Beef Buzz News
CattleFax's Randy Blach Says Evolution of US Beef Industry Remarkable, Still More Work to be Done
Wed, 06 Feb 2019 10:07:37 CST
Beef cattle producers have met the challenge of improving the quality and eating experience for consumers since 1998. That was at the bottom of beef demand when it started coming back up. Since that time, cattle producers have gone from 50 to 55 percent Choice and Prime cattle to 80 percent Choice and Prime on average. CattleFax CEO Randy Blach said in a recent interview with Radio Oklahoma Ag Network Farm Director Ron Hays during the 2019 Cattle Industry Convention in New Orleans, it is remarkable what the industry has been able to accomplish over the years but contends there is still a lot more work to do.
Listen to Blach and Hays' full discussion over the evolution of US beef quality and where it's headed.
“I think the challenge is now, what do we add to that? What are the things these new consumers want? The Millennials, the Gen-Xers… they have some different attributes that they want in addition to the quality,” Blach said. “I think it’s important that the industry listen and hear what that is.”
One of the primary things Blach says this new generation of beef consumer is asking for is for an exceptional eating experience - every time. While producers have worked diligently the last couple decades to provide that, seeing the value that a consistently reliable product has, Blach says that lesson was learned the hard way. Before the industry came together to set itself on a new course toward quality and consistency, the beef community’s consumer base was on a steady decline. However, Blach commends the industry for turning things around and insuring consumers have the eating experience they demand through the improvements made to the overall quality of their product. According to Blach, the result of that strategy speaks for itself.
“Had we not grown demand in theis last 20 years, we’d be selling calves $50/cwt lower than we are today. Fed cattle prices would be $270 ahead lower,” he said before remarking on the areas where further improvements can be made. “One of the things we continue to hear about, not just in the US but around the globe is traceability, source verified, humanely raised - all of these things. It’s just figuring out how we can package that with that overall positive eating experience because these things are important to consumers.”
Listen to Blach and Hays’ full discussion over the evolution of beef quality in the US and where it is headed, on today’s Beef Buzz - brought to you by the American Angus Association. America’s Breed.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
Our coverage from New Orleans and the 2019 Cattle Industry Convention and NCBA Trade Show will be powered by Corteva Agriscience, delivering solutions to help you manage weeds and brush- learn more by clicking here for their website- www.RangeAndPasture.Com.
right-click to download mp3
WebReadyTM Powered by WireReady® NSI
Cattle on Feed Up 2% - OSU's Derrell Peel Breaks Down the Numbers in this Month's USDA Report Fri, 19 Apr 2019 10:59:59 CDT
Certified Angus Beef Just Passed 1 Billion Pounds in Annual Sales, But Can They Really Hit 2 Billion? Thu, 18 Apr 2019 10:17:19 CDT
Speculation Swirls Over Potential Opportunities for US Meat Industry in Wake of African Swine Fever Wed, 17 Apr 2019 10:36:17 CDT
Register Now to Attend the 2019 Hemphill Beef Cattle Conference Featuring Dr. Temple Grandin Tue, 16 Apr 2019 10:22:45 CDT
Monday April 15th is Deadline for Submitting Comments to EPA on Waters of the US Rule Sun, 14 Apr 2019 14:25:12 CDT
