Agriculture Tue, 29 Dec 2020 08:34:38 CST
Budget and Corona Virus Aid Legislation Includes Additional Funds For Livestock Producers Mon, 28 Dec 2020 08:48:03 CST
Cattlemen's Congress Expected to Have a Huge Economic Impact Thu, 24 Dec 2020 08:17:54 CST
Cattlemen's Congress to Begin Jan. 2 in Oklahoma City Wed, 23 Dec 2020 07:58:47 CST
January Cattle Inventory Report Could Set The Stage For a Successful 2021, Says OSU's Derrell Peel Tue, 22 Dec 2020 08:08:22 CST
December Cattle on Feed Report Shows Market Wrinkles Have Been Mostly Erased Mon, 21 Dec 2020 10:34:04 CST
Beef Producers Seek New Promotion Opportunities And Will Sponsor NASCAR Race In February Fri, 18 Dec 2020 08:57:45 CST
New Study Shows Consumers Prefer Beef When Eating at Home During The Holidays Thu, 17 Dec 2020 11:00:59 CST
Cattle Markets Mixed as we Wrap up The Year, Says OSU's Dr. Peel Wed, 16 Dec 2020 18:53:58 CST
Lower Beef Cut Out Values Could Be Due to Seasonal Pressure, Says KSU's Dr. Glynn Tonsor Tue, 15 Dec 2020 08:36:10 CST
Hybrid Vigor Key For Commercial Cattle Producers, Says Veteran Texas Rancher Donnell Brown Mon, 14 Dec 2020 10:01:00 CST
Merck Animal Health Has New Technology to Optimize Value For Beef Cow Producers Fri, 11 Dec 2020 08:25:13 CST
Cattlemen's Congress Livestock Show to Crown First Ever National Champions For Open Class Heifer And Bull And Could Have $50 Million Economic Impact Thu, 10 Dec 2020 15:40:02 CST
OYE's Tyler Norvell Says They Are in Final Stages of Preperation For The Cattlemen's Congress in January Wed, 09 Dec 2020 10:46:25 CST
KSU Vet Dr. Jordan Gebhardt Talks About Bio Exclusion in The Feed Industry Tue, 08 Dec 2020 08:48:49 CST
Anti-Ag Animal Groups Keep Up Attacks During Pandemic But Message May Be Falling On Deaf Ears as Consumer Demand For Meat Increases Mon, 07 Dec 2020 08:15:54 CST
Anti-Animal Ag Groups Ramp Up Attacks During Pandemic Fri, 04 Dec 2020 08:40:31 CST