Beef Buzz News
NCBA's Ryan Goodman Visits OK to Train Producers in Effective Beef Advocacy and Messaging
Fri, 11 Jan 2019 10:26:40 CST
Ryan Goodman is director of grassroots advocacy and spokesperson development for the National Cattlemen’s Beef Association. He travels the country to work with cattle producers and teach them how to be effective advocates for the beef industry. During a visit to Oklahoma City this week, he spoke with Radio Oklahoma Ag Network Farm Director Ron Hays about his work.
“One of my big roles is to help with our conversational skills so that we can share our stories in a way that is going to resonate with audiences and help consumers understand how cattle are raised and how beef gets from pasture to plate,” Goodman said, explaining all the preparation and hard work that goes into developing those kinds of skills. “So, helping them to understand some tactical skills and how to share information in order to be successful in having productive conversations.”
According to Goodman, consumers are more engaged than ever before in seeking information about their food - how and where it is produced. Goodman says NCBA does a great job at monitoring these kinds of conversations and the questions and concerns that have been expressed by consumers. Essentially, he explains that the many topics being discussed currently by consumers all fall into four buckets: beef safety, animal welfare, beef nutrition and sustainability. Of course, the issue of sustainability is one that most people have become quite familiar with in recent years - as it has become one of the most popular buzz words out there. With so much focus on this particular area of food production by consumers, Goodman says it is imperative that producers understand the concept and are able to communicate how their own operation is sustainable - in order to be a good advocate for the beef industry.
“That’s definitely something we’re helping producers with through the ‘Master’s of Beef Advocacy’ (MBA) program and helping them be confident in speaking to what it is they do on their farm or ranch every day to be more sustainable,” he said. “There is a lot of noise out there that consumers are hearing about sustainability and so we’re trying to help producers join those conversations.”
Listen to Goodman and Hays speak about how NCBA is working to train average cattle producers to be extraordinary beef advocates, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Listen to Goodman speak about how he trains average cattle producers to be exceptional advocates.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Beef News
The Importance of Good Cattle Handling Skills with Dr. Stephen Boyles Fri, 21 Jan 2022 09:55:28 CST
WOTUS Revision Could Include Big-Ticket Climate Change Policy from Biden Administration Thu, 20 Jan 2022 10:40:48 CST
NCBA's Scott Yager Hopeful EPA Will Pay Attention to Its Own Advisory Committee on WOTUS Wed, 19 Jan 2022 12:01:14 CST
American Hereford Association's Focus Includes Consumer Education in 2022 Tue, 18 Jan 2022 11:08:52 CST
American Hereford Association Focusing on Genetic Improvement in 2022 Mon, 17 Jan 2022 12:16:02 CST
See How the Angus Link Program Puts Money Back into Your Pocket Sun, 16 Jan 2022 16:30:08 CST
Why Maine-Anjou Cattle are Popular In and Out of the Show Ring Thu, 13 Jan 2022 18:32:42 CST
OSU's Derrell Peel Talks Latest on Beef Exports and Previews Cattle Inventory Report Wed, 12 Jan 2022 12:41:10 CST
Clint Rusk on the Sometimes-Underestimated Value of Charolais Beef Tue, 11 Jan 2022 11:19:28 CST
How the American Simmental Has Changed Over the Last Couple Decades Mon, 10 Jan 2022 11:33:01 CST
BQA Seminar at Cattlemen's Congress Taught the Importance of Cattle Handling Skills Fri, 07 Jan 2022 11:31:26 CST
American Angus Association Off to a Great Start at 2022 Cattlemen's Congress Thu, 06 Jan 2022 07:10:41 CST
Hereford Breed is Well-Represented at Second Annual Cattlemen's Congress Wed, 05 Jan 2022 14:25:02 CST
Lyons-Blythe Says Cattle Producers Must Take Part in Sustainability Conversation Tue, 04 Jan 2022 11:58:05 CST
Cattle Producers Help Shape the Sustainability Conversation as Part of the U.S. Roundtable for Sustainable Beef Mon, 03 Jan 2022 11:35:54 CST
Counting Down the Hours Until 2022 Cattlemen's Congress Fri, 31 Dec 2021 08:32:00 CST
NCBA Continues to Work to Increase Transparency, Fairness of Cattle Markets Thu, 30 Dec 2021 11:33:41 CST
NCBA Continues to Protect Cattle Producers from Funding Build Back Better in 2022 Wed, 29 Dec 2021 11:31:58 CST
Beef Cow Herd Will be Smaller in 2022 Tue, 28 Dec 2021 08:38:14 CST
The U.S. Will See a Decrease in Beef Production in 2022 Says OSU's Derrell Peel Mon, 27 Dec 2021 12:22:22 CST
Make Plans to Attend Cattlemen's Congress if You're in the Cattle Business Thu, 23 Dec 2021 10:41:06 CST
2022 Cattlemen's Congress: It is Going to Be Huge! Wed, 22 Dec 2021 11:44:16 CST
Protect the Harvest is Working to Protect Agriculture in the U.S. Tue, 21 Dec 2021 10:54:08 CST
LMA's Chelsea Good Says Fed Cattle Price Dictates Price Discovery from Top Down Mon, 20 Dec 2021 10:26:05 CST
Animal Activist Groups Blame Animal Agriculture for Climate Change and Pandemics Fri, 17 Dec 2021 11:31:43 CST
Activity Increases Among Animal Rights Extremist Groups Since Pandemic Began Thu, 16 Dec 2021 11:20:14 CST
OSU's Derrell Peel Breaks Down October U.S. Beef Export Numbers Wed, 15 Dec 2021 10:22:09 CST
NCBA's Tanner Beymer Says Most Cattle Industry Groups Back Cattle Contract Library Bill Tue, 14 Dec 2021 10:19:12 CST
NCBA's Tanner Beymer on U.S. House of Representatives Passage of LMR and Cattle Contract Library Act Mon, 13 Dec 2021 20:29:41 CST
U.S. Beef Exports Hits Annual Record-Value Levels in October Fri, 10 Dec 2021 09:59:14 CST
Katelyn McCullock says Fourth-Quarter Cattle Prices are Contraseasonal Thu, 09 Dec 2021 14:49:32 CST
Ethan Lane Predicts WOTUS Will Continue to be Debated as Administrations Come and Go Wed, 08 Dec 2021 10:05:42 CST
Bipartisan Infrastructure Law Holds Keys for Cattle Industry Success Tue, 07 Dec 2021 11:52:12 CST
American Angus Association's Jeff Mafi Optimistic as 2021 Ends and 2022 Begins Mon, 06 Dec 2021 10:02:48 CST
Merck Rolling Out Innovative Products for Beef Cattle Producers Fri, 03 Dec 2021 10:58:19 CST