Consumer Priorities Can Change, But These 3 Things Never Fall Off the List - Taste, Flavor, Juiciness Fri, 12 Apr 2019 10:18:04 CDT
CAB: 1 in 5 Fed Cattle in North America Hit Certified Angus Specs Thanks to Producers' Commitment to Quality Mon, 15 Apr 2019 05:02:54 CDT
Beef Industry's Digital Strategy Beginning to Reach Maturity as Millennials and Gen-Z Come of Age Wed, 10 Apr 2019 10:21:56 CDT
That Chuck is One Quick Study - Alisa Harrison Explains How Industry's New AI Spokesman Works Tue, 09 Apr 2019 10:48:32 CDT
Simmental Association Launches Exciting New Project Designed to Expand Carcass Data Collection Mon, 08 Apr 2019 11:26:50 CDT
NCBA's Colin Woodall Says Green New Deal Only Helps Strengthen Beef Industry's Credibility Fri, 05 Apr 2019 14:09:25 CDT
China Trade Talks Seem to be Progressing Well, But You Know China... You Really Never Can Tell Thu, 04 Apr 2019 12:18:11 CDT
Flooding Less Devastating Than Thought with Damage at Just a Fraction of Early Estimates Wed, 03 Apr 2019 12:10:47 CDT
Analyst Randy Blach Says Margins a Little Tight This Year, But Cow/Calf Sector Remains Profitable Tue, 02 Apr 2019 12:48:41 CDT
Rabobank's Don Close Says Cattle Market Has Peaked Out for the Year - Better Sell While You Can Mon, 01 Apr 2019 19:07:29 CDT
CoBank Analyst Will Sawyer Sees Great Opportunity in Continued Growth of Meat Export Business Fri, 29 Mar 2019 11:33:48 CDT
NEWSFLASH: Changing Your Diet Won't Change the Environment - In Case You Weren't Aware Thu, 28 Mar 2019 10:45:50 CDT
Left's Anti-Ag Agenda Exposed as Dems Fail to Uphold Green New Deal in Embarrassing Defeat Wed, 27 Mar 2019 11:33:00 CDT
Grilling Season is Upon Us - Beef Demand Expected to Climb as Markets Approach Seasonal Peaks Tue, 26 Mar 2019 10:24:40 CDT
Higher Than Expected Placements Take Industry by Surprise in Latest USDA Cattle on Feed Report Mon, 25 Mar 2019 11:52:24 CDT
Is Your Ranch Operation Not Performing Like It Should? May be Time for a New Management Plan Fri, 22 Mar 2019 11:31:24 CDT
If Analysts Have it Right, USDA's March On Feed Report May Show First Inventory Decline in Years Thu, 21 Mar 2019 15:12:42 CDT
Per Capita Meat Supplies May Back Off Slightly in 2019- Which Could Be Supportive of Cattle Prices Wed, 20 Mar 2019 10:44:37 CDT
Cattle UpCycle Feedstuffs Not Usable by Humans- A Sustainable Success Story for the Beef Industry Tue, 19 Mar 2019 08:38:28 CDT
Selecting for Leg and Hoof Structure- Dr. Jennifer Bormann Says a Genetic Baseline is Being Developed Mon, 18 Mar 2019 09:02:37 CDT
NCBA Chief Vet Dr. Kathy Simmons Explains the Necessity of Responsible Antimicrobial Stewardship Fri, 15 Mar 2019 11:34:50 CDT
BQA Program Highly Regarded as Producers' Most Important Tool to Ensure Quality Beef Production Thu, 14 Mar 2019 12:48:31 CDT
2018 an Exceptional Year for US Beef Exports Especially in Asian Market Despite Current Challenges Wed, 13 Mar 2019 10:58:19 CDT
Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing Tue, 12 Mar 2019 12:01:16 CDT
Market Watcher Derrell Peel Says USDA On Feed Report Suggests Spring Weather Market Brewing Mon, 11 Mar 2019 12:22:29 CDT
Beef Industry Claims Major Victory in Fake Meat Fight But NCBA's Colin Woodall Says War's Not Over Fri, 08 Mar 2019 13:02:24 CST
If US-China Relations Fixed, Beef Demand Could Grow Exponentially - Unless Recession Gets in Way Thu, 07 Mar 2019 11:32:46 CST
NCBA's Alisa Harrison Explains Why Checkoff Research is so Critically Important to the Beef Industry Wed, 06 Mar 2019 14:25:56 CST
Industry Seeing a Return on Its Digital Investment - NCBA's Alisa Harrison Says Strategy is Working Tue, 05 Mar 2019 13:05:18 CST
There's a New Expert in Town and His Name is Chuck- NCBA Formally Launches Chuck Knows Beef Mon, 04 Mar 2019 12:14:30 CST